THE MARKETING STRATEGY AND CONSUMER PURCHASE BEHAVIOR
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
The project has been undertaken with a view to study consumer behavior with reference to Guinness Nigeria PLC. This study is intended to help Guinness Nigeria PLC decide upon the steps to be taken care for marketing strategy so that the growth of the company keeps on improving.
Primary data have been used for analysis. However, secondary source have yielded preliminary information. I have used random sampling for our project survey. Care was taken that the respondents were as diversified as possible. A sample size of 120 respondents was taken from various places in Enugu metropolis.
Research conducted was descriptive in nature. Descriptive research helped us to develop the concept to clearly establish priorities, to divulge adequate information which helps us in decision making and thus essential for making the study a success. A structured questionnaire was used to obtain required information and to assess the customer satisfaction level, Consumer behavior and to find the ways through which the company can come up to the expectation of customer so that the optimum satisfaction level can be achieved.
Related Project Materials
THE IMPLICATION OF KIDNAPPING ON SOCIOECONOMIC DEVELOPMENT OF NIGERIA
ABSTRACT
This study examines the implication of kidnapping on socioeconomic development of Nigeria...
THE EFFECTIVENESS OF VALUE ADDED TAX ADMINISTRATION IN NIGERIA
Background to the study
Tax, the whole world over is a major source of revenue to the government. The m...
PROVISION FOR BAD DEBTS: A STRATEGY FOR ENHANCING BUSINESS GROWTH IN SMES
Abstract
This study presents a framework for understanding the importance of provision for bad debt as...
ETHICAL HACKING AND CYBER SECURITY IN NIGERIAN TELECOMMUNICATION INDUSTRY: ISSUES AND SOLUTIONS
EXCERPT FROM THE STUDY
According to Reuter’s media briefs from Cameroon [16], British prime minister, cyber-crime...
NURSES KNOWLEDGE AND AWARENESS ON THE USE OF ALTERNATIVE AND COMPLEMENTARY HEALING THERAPIES
EXCERPT FROM THE STUDY
The National Centre for Complementary and Alternative Medicine (NCCAM) (2018) de...
THE EFFECT OF VITAMIN C ON PHARMACOKINETIC PARAMETERS OF CHLOROQUINE IN HEALTHY HUMAN VOLUNTEERS
ABSTRACT
This study was undertaken to compare the effect of vitamin C on the pharmacokinetics of chloroquine using human volunteers. Qual...
SYNTHESIS AND ANTICONVULSANT STUDIES OF 3 ISOMERS OF 4-[(DIMETHYLPHENYL)AMINO]-4-OXOBUTENOIC ACID
ABSTRACT
Epilepsy is a disorder of public concern worldwide and has been widely treated via pharmacotherapy, which are faced with challen...
AN ASSESSMENT OF PERSONAL AND ENVIRONMENTAL HYGIENE IN THE TRANSMISSION OF COMMUNICABLE DISEASES
ABSTRACT
The primary objective of this study is to examine personal and environmental hygiene in the transmission of com...
THE ROLE OF BUSINESS ANALYTICS IN HUMAN RESOURCE MANAGEMENT
Abstract: THE ROLE OF BUSINESS ANALYTICS IN HUMAN RESOURCE MANAGEMENT
This study aims to explore...
maintenance management of tertiary institutions buildings
Statement of the Research Problem
Owolabi et al. (2014) observed that the major variables responsible for the inefficiency and ineffectiv...
