MARKETING MIX AS A SURVIVAL STRATEGY FOR BUSINESS ENTERPRISE
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 5000
Abstract
This study is on marketing mix as a tool for the survival of a business organization. The total population for the study is 200 staff of Nigeria bottling company, Abuja. The researcher used questionnaires as the instrument for the data collection. Descriptive Survey research design was adopted for this study. A total of 133 respondents made up production managers, human resource managers, junior staff and non senior staff was used for the study. The data collected were presented in tables and analyzed using simple percentages and frequencies
Related Project Materials
Development of Quantum Secure Messaging Applications for Government Agencies at National Information Technology Development Agency (NITDA), Abuja
Background of the Study
In the digital era, secure communication is critical for government agencies that exchange sensitiv...
Comparative Study of Open Source and Proprietary Software Usage in Secondary Schools in Sokoto South Local Government Area, Sokoto State
Background of the study
In recent years, the use of software in education has transformed the learning experience, particul...
The effect of integrated risk management adoption on reducing non-performing loans in banking: a case study of First City Monument Bank
Background of the Study
Integrated risk management systems have become essential tools for banks aiming to reduce credit r...
An Evaluation of the Role of Student-Led Study Groups in Academic Success in Federal University, Otuoke
Background of the Study
Student-led study groups have become an integral part of academic life in higher education, offering an alternati...
A study of influencer-generated content and its effects on consumer trust: A case study of Dangote Cement in Borno State
Background of the Study
Influencer marketing has become one of the most effective ways for companies to build consumer t...
Enhancing Computational Biology-Based Pathogen Detection Techniques Using AI: A Case Study of Federal University, Dutsin-Ma, Katsina State
Background of the Study
Pathogen detection is critical for identifying and responding to infectious diseases, particularly...
IMPACT OF DRUG ABUSE YOUTHS
Abstract
This research centers on a review on drug abuse and its impact on Nigeria youth. Drug abuse an...
The effect of public–private partnerships on enhancing agricultural productivity in Nigeria: Evidence from Benue State (2000–2020).
Background of the study:
Public–private partnerships (PPPs) have emerged as transformative mechanism...
The Role of Culture in IFRS Adoption in Nigeria
Background of the Study
Culture plays a critical role in shaping business practices, including the adop...
Enhancing Smart Healthcare with IoT-Based Remote Patient Monitoring in Keffi LGA, Nasarawa State
Background of the Study
The advent of IoT technology has significantly transformed the healthcare sector by enabling remot...
