LOCATIONAL FACTORS INFLUENCING THE MARKETING OF FINANCIAL SERVICE
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
Backs are established to make profit. Are these profit made at me expense of the customers? Or is it as a result of the service provided by these banks.
This study attempts to highlight those key factors that different banks management will consider in their choice of branch locations and customers preferences for their choice of banks to serve them this will enable banks to focus on the critical factor that affect market preferences.
The study was done using survey research design with questionnaires as they key instrument for collecting primary data. A total of 100 and 200 banks customers and officials questionnaires respectively were duly completed and analyzed based on the analysis of the generated data formulation hypothesis were tested at 95% level of significance using 2 test of profit.
The under listed constitute some of due major finding of the study management of bank have special preference for large markets like Lagos and Aba for their branch locations. Manketing activities of banks in these large markets are dieted at protecting and expanding their stream of revenues un these areas banks in both market describes the nature of their banking business in terms of the product service they offer and their. I.T power of product continues product service innovations and improvements banks should always invest heavily in information technology to remain relevant and profitable. As banks must to open branches in these market it is appropriate for bank to make their customer defendant on them and gain their trust and confidence.
Related Project Materials
MATHEMATICAL MODEL FOR LIQUID LOADING IN NATURAL GAS WELL PRODUCTION
Every Natural gas well ceases producing as reservoir pressure depletes. The usual l...
THE IMPACT OF LEAN ACCOUNTING PRINCIPLES AND THEIR APPLICATION IN MODERN ORGANIZATIONS
ABSTRACT:
This research explores the application of lean accounting principles in modern organizations...
PROMOTING PRODUCTIVITY IN CIVIL SERVICE
ABSTRACT
This study was carried out to examine the promotion of productivity in civil service, Akw...
EARLY CHILDHOOD EDUCATION AND MORAL REASONING
ABSTRACT: Early childhood education (ECE) plays a critical role in develop...
AN INVESTIGATION OF CONFLICT MANAGEMENT AND ORGANIZATIONAL DEVELOPMENT
BACKGROUND OF THE STUDY
The expansion of the labor sector always needs a defined connection between uni...
CAUSES AND EFFECT OF DOMESTIC VIOLENCE IN NIGERIA (A case study of Ajegunle Lagos)
Abstract
Domestic violence has caused so many issues in the life of many Nigerians; separating families and friends. Ni...
ASIA AND POLITICS OF TECHNOLOGY TRANSFER IN THE DEVELOPING COUNTRIES (A CASE STUDY OF NIGERIA)
ABSTRACT
Technological advancement and growth in skilled expertise are some of the factors contributing...
THE AUDIT EXPECTATION GAP IN NIGERIA
ABSTRACT
The purpose of this study is to highlight factors contributing to the audit expectation gap in Nigeria. The audit expectation ga...
THE ROLE OF MENTORSHIP PROGRAMS IN MOTIVATING EMPLOYEES
Abstract: THE ROLE OF MENTORSHIP PROGRAMS IN MOTIVATING EMPLOYEES
Objective: This stud...
ANTILIPIDEMIC EFFECT OF WATER (H20) EXTRACT OF DESMODIUM VELUTINUM LEAVES ON ALBINO WISTAR RATS
ABSTRACT
This study evaluated the antilipidemic activity of water extracts from leaves of Desmodium velutinum on albino wistar rats. The...
