ABSTRACT
The study investigates of marketing strategies and its significance on the performance of small scale and medium enterprise in Lagos State, Nigeria. The cross-sectional survey research design was employed for the study. A self-structured questionnaire was used to elicit data from respondents. The simple random sampling technique was used to select the 50 respondents employed for this study. Chi-square statistical analysis was used to test the hypotheses. The finding revealed that modern and consumer¬based marketing strategies improve the performance of small-scale enterprises. It was then suggested that a study of marketing strategies is necessary for small-scale business entrepreneurs.
This is a research study on the relationship between organizational commitment, job satisfac...
ABSTRACT
High records of occurrences of child mortality were documented in ancient Rome and in modern Ibadan. Available studies on ancien...
EXCERPT OF THE STUDY
A comparison between Coca Cola Company and its greatest rival PepsiCo reveals interesting facts abo...
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Buildings are manmade structures that are primarily meant for shelter. They are designed in different sizes, shapes, forms and f...
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The research is an investigation into the effects of parental care on the academic performance of primary schoo...
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This study assessed the implementation of Early Childhood Care Development Education in Nigeria (a study of Plateau State). The...
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Claims settlement, which dates as far back as the history of insurance, is the on...
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The status of the right to economic self-determination for states and peoples has been firmly established in international, regi...
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Domestic violence is one of Nigeria’s most significant public health problems. It r...
Abstract
Congestion and delay at the airport are used in measuring the performance indicator (PI) of an...