MARKETING MIX AS A SURVIVAL STRATEGY FOR BUSINESS ENTERPRISE
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 5000
Abstract
This study is on marketing mix as a tool for the survival of a business organization. The total population for the study is 200 staff of Nigeria bottling company, Abuja. The researcher used questionnaires as the instrument for the data collection. Descriptive Survey research design was adopted for this study. A total of 133 respondents made up production managers, human resource managers, junior staff and non senior staff was used for the study. The data collected were presented in tables and analyzed using simple percentages and frequencies
Related Project Materials
THE EFFECT OF LOW REVENUE PRODUCTION ON LOCAL GOVERNMENT DEVELOPMENT (A CASE STUDY OF UMUAHIA NORTH LOCAL GOVERNMENT)
ABSTRACT
Revenue generation is the nucleus and the path to modern development. Thus, the study...
THE BENEFITS OF EARLY CHILDHOOD EDUCATION IN PROMOTING SUSTAINABLE URBAN DEVELOPMENT
ABSTRACT: The benefits of early childhood education in promoting sustainab...
INFLUENCE OF INFORMATION SOURCES ON FARMERS KNOWLEDGE AND USAGE OF POULTRY DRUGS IN EDO AND DELTA STATES, NIGERIA.
ABSTRACT
A nation’s capacity for industrialization and employment depends on her improvement in l...
EFFECT OF COGNITIVE RESTRUCTURING AND SOCIAL SKILLS TRAINING ON SOCIAL PHOBIA AMONG SECONDARY SCHOOL STUDENTS IN NIGERIA
Abstract
This study investigated the Effect of Cognitive Restructuring and Social Skills Training on Social Phobia among Secondary School...
THE ROLE OF EARLY CHILDHOOD EDUCATION IN DEVELOPING ADVOCACY SKILLS
ABSTRACT: The study explored the role of early childhood education in developing advocacy skills among young children. The objectives were to asses...
THE DETERMINANCE OF INDUCED ABORTION AMONG UNDERGRADUATE STUDENTS: A STUDY OF UNIVERSITY OF CALABAR, CROSS RIVER STATE NIGERIA
ABSTRACT
Abortion is a wide issue and the major concern in most of the discussion on abortion draws heavily from the fact that abortion c...
ASSESSING THE BENEFITS OF EARLY CHILDHOOD EDUCATION ON CONFLICT RESOLUTION SKILLS
ABSTRACT: This study assessed the Benefits of Early Childhood Education on Conflict Resolution Skills. The o...
THE PROBLEM FACING LOCATION OF COMPUTER EDUCATION CENTRES IN RURAL AREAS OF EDO STATE: A CASE STUDY OF EGOR LOCAL GOVERNMENT
ABSTRACT
This research work examines simply the problems facing location of computer centres in rural areas. A case...
DESIGN AND IMPLEMENTATION OF AN EXPERT SYSTEM ON THYPHOID AND MALARIA DIAGNOSIS
Background of the Study
An expert system is a software system that attempts to reproduce the performance of on...
MOTIVATION AND STAFF PRODUCTIVITY AMONG WORKERS IN SELECTED HOSPITALITY ( A CASE STUDY OF VILLA MARINA HOTEL, EKET)
Background to the study
The word "movers" is whence we get the English word "moti...
