The Effect of Instagram Influencer Language on Nigerian Morphological Change: A Comparative Analysis
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Background of the study
Instagram has emerged as a prominent platform where influencers shape language trends and cultural narratives. In Nigeria, the language used by influential figures on Instagram is increasingly recognized as a driver of morphological change. Influencer language, characterized by its creative word formations, abbreviations, and stylistic innovations, provides a unique lens through which language evolution can be examined. Recent research indicates that the widespread dissemination of such language practices accelerates morphological shifts, influencing everyday communication patterns among Nigerian youths (Ibrahim, 2023). The interplay between online popularity and language adaptation suggests that Instagram influencers not only reflect cultural trends but also actively contribute to linguistic transformation (Chinwe, 2024). As these digital personalities interact with a diverse audience, their inventive language forms become embedded in popular discourse. Scholars argue that the hybrid nature of influencer language bridges traditional linguistic structures with innovative expressions, thereby fostering a dynamic and evolving linguistic landscape (Obi, 2023). This study intends to investigate how morphological elements are modified and reinterpreted in the digital sphere, specifically through the lens of Instagram influencer language. It aims to provide a comprehensive understanding of the mechanisms behind these changes and their broader social implications, shedding light on a previously underexplored facet of Nigerian language evolution (Afolabi, 2025).
Statement of the problem
Although numerous studies have addressed digital communication, few have specifically focused on how Instagram influencer language drives morphological change in Nigeria. Existing literature tends to address overall language change without isolating the specific impact of influencer-created neologisms and word modifications (Nwankwo, 2023). This lack of focused inquiry results in an incomplete understanding of how morphological structures are reconfigured in online spaces. Furthermore, the rapid pace of digital content production challenges traditional linguistic analysis, leaving a gap in methodologies suited to examine these phenomena (Ene, 2024). The current research does not sufficiently address the comparative aspects of influencer language versus traditional language norms. Hence, this study seeks to fill these gaps by providing a detailed comparative analysis that informs both theoretical frameworks and practical applications in digital linguistics.
Objectives of the study
1. To investigate the morphological changes induced by Instagram influencer language in Nigeria.
2. To compare digital morphological innovations with traditional language forms.
3. To offer recommendations for future research and policy formulation in digital linguistics.
Research questions
1. In what ways does Instagram influencer language contribute to morphological change among Nigerian speakers?
2. What are the primary morphological innovations observed in influencer language?
3. How does digital language compare with traditional linguistic structures in Nigeria?
Significance of the study
This study is significant as it provides focused insight into the role of Instagram influencers in shaping morphological change in Nigerian language. By comparing digital language innovations with traditional forms, the research clarifies the impact of social media on linguistic evolution. The findings will enrich academic literature and guide language policy adjustments to address modern communication trends. Furthermore, the study encourages further investigation into the intersection of digital media and linguistic practices, thereby expanding the understanding of language change mechanisms. It offers valuable implications for educators, policymakers, and communication professionals (Umar, 2023; Ndukwe, 2024). This research expands theoretical knowledge and applications.
Scope and limitations of the study
The study is limited to examining Instagram influencer language and its effect on morphological change in Nigeria. It focuses exclusively on language modifications within the influencer sphere, excluding other digital platforms and offline influences. The investigation is confined to observable morphological innovations.
Definitions of terms
• Instagram Influencer Language: The distinctive language style and lexicon used by prominent Instagram personalities.
• Morphological Change: Alterations in the structure and form of words over time.
• Neologism: A newly coined word or expression that emerges within a language.
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