IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF BREWERIES PRODUCT
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
This projected is concerned with the impact of sales promotion strategies on customers patronage of Breweries Industry. Nigerian Brewery Plc was selected as a case study. It is argued that customers of consumer goods exhibit various attitudes and behaviour toward the product rendered to them. Hence it is not just enough for a manufacturer to product and expect consumers will come and buy their product without considering what they will benefit from it. It is further argued that manufacturers are faced with problems of product substitutes and competition for these reasons many manufacturers now make attempts to simulate and try to win customers loyalty in increasing market share by the use of sales promotional tools, therefore, sales promotion is inevitable. A survey research design was employed. The study made use of 115 respondents. Data was analyzed using Multiple Regression Analysis. The findings revealed that both dependent and independent variables (price, pack, contest and coupons) had significant effect on customer patronage. Finally, the study concluded that sales promotion has significant effect on customer patronage of breweries products. Based on the results of the study and conclusions, the following recommendations are made: In as much as sales promotion is a key element in the advancement of Brewer industry, tools selected should be sustained overtime while being flexible due to economic instability so as to avoid downward fluctuations in their profit margin.
Related Project Materials
THE IMPACT OF FINANCIAL POLICY ON NIGERIAN AGRICULTURAL PRODUCTIVITY AND OUTPUT
ABSTRACT
This research work is an empirical effort attempted to re-evaluate the impact of financial pol...
THE IMPACT OF PHYSICAL ACTIVITY ON COGNITIVE DEVELOPMENT AMONG EARLY CHILDHOOD EDUCATION (ECE) LEARNERS
Abstract: This research explores the impact of physical activity on cognitive development among early childh...
THE ROLE OF AGRICULTURE EXTENSION IN INCREASING FOOD PRODUCTION AS A STRATEGY IN REDUCING POVERTY
ABSTRACT
The majority of agricultural producers in Nigeria still use the traditional approach in crop production with technological cha...
PREPARATION AND CHARACTERISATION OF PLANTAIN WASTE BASED CELLULOSIC NANOCOMPOSITES FOR THE REMOVAL OF SELECTED HEAVY METALS FROM BATTERY EFFLUENT
ABSTRACT
In this study, Ag NPs and Ag-CNCs impregnated on CNTs nano adsorbents were developed using a combination of green chemistry prot...
APPLICATION OF BAT ALGORITHM-BASED METHOD FOR MULTI-OBJECTIVE OPTIMAL NETWORK RECONFIGURATION AND DISTRIBUTED GENERATION PLACEMENT IN RADIAL DISTRIBUTION NETWORK
ABSTRACT
This study presents an Application of Bat Algorithm-Based Method (BA) forMultiObjective Optimal Network Reconfiguration andDistr...
THE IMPACT OF VOCATIONAL EDUCATION ON REGIONAL ECONOMIC DEVELOPMENT
Abstract: The impact of vocational education on regional economic development is significan...
STUDIES ON YERSINIOSIS IN HUMAN AND SELECTED ANIMAL POPULATIONS IN JOS AND ITS ENVIRONS
ABSTRACT
Yersinia enterocolitica and Yersinia pseudotuberculosis are important food and water borne pathogens that has recently emerged w...
ARTIFICIAL NEURAL NETWORK BASED PREDICTION AND COOLING ENRGY OPTIMIZATION OF DATA CENTERS
ABSTRACT
Thermal management of data centers remains a challenge because of their everincreasing power densities and decreasing server foo...
AN APPRAISAL OF TAXATION AND ITS LEGAL EFFECTS ON FOREIGN DIRECT INVESTMENT IN NIGERIA
ABSTRACT
Principles of taxation, especially international taxation, are one of the instruments through which Foreign Direct Investment, (...
NON-VIOLENT APPROACH TO INSURGENCY IN NIGER DELTA REGION OF NIGERIA
ABSTRACT
Insurgency and its consequent security challenges in the Niger Delta region have became a matter of global concern. This insurge...
