INFLUENCE OF TELEVISION ADVERTISING ON CONSUMER BUYING HABITS OF GUINNESS STOUT IN IKEJA COMMUNITY OF LAGOS STATE
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
Abstract
The study was on the Influence of Television on Consumer Buying Habits of Guinness Stout in Ikeja Community of Lagos State. It started with general introduction to the research, statement of the problem and purpose of the study. This was followed by comprehensive literature review of television advertising on consumer buying habits of Guinness Stout in Ikeja community of Lagos State. The researcher made use of the survey design to gather necessary information. Simple random sampling was used to select a sample of the population. Through the research methodology involving collection of data from a sample of residents of Ikeja in Lagos State, the researcher applied self-administered questionnaire to obtain primary data which was later analyzed by simple percentage and the hypotheses were tested using the chi- square analysis method. The result showed that television was viewed as the most preferred medium of advertisement of Guinness Stout. The researcher made the recommendation based on the findings that more attention should be focused on using television medium for advertisement of Guinness Stout.
Related Project Materials
THE PARENTAL STATUS AND ACADEMIC PERFORMANCE IN SECONDARY SCHOOL
ABSTRACT
This project work was undertaken to survey the influence of socio-economic background in the a...
EFFECT OF CLASS SIZE ON STUDENTS’ ACADEMIC PERFORMANCE IN SOCIAL STUDIES
Background to the Study
According to Adeyemi and Adu (2010), it is widely accepted that education is on...
DESIGN AND CONSTRUCTION OF 2.5KG WEIGHT BENCH VICE
ABSTRACT
Prototyping or model making is one of the important steps to finalize a product design. Traditional Rapid P...
THE IMPACT OF CAREER COUNSELING ON VOCATIONAL DECISION-MAKING
ABSTRACT: The Impact of Career Counseling on Vocational Decision-Making is a critical area of study to understand how guidance services influe...
EVALUATION OF LANDSCAPE FEATURES FOR STRESS RELIEFINHOTEL BUILDINGS IN KADUNA, KADUNA STATE, NIGERIA
ABSTRACT
The fast growing trend of modernization and urbanization in regions around the worldhas its shares of dire consequences, which i...
THE IMPACT OF NEW COMMUNICATION TECHNOLOGY IN NIGERIA BROADCAST MEDIA
ABSTRACT
This research was an attempt to find out the impact of new communication technologies in Nigeria Broadcast medi...
EXCHANGE RATE STABILITY AND EXPORT PERFORMANCE: THE CASE STUDY OF AGRICULTURAL PRODUCE IN NIGERIA, (1978-2010)
ABSTRACT
Exchange rate is the price of one currency in terms of another currency. Exchange rate stability has to do with government actio...
ATTITUDES OF WOMEN TOWARDS UTILIZATION OF MODERN CONTRACEPTIVES
ABSTRACT
The study intended to assess the attitudes of women towards utilization of &n...
THE IMPACT OF CAPITAL STRUCTURE AND PERFORMANCE ON THE PETROLEUM SECTOR
ABSTRACT
The purpose of this paper is to empirically investigate the effect which capital structure cho...
THE INFLUENCE OF PROCUREMENT POLICIES ON SUPPLY CHAIN PERFORMANCE
Abstract: THE INFLUENCE OF PROCUREMENT POLICIES ON SUPPLY CHAIN PERFORMANCE
This resea...
