EFFECTIVE PRICING STRATEGIES FOR INTRODUCING A NEW PRODUCT IN THE MARKET (A CASE STUDY OF GLOBACOM GMS ENUGU METROPOLIS)
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 5000
ABSTRACT
This study focused on the effective of pricing strategies for introducing a new product in the market (A case study of Globalcom GSM Enugu metropolis).
To carry out the research work the some of the following objective were set out. To find out the problem associated with the pricing system of communication comparing. To make appropriate recommendation on how to improve on the pricing system of the communication industries.
Four hypothesis were formulated Data were sources using questionnaire, Extensive Literature review on past work, test books, journals on the area of study were carried out. Bourley if formular was used to determine the sample size of the customers while a census of the staff was carried out. The data collected were presented on stated tables, analyzed and interpreted while the researcher hypothesis was tested using chi-square.
Based on the analysis the following findings were made that the pricing system adopted by communication instructor in Enugu metropolis is not commensurate with the quantity of service rendered.
That the pricing system adopted by communication industries does not attract customer. In the view of above findings the researcher recommends among others. That the pricing of communication service should be customer oriented. That communication industries should improve on their service quality so that it will be in line with price charged.
It is the researcher opinion that if these recommendation are judiciously carried out communication industries will not only serve their customer better but also improve their profit margin.
Related Project Materials
The Impact of Interest Rate Changes on Loan Demand in Nigeria
Background of the Study
In Nigeria, interest rate fluctuations are a critical determinant of loan demand, influencing borr...
Public Relations and the Advancement of Cooperative Societies in Rural Areas: A Case Study of Jalingo LGA, Taraba State
Chapter One: Introduction
1.1 Background of the Study
Cooperative societies play a pivotal rol...
An assessment of the influence of modern infrastructure development on archaeological sites in Isiala Ngwa South Local Government Area, Abia State
Background of the Study:
Modern infrastructure development, including road construction, urban expansion,...
THE IMPACT OF PHYSICAL DISTRIBUTION CHANNEL IN MARKETING OF AGRICULTURAL PRODUCT, ONLINE PAYMENT
ABSTRACT
Physical distribution channels has created a created a great impact by bridging the gap betwe...
The influence of online learning gamification on students’ motivation in Makurdi North LGA, Benue State
Background of the Study
Online learning gamification has gained prominence as an innovative approach to enhance student mo...
ANTIBIOGRAM OF UROPATHOGENIC BACTERIA ISOLATED FROM PATIENTS IN SOME HOSPITALS IN NIGERIA
ABSTRACT
Urinary tract infection (UTI) is a common infection of human being and if untreated could lead to serious complications. This st...
THE INFLUENCE OF CONTRACT DRAWING ON BUILDING PROJECT
ABSTRACT
It has become a regular occurrence nowadays in which we find the project final cost that will overrun the contr...
OIL-PALM PRODUCTION IN EJIGBO COMMUNITY IN OSUN STATE, 1960-2000
-
- OBJECTIVE OF THE STUDY.
Indigenous arts in Nigeria are as old as time imm...
The Effect of Poor Ventilation on Workers' Respiratory Health in Textile Industries in Katsina State
Background of the Study
The textile industry is a major contributor to economic growth and employment i...
The effect of visual content marketing on engagement rates: An evaluation using a lifestyle magazine in Kaduna.
Background of the study:
Visual content marketing utilizes images, videos, and infographics to communicate brand messages a...
