EFFECTIVE PRICING STRATEGIES FOR INTRODUCING A NEW PRODUCT IN THE MARKET (A CASE STUDY OF GLOBACOM GMS ENUGU METROPOLIS)
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
This study focused on the effective of pricing strategies for introducing a new product in the market (A case study of Globalcom GSM Enugu metropolis).
To carry out the research work the some of the following objective were set out. To find out the problem associated with the pricing system of communication comparing. To make appropriate recommendation on how to improve on the pricing system of the communication industries.
Four hypothesis were formulated Data were sources using questionnaire, Extensive Literature review on past work, test books, journals on the area of study were carried out. Bourley if formular was used to determine the sample size of the customers while a census of the staff was carried out. The data collected were presented on stated tables, analyzed and interpreted while the researcher hypothesis was tested using chi-square.
Based on the analysis the following findings were made that the pricing system adopted by communication instructor in Enugu metropolis is not commensurate with the quantity of service rendered.
That the pricing system adopted by communication industries does not attract customer. In the view of above findings the researcher recommends among others. That the pricing of communication service should be customer oriented. That communication industries should improve on their service quality so that it will be in line with price charged.
It is the researcher opinion that if these recommendation are judiciously carried out communication industries will not only serve their customer better but also improve their profit margin.
Related Project Materials
IMPACT OF COMPUTERIZATION IN MICROFINANCE BANK
ABSTRACT
The study is aimed at determining the impact of computerization of microfinance bank in Nsukka...
STATISTICAL ANALYSIS OF TRAFFIC CONGESTION
Abstract
The menace of traffic congestion in Nigeria especially in major cities has been a cause of maj...
AN INVESTIGATION OF THE CONTRIBUTIONS OF COMMERCIAL BANKS TO THE ECONOMIC DEVELOPMENT OF NIGERIA
BACKGROUND OF THE STUDY
Nigeria as a nation is characterized by a developing economy because the variou...
FACTORS AFFECTING SECONDARY SCHOOL ORAL ENGLISH INSTRUCTION
Abstract
In English Language, there is a strong correlation between oral language skills and achievement in the written...
INFLUENCE OF INADEQUATE INFORMATION TECHNOLOGY ON ACADEMIC PERFORMANCE OF OTM STUDENTS (A CASE STUDY OF FEDERAL POLYTECHNIC, EDE)
ABSTRACT
This study was carried out to examine the influence of inadequate information technology on academic performanc...
THE IMPACT OF CONSTRUCTION INDUSTRY IN THE ECONOMIC DEVELOPMENT OF NIGERIA (A CASE STUDY OF IMO STATE)
ABSTRACT
This study was carried out to evaluate the impact of construction industry in the econom...
THE EFFECT OF LOGISTICS INDUSTRY ON THE ECONOMIC GROWTH IN NIGERIA (A CASE STUDY OF RIVERS STATE)
ABSTRACT
The most significant elements that enable us to understand economic growth and development lev...
MANAGEMENT OF ENVIRONMENTAL HEALTH HAZARD IN THE OIL PRODUCING AREAS OF BAYELSA STATE
ABSTRACT:- 1956 oil was first struck in commercial qualities in Oloibiri in the present day Ogbia Local Gove...
DESIGN AND IMPLEMENTATION OF AN EXPERT MANAGEMENT SYSTEM FOR AUTOMOBILE FAULT DETECTION
OBJECTIVES OF THE STUDY
To develop an expert system on car maintenance and troubleshooting that is capable of assisting...
PROBLEMS AND PROSPECTS OF REVENUE GENERATION IN NIGERIA LOCAL GOVERNMENT SYSTEM
ABSTRACT
This study is on the impact of local government finance on efficient service delivery in Nigeria. The study exa...
