TOPICS

BACKGROUND OF STUDY

Advertisements have long been recognized as a powerful tool for tempting and persuading customers to buy a variety of goods and services. There has been an upsurge in brand loyalty among customers of particular items since the introd...

1. 1. Background Of The Study

Globally, adverts have been known to be a great source/or means of luring and convincing consumers to purchase various goods and services. Since the inception of adverts there has be...

EXCERPT FROM THE STUDY

"Western culture is an extremely broad term that refers to the social norms, belief systems, traditions, customs, values, and so on that originated in Europe or are based on European culture."Since Western culture has a unique identity with the concept t...

EXCERPT FROM THE STUDY

Celebrities seen on television and other relevant social media platforms such as Instagram, Twitter, Facebook are all powerful tools for communicating dressing and clothing styles to students (Kiran, Malik, Riaz, 2010). The act of copying a celebr...

EXCERPT FROM THE STUDY

Advertisers have found their recess with teenagers. They have become very creative when it comes to marketing to this group of people. It is often noticed that advertising geared towards this demographic is often visual, interactive, incorporates...

Background of the Study

Police Brutality or extreme utilization of power backed up by law is a social infringement involving the use of force by police officers against subjects of a country or specific regional area (Amnesty International, 2014). Utili...

Background Of The Study

The role of the media as the society's watchdog has evolved over the course of time, and the information and monitoring functions it performs are now regarded essential to democratic democracy and efficient government. In a p...

ABSTRACT

This study examined television advertising and consumer patronage of soft drink in Uyo urban. The population of the study consisted of 436,606 persons. Using Taro Yamane formula, the sample for this study consisted of 400 persons who have acknowledged patronizi...

ABSTRACT

This study was carried out to investigate the influence of Celebrities’ Dressing Styles on Students’ Choice of Clothing and Socialization in tertiary institutions in Kaduna state, Nigeria. Four objectives, four research question and four null hypotheses were formula...

ABSTRACT

The focus of this work is on the impact of using celebrities in television advertisement. Thus to ascertain whether celebrities in adverts enhance sales is the prime motive/factor in the execution of this research. Chapter one looks at the intr...

ABSTRACT

This study assessed how celebrity endorsements influenced consumers’ behavior and other factors that predispose people to buy products. To do this, a number of products sold at the AUN Campus Store and Top 10 Store, all located within Yola Town and which are endorsed by N...

ABSTRACT

This study examined the relationship between advertisement exposure and brand loyalty of Maggi seasoning in metropolitan Lagos. Survey and focus group discussion methods were adopted. Multistage sampling techniques were used in selecting 120 respondents (each) in Alimosho, Apap...

ABSTRACT

The study was designed to investigate influence of celebrity endorsement through advertising on the attitude of middle class consumers in Lagos, Nigeria towards the advertising message of an endorsed brand of high-priced and low-priced product, as well as their attitude and pur...

BACKGROUND TO THE STUDY

Prostitution has become rampant in our society today among growing teens and youths. These young people see selling of their bodies as the fastest way of getting income for their keeps. In the past those engaged in prostitution use to be women s...

THE INFLUENCE OF CELEBRITY ACTIVISM ON POLITICAL MOVEMENTS IN NIGERIA (A CASE STUDY OF ENDBADGOVERNANCE PROTEST IN NIGERIA)

Chapter One: Introduction

1.1 Background of the Study