0704-883-0675     |      dataprojectng@gmail.com

THE IMPACT OF SALES PROMOTION ON CUSTOMERS PATRONAGE

  • Project Research
  • 1-5 Chapters
  • Abstract : Available
  • Table of Content: Available
  • Reference Style: APA
  • Recommended for : Student Researchers
  • NGN 3000

ABSTRACT

This research work titled “the impact of sales promotion on customers patronage (A survey of customers in Kaduna North local government).The objective of the study is identify the best promotional tools to use in carrying out sales promotion and drawing the  attention of the customer and the ignorance of sales promotion by the dealers. The objective of the study is to find out if customers respond positively to sales promotion and to find out if sales promotion activities influences the patronage of a company’s product the researcher used questionnaire for data collection for the study and sample size of 50 out of the total population of 100. the findings of the study revealed that sales promotion activities influences the patronage of a company’s product and the promotional tools to use for creating awareness is the combination of different techniques. Lastly the study recommends that sales promotion activities should be carried out using different techniques and there is need for proper understanding of sales promotion




FIND OTHER RELATED TOPICS


Related Project Materials

THE IMPACT OF EARLY CHILDHOOD EDUCATION ON UNDERSTANDING FOOD JUSTICE

ABSTRACT: This research investigates the impact of early childhood education on young children's understanding of food justice. Educating...

Read more
AN INVESTIGATION ON THE FUNCTIONS OF HEALTH EDUCATORS DURING PILGRIMAGES IN NIGERIA

Background to the study

The process through which people or groups learn to act in a way that is conducive to the develo...

Read more
THE EFFECT OF POOR LEARNING ENVIRONMENT ON THE ACADEMIC ACHIEVEMENT OF PRIMARY SCHOOL PUPILS IN UDI LOCAL GOVERNMENT AREA

Abstract

This research project is aimed at finding the effect of poor learning environment on the Academic achievement o...

Read more
Forwarding loop attacks and counter measures in content centric networks

ABSTRACT

Content Centric Networking (CCN) is a novel networking approach that aims at overcoming some of the limitations of the current I...

Read more
ADDRESSING INDUSTRY DEMAND FORECASTING IN VOCATIONAL CURRICULUM PLANNING

Abstract: Addressing industry demand forecasting in vocational curriculum planning is criti...

Read more
DEVELOPMENT OF INFANT HAND TUFTED THERMAL INSULATION WEARS IN KANO MUNICIPAL, NIGERIA

ABSTRACT

Hand tufting is the decorative techniques applied on the surface of textiles fabric, in the past, women in Kano Municipal embell...

Read more
THE IMPACT OF CANDIDATE EXPERIENCE ON RECRUITMENT SUCCESS

Abstract: THE IMPACT OF CANDIDATE EXPERIENCE ON RECRUITMENT SUCCESS

This study aims to investigate the impact of candidate experience on...

Read more
PHYSIOCHEMICAL PROPERTIES OF SACHET WATER IN ABA

ABSTRACT

In spite of the varying levels of contamination widely reported, sachet water is still well accepted. This...

Read more
AN EVALUATION OF GREEN HUMAN RESOURCES AND EMPLOYEES' BEHAVIOR IN THE HOTEL INDUSTRY

ABSTRACT

This study was carried out on the assessment of green human resources and employees' behav...

Read more
THE CHALLENGES OF ACCOUNTING FOR FINANCIAL INSTRUMENTS IN PUBLIC ACCOUNTING

THE CHALLENGES OF ACCOUNTING FOR FINANCIAL INSTRUMENTS IN PUBLIC ACCOUNTING

The study's objectives are to: 1) Identify the challenges...

Read more
Share this page with your friends




whatsapp