An Investigation of Semantic Networks in Nigerian Digital Marketing: A Case Study of Influencer Hashtags
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style:
- Recommended for :
- NGN 5000
Background of the Study
Digital marketing in Nigeria has rapidly evolved with the advent of social media influencers who use hashtags to craft and disseminate brand messages. Semantic networks—interconnected clusters of meanings—emerge as these influencers blend promotional content with everyday language (Olu, 2023). This study examines the semantic networks created by influencer hashtags in Nigerian digital marketing campaigns. By analyzing a corpus of hashtag usage across various influencer posts on platforms like Instagram and Twitter, the research seeks to uncover how semantic relationships form, evolve, and contribute to effective marketing strategies (Adeleke, 2024). Influencer hashtags often encapsulate cultural references, trending slang, and innovative metaphors that resonate with target audiences. The study will employ both qualitative content analysis and network analysis to trace these semantic connections and assess their impact on consumer engagement and brand perception (Chinwe, 2025).
Statement of the Problem
Despite the growing importance of digital marketing, there is limited research on the semantic networks underpinning influencer hashtag usage in Nigeria. Existing studies primarily focus on quantitative metrics like engagement rates rather than the qualitative aspects of meaning-making (Olu, 2023). This gap hinders our understanding of how semantic innovations contribute to effective marketing communication. Without systematic analysis, the mechanisms by which hashtags influence consumer behavior remain unclear. This study aims to address these shortcomings by investigating the semantic networks of influencer hashtags, thereby providing insights into their role in digital marketing strategies (Adeleke, 2024).
Objectives of the Study
- To document semantic relationships in influencer hashtag usage.
- To analyze the impact of these networks on digital marketing.
- To evaluate consumer engagement resulting from semantic innovations.
Research Questions
- What semantic patterns are evident in influencer hashtags?
- How do these patterns influence marketing effectiveness?
- What role do semantic networks play in shaping consumer perceptions?
Significance of the Study
This study is significant as it reveals the semantic dynamics of influencer hashtags in Nigerian digital marketing, offering insights into modern promotional strategies. The findings will benefit marketers, digital media analysts, and communication scholars by elucidating how language innovation drives consumer engagement (Olu, 2023; Chinwe, 2025).
Scope and Limitations of the Study
This study is limited to analyzing influencer hashtag usage in Nigerian digital marketing campaigns.
Definitions of Terms
- Semantic Networks: Systems of interrelated meanings within language.
- Digital Marketing: Promotion of products and services using digital platforms.
- Influencer Hashtags: Hashtags used by social media influencers to convey branded messages.
Related Project Materials
The effect of political godfatherism on candidate selection in Gombe Local Government Area, Gombe State
Background of the Study
Political godfatherism refers to the influence of powerful political figures or groups over the sel...
A HYBRID MODEL FOR PREDICTING MALARIA USING DATA MINING TECHNIQUES
ABSTRACT
Data mining is used in extracting rules to predict certain information in many areas of Information Technology, medical science,...
A Study on the Effect of Local Economic Policies on Community Development in Nigeria
Background of the Study
Local economic policies are designed to stimulate community development by foster...
An Investigation of Semantic Shifts in Nigerian Digital Communication: A Comparative Analysis of Instagram and Twitter
Background of the Study
Semantic shifts refer to changes in the meanings of words over time and are increasingly observed...
Implementation of Quantum Computing Techniques for Optimizing Power Grid Systems in Kaduna Polytechnic, Kaduna State
Background of the Study
The power grid system is one of the most critical infrastructures that must be optimized for the ef...
An Evaluation of Blockchain Technology Adoption in Real Estate Documentation in Kano State
Background of the Study
Blockchain technology, known for its role in enabling secure, decentralized digital transactions, has recently attra...
EXPLORING THE IMPACT OF NANOTECHNOLOGY EDUCATION IN VOCATIONAL TRAINING
ABSTRACT: Exploring the impact of nanotechnology education in vocational training is pivotal to understanding how emerging technologies shape...
The Impact of Social Media on Nigerian Language Standardization: A Case Study of Twitter Hashtags
Background of the Study
Language standardization in Nigeria has traditionally been influenced by formal education and prin...
Enhancing Student Learning with AI-Based Gamified Learning Platforms in Kaduna Polytechnic, Kaduna State
Background of the Study
Student engagement in learning is often a challenge for educational institutions, with traditional...
An evaluation of public expenditure’s role in promoting innovation in Nigeria’s manufacturing sector: A case study of Lagos State (2010–2020).
Background of the study:
Public expenditure, when effectively allocated, can serve as a catalyst for innov...
