THE INFLUENCE OF TELEVISION EDUCATIONAL AND ENTERTAINMENT PROGRAMMES ON VIEWERS
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- NGN 5000
ABSTRACT
This study was carried out on the influence of television educational and entertainment programmes on viewers using secondary school students in Uyo as case study. To achieve this, six(6) research questions were formulated. The survey design was adopted and the simple random sampling techniques were employed in this study. The population size comprise of students of the five(5) selected secondary schools in Uyo, Akwa Ibom State. In determining the sample size, the researcher conveniently selected 229 respondents while 215 were received and 210 were validated. Self-constructed and validated questionnaire was used for data collection. The collected and validated questionnaires were analyzed using frequency and percentage tables, as well as mean and standard deviation tables. The result of the findings reveals that the benefits of Tv programmes on children include; culture fever, social, civic, and cultural awareness, logical and analytical thinking, learn about technology and latest trends, and develop personality and fosters independent thinking. The findings also revealed that generally, people perceive that the programmes improves children’s learning habit, offers civic, and cultural awareness, keeps children engaged, educates children on social values etc. In regard to the findings, the study recommends and advocate’s for responsible entertainment in television programming. This is on both the side of the television entertainment programme developers and on the side of the broadcasters.s. People who drink alcohol cannot be hindered from drinking but the breweries have been asked as part of their social responsibility to emphasize in their adverts that people who drink should do it responsibly. Therefore, children cannot be hindered from watching these programmes, even though not all the programmes have negative contents, but the entertainment TV stations as part of their social responsibility must ensure that entertainment programmes with demoralising contents are not shown at prime time.
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