Abstract
The evaluation and development and marketing of service products in educational sector is a very interesting topic to research on because it will help both the service industries and government at large to enact policies that will help in boosting the educational level of our community. In trying to make this study a success, the researcher used Imo State University as a case study to validate the findings of this study. The researcher chose this institution because it represents the service industries in Nigeria. The researcher used oral interviews and questionnaires to collect information relative to this study. The researcher made use of primary and secondary data sources; the primary data sources is made up of interviews and questionnaires while the secondary data sources is made up of textbooks, marketing journals, magazine relative to the topic under review and also information gotten from a combined chamber of commerce and industry. In analyzing the data gotten, the researcher used simple table and percentages and in interpreting the hypothesis, Chi-square (X2) was used to validate the hypothesis. The objective of carrying out this study is to let managers know the essence of marketing service products and how best they should package their services products as to must up with the aims
ABSTRACT
Many of the management practices used to support construction organisations are being challenged. The industry’s clients a...
ABSTRACT
THE IMPACT OF CUSTOMER NEEDS ASSESSMENT ON BUSINESS PERFORMANCE
This study aimed to determine the impact of customer n...
ABSTRACT
Nigeria faces a tremendous shortfall in housing provision, especially in its urban areas. Consequently, Public...
ABSTRACT
‘Kanwa' is the local trade name for varieties of evaporites that are formed from evaporation and precipitation of mine...
EXCERPT FROM THE STUDY
The herdsmen/farmers crises pose a threat to democratic governance as the level of intolerance am...
EXCERPT FROM THE STUDY
Probably most of the major environmental problems of the next century will result from the contin...
ABSTRACT
This study was carried out on the assessment of the effect of cryptocurrency ban policy o...
Background To The Study
One of the uniqueness of the human person is the ability to objectify his thoug...
Abstract
This study assessed the role as well as the strategies of political mobilization employed by the Peoples‟ Democratic Party (PDP)...
Abstract
This study investigated the Efficacy of Social Media in enhancing Socialization among Social Studies Students in Colleges of Edu...