AN EVALUATION OF DISTRIBUTION STRATEGIES IN MARKETING OF PETROLEUM PRODUCTS
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
STATEMENT OF THE PROBLEM
1. Consumer orientation is not taken into cognizance when applying distribution strategies in the marketing of petroleum products in NNPC Aba depots.
2. Distribution strategies used in the marketing of petroleum production are not efficient.
3 Factors such as vandalization of pipeline overhead cost increase etc. are responsible for the ineffectively and inefficiencies of the distribution strategies.
1.3 OBJECTIVES OF THE STUDY
- To determine the quality of NNPC lubricants from Management perspective.
- To assess the effect of high cost of transportation on the company’s distribution activities
- To determine the impact of poor road network on the company distribution strategies.
- To determine the availability of NNPC products from customers perspective.
- To assess the effect of government policy on the company distribution strategies.
- To assess the effect of environmental factors (season) on the company’s distribution strategies.
1.4 RESEARCH QUESTIONS
- What is the quality of NNPC lubricants from Management perspective?
- What is the effect of high cost of transportation on the company’s distribution activities?
- What is the impact of poor road network on the company distribution strategies?
- What is the availability of NNPC products from customers perspective?
- What is the effect of government policy on the company distribution strategies?
- What is the effect of environmental factors (season) on the company’s distribution strategies?
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