0704-883-0675     |      dataprojectng@gmail.com

THE IMPACT OF SALES PROMOTION ON CUSTOMERS PATRONAGE

  • Project Research
  • 1-5 Chapters
  • Abstract : Available
  • Table of Content: Available
  • Reference Style: APA
  • Recommended for : Student Researchers
  • NGN 3000

ABSTRACT

This research work titled “the impact of sales promotion on customers patronage (A survey of customers in Kaduna North local government).The objective of the study is identify the best promotional tools to use in carrying out sales promotion and drawing the  attention of the customer and the ignorance of sales promotion by the dealers. The objective of the study is to find out if customers respond positively to sales promotion and to find out if sales promotion activities influences the patronage of a company’s product the researcher used questionnaire for data collection for the study and sample size of 50 out of the total population of 100. the findings of the study revealed that sales promotion activities influences the patronage of a company’s product and the promotional tools to use for creating awareness is the combination of different techniques. Lastly the study recommends that sales promotion activities should be carried out using different techniques and there is need for proper understanding of sales promotion




FIND OTHER RELATED TOPICS


Related Project Materials

THE ROLE OF THE NIGERIAN STOCK EXCHANGE ON CAPITAL FORMATION (1980-2011)

ABSTRACT

This study was carried out to determine the effect of stock market on capital formation in Nigeria. The variables included in th...

Read more
A Critique of the Application of the Principles of Natural Justice in Disciplinary Action in Nigerian Universities

ABSTRACT

The requirement of the principles of natural justice in the Universities disciplinary action has received much attention from th...

Read more
AN EXAMINATION OF THE ATTITUDE OF THE NIGERIAN COURTS TO THE USE OF INTRINSIC AND EXTRINSIC AIDS IN THE INTERPRETATION OF STATUTES

Background to the Study

The doctrine of separation of power entails the divisions of power among the different organs of...

Read more
DRUG MANAGEMENT AND MICRONUTRIENT LEVELS IN ADULT PATIENTS WITH SICKLE CELL DISEASE IN AHMADU BELLO UNIVERSITY TEACHING HOSPITAL SHIKA, ZARIA

ABSTRACT

Sickle cell diseases (SCD) have numerous complications which vary widely among patients making drug treatment difficult. In addi...

Read more
NIGERIAN WORKERS ATTITUDE TO WORK AND ITS EFFECT ON PRODUCTIVITY

ABSTRACT

This study was carried out to examine Nigerian workers attitude to work and its effect on...

Read more
AN ASSESSMENT OF THE APPLICATION OF THE INTERNET BY STUDENTS OF TERTIARY INSTITUTIONS IN RESEARCH PROJECT WRITING

ABSTRACT

Technology is a very important and useful part of life, effective and appropriate use of it still needs to be i...

Read more
APPRAISAL OF THE EFFECT OF PROPERTY MANAGEMENT ON PROPERTY VALUE

ABSTRACT

The property industry in Nigeria has been confronted with pressure due to population growth and urbanization ch...

Read more
IMPLICATIONS OF LOCAL GOVERNMENT AUTONOMY ON RURAL DEVELOPMENT

ABSTRACT:- This work titled, “Implication of Local Government Autonomy on Rural Development in Ebonyi State” A st...

Read more
THE EFFECT OF REFUSED DISPOSAL ON HUMAN HEALTH IN NIGERIA ( A CASE STUDY OF BAYELSA STATE)

STATEMENT OF PROBLEM

The problem of ineffective and inadequate Waste management is a major problem to our society and th...

Read more
AN ASSESSMENT OF PRE-PRIMARY SCHOOL EDUCATION ON PRIMARY SCHOOL PUPILS’ PERFORMANCE

Background to the Study.

Early childhood education is largely a post-colonial development. The semblanc...

Read more
Share this page with your friends




whatsapp