A Study on the Effect of Language Ideologies on Nigerian Phonetics: A Case Study of Media Presenters in Lagos
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Background of the study
Language ideologies, which encompass beliefs and attitudes about language use, play a significant role in shaping phonetic practices. In Lagos, media presenters are influential in modeling speech patterns that can reinforce or challenge prevailing language norms. This study investigates the effect of language ideologies on Nigerian phonetics by focusing on media presenters in Lagos. The research examines how presenters’ pronunciation, intonation, and stress patterns are shaped by ideological stances toward standard and indigenous forms of language. It explores the interplay between media representation and linguistic identity, considering how language ideologies influence phonetic choices in broadcast news, talk shows, and entertainment programs (Nwankwo, 2023). By analyzing audio recordings and conducting interviews with media professionals, the study aims to uncover the extent to which language ideologies impact phonetic variability. Furthermore, it will assess the implications for audience perception and the potential for promoting linguistic diversity in public discourse (Ogunleye, 2024; Adetola, 2025).
Statement of the problem
Although media presenters in Lagos significantly influence public speech, there is scant research on how language ideologies shape their phonetic practices. The absence of systematic analysis hampers our understanding of the relationship between ideological beliefs and phonetic variability, potentially affecting audience perception and language standardization (Nwankwo, 2023).
Objectives of the study:
1. To document phonetic features of media presenters in Lagos.
2. To analyze the influence of language ideologies on these features.
3. To recommend strategies for promoting linguistic diversity.
Research questions:
1. How do language ideologies manifest in media phonetics?
2. What phonetic patterns are prevalent among Lagos media presenters?
3. How do these patterns affect audience perception?
Significance of the study
This study is significant as it elucidates the impact of language ideologies on Nigerian phonetics, offering insights for media practitioners and language policymakers. The findings will aid in developing practices that promote both standardization and diversity in public speech (Adetola, 2025).
Scope and limitations of the study:
The study is confined to media presenters in Lagos and does not extend to other regions or informal speech contexts.
Definitions of terms:
1. Language Ideologies: Beliefs and attitudes about language use.
2. Phonetics: The study of speech sounds and their production.
3. Media Presenters: Individuals who deliver news and entertainment on broadcast platforms.
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