MARKET SEGMENTATION AS AN EFFICIENT TOOL OF ACHIEVING INCREASED MARKET SHARE
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
Abstract
This main aim of business is to seek, attract and retain customers who will use the company various products to meet their needs or solve their problems. Successful service organization must therefore understand how customers view services and in what ways it presents a different advantage relative to the company’s offering. Therefore the main objective of this study is to determine the efficiently of market segmentation in increasing market share of a company. The research questions were asked, problems identified and objectives set. At the same time some existing literature on the subject matter was reviewed while a pattern was followed to gather and analysis the data collected. five research questions were formulated which guided the study. The analysis is presented by the sue of table, sample percentage to enable one to have an overview. Some of their findings principles were based on the increased in sales of the organization product and determining the efficiency of market segmentation which depends on the managers getting what they want from planning. To change the minds of non-user of market segmentation, organizations and management should know that the planning as rewards. Also management should try to identify each managers needs and expectations so as to increase their moral and planning performances. Based on this study some conclusions were drawn from the findings and they include, organizations should maintain an effective plan, provide a good planning and working environment, pay fair and adequate salaries and also encourage the management. Theoretical research needs to be carried out by other researchers to find out the efficiency of market segmentation in achieving increase market share of the company. Conclusively, the factors mentioned above can make management to be satisfied with planning and more rewarding to the manager and society.
Related Project Materials
THE IMPACT OF DIGITAL TRANSFORMATION ON VOCATIONAL TRAINING METHODOLOGIES
ABSTRACT: The Impact of Digital Transformation on Vocational Training Methodologies investigates how advancements in digital technologies reshape t...
CREDIT MANAGEMENT AND INCIDENCE OF BAD DEBTS IN NIGERIA COMMERCIAL BANKS
Abstract
This research work is on credit management and incidence of bad debts in Nigeria commercial ba...
IMPACT OF SOCIAL RESPONSIBILITY ON ORGANIZATIONAL PERFORMANCE WITH PARTICULAR REFERENCE TO ECOBANK PLC, KADUNA
Background to the Study
An organization may be profit oriented or non-profit oriented. The fact remains...
THE IMPACT OF BANKING SERVICES ON CUSTOMER SATISFACTION
ABSTRACT
In banking, qualify of customer services plays a crucial role in the context of sustaining business growth....
THE ROLE OF PEER LEARNING IN ENHANCING TECHNICAL SKILLS
Abstract: This research explores the role of peer learning in enhancing technical skills in...
Distributed Communication for Streetlight Systems A decentralized solution
Abstract
Streetlights are usually lit during all dark hours even though vehicles or other objects are not using the road. Instead of wast...
EFFECT OF PUBLISHED FINANCIAL STATEMENT ON SHAREHOLDERS INVESTMENT DECISION
ABSTRACT
This research project was designed to examine “effects of Publish...
STRATEGIES FOR QUALITY ASSURANCE IN BUSINESS EDUCATION PROGRAMME IN TERTIARY INSTITUTIONS
Background of the study
Business education which is a sub-set of the general education programme falls...
A Study of Rail Mass Transit in Lagos and its Environs.
Statement of the Problem
In spite of the rapid growth of Lagos in recent times, road transport remains the main means of transportation i...
THE IMPACT OF INDUSTRY 4.0 ON VOCATIONAL TRAINING
Abstract: This study investigates the impact of Industry 4.0 on vocational training in Nige...
