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A Comparative Analysis of Pragmatic Adaptation in Nigerian Digital Communication: A Focus on Chat Room Interactions

  • Project Research
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  • NGN 5000

Background of the Study
Digital communication in Nigeria is marked by rapid innovation and adaptive language use, particularly in informal chat room interactions. This study explores how Nigerian users modify pragmatic strategies to navigate online environments. Pragmatic adaptation involves the alteration of language use to suit digital contexts, including the use of emojis, abbreviations, and novel discourse markers. In chat rooms, communicative efficiency and immediacy are paramount, leading to linguistic practices that diverge significantly from traditional face-to-face interactions (Balogun, 2023). Users often blend standard language with local idioms, resulting in a dynamic interplay between formality and informality. The research examines how these adaptations affect clarity, interpersonal rapport, and community building. The study also investigates whether digital platforms encourage the emergence of unique pragmatic conventions that reflect broader sociocultural trends in Nigeria (Olu, 2024). By analyzing chat logs and online interactions, the research aims to provide a comprehensive account of pragmatic adaptation in digital spaces, contributing to our understanding of language evolution in the internet age (Balogun, 2023).

Statement of the Problem
Despite the growing importance of digital communication, there is limited research on the pragmatic adaptations in Nigerian chat room interactions. While studies have addressed internet slang and online behavior, the specific pragmatic strategies that underpin effective digital discourse remain underexplored. This gap in research hampers our understanding of how users negotiate meaning and maintain social bonds online. Inadequate knowledge of these adaptations can lead to miscommunication and affect the quality of online interactions. This study seeks to fill this gap by systematically analyzing the pragmatic markers and adaptive strategies used in Nigerian chat rooms, thereby providing insights into the evolving nature of digital communication (Olu, 2024; Balogun, 2023).

Objectives of the Study

  1. To identify key pragmatic adaptations in Nigerian chat room interactions.

  2. To assess the impact of these adaptations on online communication efficiency.

  3. To recommend strategies for enhancing digital discourse.

Research Questions

  1. What pragmatic markers are prevalent in Nigerian chat room interactions?

  2. How do these adaptations facilitate effective communication?

  3. What challenges arise from pragmatic shifts in digital environments?

Significance of the Study
The study provides valuable insights into digital communication practices in Nigeria. By elucidating pragmatic adaptations in online interactions, it benefits digital media scholars, communication practitioners, and platform developers. The findings will inform strategies to improve clarity and community engagement in digital spaces (Balogun, 2023).

Scope and Limitations of the Study
The study is limited to pragmatic adaptation in Nigerian chat room interactions and does not extend to other digital platforms.

Definitions of Terms

  1. Pragmatic Adaptation: The modification of language use in response to contextual demands.

  2. Chat Room Interactions: Real-time online conversations among users.

  3. Digital Communication: The exchange of information through electronic platforms.


 





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