0704-883-0675     |      dataprojectng@gmail.com

THE IMPACT OF MARKETING LOGISTICS ON CORPORATE PROFITABILITY IN THE BREWERY INDUSTRY (A CASE STUDY OF NIGERIA BREWERY PLC ENUGU)

  • Project Research
  • 1-5 Chapters
  • Abstract : Available
  • Table of Content:
  • Reference Style: APA
  • Recommended for : Student Researchers
  • NGN 3000

ABSTRACT

The study as the impacts of marketing logistics on the corporate profitability in the industry    a ( case study of  NBPLC,ENUGU IC) was carried out with the following objectives:

          To determine if consumers are satisfied with the marketing logistics strategies adoptioned by Nigeria brewery plc Enugu.

        To offer solutions and suggestion on how to tackle and alleviate distribution problems identified.

       In order to achieve the   above objectives.  Three sets of questionnaire were prepared and administratered to the population ccomprising staff, distributors and customers of NB plc Enugu in addition, extensive literature review was conducted.

  The sample size for the study were determined using topmans formula.  Questionnaires collected were analyzed using frequencies and percentages, while the hypotheses were tested using chi-square and statistical tools.

          The analyzed data and tested hypotheses showed the following.

- That marketing logistics as being adopted by NB Plc Enugu charges customer patronage and impacts positively on the corporate profitability of the company.

- That marketing congestive is an indispensable tool for not only fighting competitive but also increased market share of the company.

Based on the fings the following recommendations were made

-   NB Plc Enugu should also maintain good and efficient service to its customers.

-  The case organization should continuously monitor the marketing environment so as to ensure continued relevance of it’s marketing cogitics system, in serving the market efficiently and effectively for improved corporate profitability  





Related Project Materials

Examining the structure of the KTH web

Abstract

This thesis studies the characteristics of the network structure extracted from the public KTH web. The network structure was ex...

Read more
FINANCIAL STATEMENT AS DETERMINANT OF PROFITABILITY IN BUSINESS ORGANISATION

ABSTRACT

This study examined the relationship between firm financial management techniques and profitability. Six variab...

Read more
INNOVATIONS IN VOCATIONAL EDUCATION FOR SMART AGRICULTURE SOLUTIONS

ABSTRACT: Innovations in vocational education for smart agriculture solutions are essential for preparing students to meet the evolving demand...

Read more
ASSESSMENT OF IMPACT OF DISCHARGED INDUSTRIAL EFFLUENTS ON PHYSICOCHEMICAL AND TRACE METAL POLLUTANTS OF ABA RIVER, ABA, NIGERIA

Statement of the Problem

The industrialization act of 1976 forced the doors open for the multiplication and establishment of small and me...

Read more
LANGUAGE USE IN CONFLICT SITUATIONS: A CASE STUDY OF THE JOS CRISES (1994-2010)

ABSTRACT

This work examines language use during the crises that erupted in Jos from 1994 to 2010. Generally speaking, language is at the...

Read more
IMPACT_OF_PORNOGRAPHY_FILMS_ON_NIGERIAN_YOUTHS

Background of the Study

This study “Impact of Pornographic Materials on Youths” aims at identifying the influence of pornogra...

Read more
THE INFLUENCE OF CONTINUOUS LEARNING ON ADMINISTRATIVE EFFECTIVENESS

THE INFLUENCE OF CONTINUOUS LEARNING ON ADMINISTRATIVE EFFECTIVENESS

Abstract: The obj...

Read more
DRUG ADDICTION AND ITS ACADEMIC IMPLICATION AMONG SECONDARY SCHOOL STUDENT

ABSTRACT

Drug and substance abuse threatens and tends to derail these noble strides by demotivating the students in lear...

Read more
ORGANIZATIONAL LEARNING AND EMPLOYEE PERFORMANCE OF SELECTED BREWERY FIRMS

ABSTRACT

This study was carried out to examine organizational learning and employee performance of sele...

Read more
THE INFLUENCE OF PROSTATE CANCER AWARENESS CAMPAIGNS ON THE KNOWLEDGE, ATTITUDE AND PRACTICES OF MEN

ABSTRACT
This study was designed to investigate the influence of prostate cancer awareness campaigns...

Read more
Share this page with your friends




whatsapp