INFLUENCE OF ADVERTISEMENT ON STUDENTS’ PATRONAGE OF GOODMORNING CORNFLAKES
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
Abstract
Advertisement remains a special tool in the hand of manufacturers to make it products acceptable, adopted and yield them return. It is on this background the research examines the influence of advertisement AfriCity University undergraduates´ patronage of Goodmorning cornflakes. Cross sectional survey research as a quantitative design was used. Questionnaire was used as a research instrument for collecting data from 100 respondents that were drawn from AfriCity University. Multi-stage sampling technique as probability sampling was used to select respondents from AfriCity University. Findings showed that advertisement has great influence on respondents purchase of Goodmorning cornflakes. The study recommends that the manufacturers should extend their advertisement campaign to social media and other another online platform in order to reach multiple students.
Related Project Materials
THE IMPACT OF ACCOUNTING INFORMATION ON LENDING DECISION OF COMMERCIAL BANKS IN NIGERIA
ABSTRACT
Most banks operating in Nigeria today are finding an increasing number of loans in their portfolio...
THE ATTITUDE OF SECONDARY SCHOOL TEACHERS TOWARDS TEACHING IN THE RURAL AREAS
ABSTRACT
These studies investigate the attitude of secondary school teachers towards teaching in rural areas in Uhunmwod...
DESIGN AND IMPLEMENTATION OF A PROTOTYPE STUDENT PERFORMANCE EVALUATION SYSTEM
ABSTRACT
Performance evaluation of students in institution is a necessity and this is done based on the Grading system a...
AN ASSESSMENT OF THE HATE SPEECH BILL AND IT’S ROLE IN PROHIBITING ETHNIC DISCRIMINATION IN NIGERIA
Background of study
The Independent National Commission for the Prohibition of Hate Speeches Bill, also...
BUREAUCRACY AND EFFICIENCY IN NIGERIAN PUBLIC ENTERPRISE (A CASE STUDY OF POWER HOLDING)
ABSTRACT
The primary purpose of this study is to ascertain the compact of bureaucracy...
THE IMPACT OF ENVIRONMENTAL FACTORS ON GOVERNMENTAL ACCOUNTING:
THE IMPACT OF ENVIRONMENTAL FACTORS ON GOVERNMENTAL ACCOUNTING: This research investigates (i) the influence of environmental regulations on govern...
INFLUENCE OF COVID-19 AND VIRTUAL LEARNING ON PERFORMANCE OF SECONDARY SCHOOL STUDENTS IN JEGA LOCAL GOVERNMENT
ABSTRACT
This study examined the influence of covid-19 and virtual learning on perfor...
THE EFFECT OF MONETARY POLICY ON THE FINANCE OF FOREIGN TRADE
ABSTRACT
The purpose of this study is to determine the impact of monetary policy on foreign trade finan...
CHALLENGES AND PROSPECT IN BUGGETARY SYSTEM IN PUBLIC SERVICE IN NIGERIA
Background to the Study
Budgeting is an important concept that is pertinent to any organization (Schado...
EFFECTS OF INSTRUCTIONAL MATERIALS ON THE ACADEMIC PERFORMANCE OF STUDENTS IN SECONDARY SCHOOLS
ABSTRACT
This research was carried out to analyse the effects of instructional materia...
