0704-883-0675     |      dataprojectng@gmail.com

DIGITAL MARKETING AS A KEY DRIVER OF SALES IMPROVEMENT AMONG SMALL AND MEDIUM SCALE ENTERPRISES

  • Project Research
  • 1-5 Chapters
  • Abstract : Available
  • Table of Content: Available
  • Reference Style: APA
  • Recommended for : Student Researchers
  • NGN 3000

ABSTRACT

The study examined digital marketing as a key driver of sales improvement among small and medium scale enterprises in Lagos state. The study succinctly explored the effect of digital marketing on sales improvement. 150 small and medium scale enterprises (SMEs) was purposively selected in in Lagos Metropolis.

The study made use of primary data via the administration of a questionnaire to generate data from the respondents. The data were analyzed using the descriptive statistical analysis and the Pearson correlation analysis.

The results revealed that a positive and significant relationship exists between online advertisement and sales improvement (r=0.772; p<0.05). Also, a positive and significant relationship exists between E-Mail Marketing and Sales Improvement (r=.896; p<0.05). Furthermore, a positive and significant relationship exist between Blog Marketing and Sales Improvement (r=0.772; p<0.05).  And Lastly, a positive and significant relationship exists between Search Engine Marketing and sales Improvement (r=.896; p<0.05).

The study suggests that digital marketing should be employed by every SMES, to ensure that sales improvement is guaranteed. this will go a long way in reducing expenses to the barest minimum and ensuring effectiveness in it going concern.

 

 

 





Related Project Materials

PORT REGIONALIZATION: TOWARDS A NEW PHASE IN PORT DEVELOPMENT

ABSTRACT

Logistics integration and network orientation in the port and maritime industry have redefined the func...

Read more
THE ATTITUDE OF UNDERGRADUATE STUDENTS TOWARD HIV VOLUNTARY COUNSELLING AND TESTING

 Abstract

This study is on the attitude of undergraduate students toward HIV voluntary counseling and testing. The...

Read more
AN APPRAISAL OF THE LEGAL AND INSTITUTIONAL FRAMEWORK FOR THE PROHIBITION OF TRAFFIC IN PERSONS IN NIGERIA

ABSTRACT

The battle against human trafficking in Nigeria is enormous and a number of measures have been employed in ensuring that the pro...

Read more
THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN THE BANKING INDUSTRY OF NIGERIA (FIRST BANK PLC,)

ABSTRACT

This research work revealed the effect of quality service delivery on customers’ patronage in First Bank...

Read more
AN ANALYSIS OF THE ECONOMIC IMPACT OF STOCK MARKET ON NIGERIAN ECONOMY (1986-2010)

ABSTRACT

A major engine of economic growth and development of any nation is the stock market. It impacts positively on the economy by pro...

Read more
DIURETIC AND TOXICITY STUDIES OF METHANOL STEM BARK EXTRACT OF SPONDIAS MOMBIN LINN (ANACARDIACEAE) IN RATS

ABSTRACT

Spondias mombin belongs to the family Anacardiacae. All parts of the tree are reported to be medicinally useful. The fruit juice...

Read more
A STUDY OF THE PROBLEMS FACING THE MARKETING OF POULTRY PRODUCT IN EGOR LOCAL GOVERNMENT AREA IN EDO STATE.

ABSTRACT

The purpose of this study was to investigate problem problems facing the marketing of poultry product in Eg...

Read more
DEVELOPMENT OF A WIRELESS SENSOR NETWORK(WSN) BASED MULTI – NETWORK CATTLE MONITORING SYSTEM.

ABSTRACT

This study shows how to monitor the movement of cattle using wireless sensor nodes powered by a renewable energy source capable...

Read more
AN ASSESSMENT OF PRINCIPAL’S GENDER AND TEACHERS’ WORK BEHAVIOURS IN POST-PRIMARY SCHOOLS IN EDO STATE

INTRODUCTION

BACKGROUND OF THE STUDY

The fundamental object...

Read more
INFLUENCE OF NTA ENUGU TELEVISION ADVERTISEMENT ON THE CHOICE OF HAIR RELAXER AMONG FEMALE UNDERGRADUATES (A STUDY OF UNDERGRADUATES IN CARITAS UNIVERSITY)

Abstract

“Influence of Television Advertisement on the Choice of Hair Relaxer among Female Undergraduates”, is aim to determi...

Read more
Share this page with your friends




whatsapp