A review of mobile optimization strategies on website performance: Evidence from a digital platform in Port Harcourt, Nigeria
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- NGN 5000
Background of the study
Mobile optimization has become a critical factor in enhancing website performance in an era dominated by mobile device usage. This study reviews various mobile optimization strategies and their effects on the performance of a digital platform in Port Harcourt, Nigeria. As mobile internet access continues to expand, businesses are increasingly required to ensure that their websites are optimized for mobile devices, which directly influences user experience and engagement (Ademola, 2023). Mobile optimization involves techniques such as responsive design, accelerated mobile pages, and simplified navigation, all aimed at reducing loading times and improving accessibility (Uche, 2024). The digital platform in Port Harcourt provides a unique context where rapid technological adoption meets infrastructural challenges. Local market conditions, including variable internet connectivity and device fragmentation, necessitate robust mobile strategies that address both performance and usability issues (Chinwe, 2025). Recent studies have highlighted the positive correlation between mobile optimization and website performance metrics, such as bounce rate, conversion rates, and overall user satisfaction (Ijeoma, 2023). This review synthesizes current literature and empirical evidence to provide a comprehensive analysis of mobile optimization best practices in an emerging digital economy.
Statement of the problem
Many digital platforms in Port Harcourt experience subpar website performance due to inadequate mobile optimization. Users often face slow loading times, navigation difficulties, and compatibility issues that hinder their overall experience. This results in high bounce rates and lower conversion rates, adversely affecting the platform’s revenue generation and brand reputation. Moreover, the rapid evolution of mobile technology poses continuous challenges for maintaining optimal website performance. The problem is exacerbated by a lack of standardized optimization practices tailored to the local market’s unique technical and infrastructural realities. This study aims to address these issues by reviewing the current mobile optimization strategies employed by the digital platform and assessing their impact on website performance. The goal is to provide actionable insights that can help in refining these strategies to meet user expectations and enhance competitive advantage (Chinwe, 2025; Uche, 2024).
Objectives of the Study
To review and assess current mobile optimization strategies on website performance.
To evaluate the impact of these strategies on user experience and engagement.
To propose recommendations for enhancing mobile website performance.
Research Questions
What mobile optimization strategies are currently employed by the digital platform in Port Harcourt?
How do these strategies affect key website performance metrics?
What recommendations can be made to further optimize mobile website performance?
Significance of the study
This study is significant as it highlights the critical importance of mobile optimization in enhancing website performance for digital platforms in Port Harcourt. The findings will inform website developers and digital marketers about best practices and innovative strategies that can improve user experience, reduce bounce rates, and increase conversion rates. Ultimately, the research contributes to a more robust understanding of mobile optimization in emerging markets (Ademola, 2023).
Scope and limitations of the study
The study is limited to analyzing mobile optimization strategies for a single digital platform in Port Harcourt, Nigeria, and does not extend to desktop optimization or platforms outside this locality.
Definitions of terms
Mobile Optimization: The process of adapting a website’s design and functionality for optimal performance on mobile devices.
Website Performance: Metrics that measure the effectiveness of a website, including loading speed, bounce rate, and user engagement.
Digital Platform: An online service or website that provides digital content or functionalities.
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