MARKETING OF LOCAL MADE PRODUCT: A CASE STUDY OF LOCAL MADE HAND BAGS
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
Although the Nigeria economy has been characterized; with importation of everything ranging from machinery to private consumption commodities, the above idea of consuming imported goods has led the writer too question the effectiveness of the marketing of locally made products. This study was carried out on locally made hand bags in Aba, Abia state. Brand perception is a special result of a consumer‘s experiences with a brand. It‘s highly pivotal to a marketing strategy as it‘s often what elevates a simple product or company into a brand: the same as putting a face to a name. This study was conducted to know about the consumer preference on the foreign and local goods available in the market. The purpose of this study was to know about the consumer‘s choice of goods and the reason behind their choice. Consumer buying behavior is a key factor that determines this choice. The study also shows that motive is another factor that triggers the consumers to buy a product in order to satisfy their needs. The result of our findings suggests that the consumers are mostly unaware of the country of origin‘ of the brand they use and they have less brand awareness i.e. they are less familiar with the qualities or image of a particular brand of goods or services. It also suggests that most of them are quality conscious and price delicate customer. In order for them to have brand awareness publicity about the product should be given through advertisement, newspaper, internet etc
Related Project Materials
INVESTIGATING THE BENEFITS OF EARLY CHILDHOOD DANCE PROGRAMS ON MOTOR SKILLS DEVELOPMENT
ABSTRACT: Investigating the benefits of early childhood dance progra...
EFFECT OF SKILL MANAGEMENT ON EMPLOYEES’ EFFICIENCY AT NATIONAL DRUG LAW ENFORCEMENT AGENCY [NDLEA]
ABSTRACT
The study attempts to examine the impact of skill management on employee's efficiency in&n...
AWARENESS AND USE OF OPEN ACCESS INSTITUTIONAL REPOSITORIES BY ACADEMICS IN FEDERAL UNIVERSITIES IN NORTH CENTRAL STATES OF NIGERIA
ABSTRACT
This research was carried out to investigate the Awareness and Use of Open Access Institutional Repositories by Academics in Fed...
THE BIBLICAL EXAMINATION OF FACTORS RESPONSIBLE FOR DIVISIONS IN THE CHURCHES
Abstract
The main aim of the research is to determine if the difference in belief is the major cause of church division...
PERCEPTION OF SUSTAINABILITY REPORTING FRAMEWORKS AND THEIR RELEVANCE TO PUBLIC ACCOUNTANTS
PERCEPTION OF SUSTAINABILITY REPORTING FRAMEWORKS AND THEIR RELEVANCE TO PUBLIC ACCOUNTANTS
ABSTRACT
The objec...
REAL ESTATE RISK AND ITS IMPLICATION FOR PROJECT VIABILITY (A CASE STUDY OF EKEDO RESIDENTIAL ESTATE, UYO)
STATEMENT OF THE PROBLEM
Real estate management is a particularly difficult challenge because of its tendency towards li...
FEEDS AND FEEDING OF SHEEP AND GOAT
ABSTRACT
Comparisons were made between 25 Ethiopian rams and 25 Galla goats for voluntary intake Two separate stud...
ABORTION AS A CAUSATIVE FACTOR TO THE INCREASE IN MORTALITY RATE AMONG ADOLESCENT AT AGES 13 to 20
ABSTRACT
This study is on abortion as a causative factor to the increase in mortality rate among adolescent in Plateau State of Nigeria....
THE EFFECT OF MARITAL CONFLICTS ON THE ACADEMIC PERFORMANCE OF STUDENTS
ABSTRACT
This research project on marital conflict is aimed at scamming the issue of marital conflict on the academic pe...
AN ASSESSMENT OF PUBLIC RELATIONS STRATEGIES IN THE NIGERIA FINANCIAL INSTITUTIONS
ABSTRACT
The research work titled an assessment of public relations strategies in the Nigerian financia...
