0704-883-0675     |      dataprojectng@gmail.com

THE ROLE OF ADVERTISEMENT IN NEWSPAPER PATRONAGE

  • Project Research
  • 1-5 Chapters
  • Abstract : Available
  • Table of Content: Available
  • Reference Style: APA
  • Recommended for : Student Researchers
  • NGN 3000

ABSTRACT

The project is titled “The Role of Advertisement in Newspaper Patronage: A case study of Nigerian Tribune Newspaper; a stable of African Newspapers of Nigeria (ANN) PLC Ibadan. The purpose of this research work is to find out the role of Advertisement in Newspaper patronage with a special focus on Tribune Newspaper. Survey method was adopted as research methodology with questionnaire as data collection instrument; Inhabitants of two local governments were randomly selected in Osun state. Boluwaduro and Boripe Local Governments respectively, 60 respondents were chosen as sample size. The review of existing literature revealed that no organization can survive in a competition driven without advertisement. The history and revolution of information technology have forced a lot of media organizations to rethink the way of attracting patronage and maintain existing ones. The analysis of data gathered shows that majority of the respondents believed that newspaper advertisement has helped in increasing the sales of newspaper especially for Nigeria Tribune Newspaper. The researcher concluded that advertisement by newspaper house is a sine-qua-non to purchase of Newspapers in Nigeria. It is recommended that NUJ and NPAN should ensure that media houses should uphold high standard of professional practice and adhere strictly to the ethics of the profession in lieu of the huge amount of money realized from Advertisers in the Newspapers




FIND OTHER RELATED TOPICS


Related Project Materials

EVALUATION OF MOLLUSCICIDAL ACTIVITIES OF CRUDE AND ALKALOIDAL FRACTION OF ANOGEISSUS LEIOCARPUS (AFRICAN BITCH) AND PSEUDOCEDRELA KOTSCHYI (DRY ZONE CEDAR) ON VECTOR OF SCHISTOSOMIASIS

ABSTRACT

Over the years, the use of plant-based molluscicides has received substantial consideration in the satisfaction for cost-effecti...

Read more
STUDY OF PHOTOCATALYTIC AND ADSORTIVE BEHAVIOUR OF PURE ZIRCONIUM OXIDE AND CARBON-SULPHUR CO-DOPED ZIRCONIUM OXIDE NANOCOMPOSITES FOR PURIFICATION OF DYE WASTEWATER

ABSTRACT

In this work, ZrO2 nanoparticles were synthesized by green method using Plumeria acuminata leaf extract via the variation of pH....

Read more
MICROFINANCE BANK AS A CATALYST FOR RURAL DEVELOPMENT

ABSTRACT

This study explores the immense role of the microfinance banks in the rural development in Nig...

Read more
DESIGN AND ANALYSIS OF GRID – CONNECTED PV RENEWABLE SOLAR ENERGY SYSTEM FOR IGBINEDION UNIVERSITY OKADA CROWN ESTATE OKADA

ABSTRACT

Renewable energy has given institutions and individuals the opportunity to generate and manage their own energy consumption with...

Read more
INFLUENCE OF EARLY CHILDHOOD EDUCATION ON CLIMATE CHANGE AWARENESS

ABSTRACT: This research explores the influence of early childhood education on climate change awareness among young children. Objectives inclu...

Read more
THE EFFECTS OF TWO TEACHING METHODS ON SECONDARY SCHOOL STUDENTS PERFORMANCE IN BIOLOGY (CASE STUDY OF EDUCATION ZONE ENUGU)

ABSTRACT

“The Effect Of Two Teaching Methods On Secondary School Students Performance In Biology In E...

Read more
AN EXAMINATION ON THE CAUSES AND SOLUTIONS OF TRUANCY AMONG SECONDARY SCHOOL STUDENTS

EXCERPT FROM THE STUDY

It has been observed that a number of students in institutions of learning are truant. They becom...

Read more
IMPACT OF PARTICIPATORY NON-FORMAL ENVIRONMENTAL EDUCATION PROGRAMME ON ADULT LEARNERS‟ ENVIRONMENTAL KNOWLEDGE, ATTITUDE AND PRACTICES IN OYO STATE, NIGERIA

ABSTRACT

Nigerian environment has been threatened as a result of human activities and natural disasters. This is worsened by the ignoranc...

Read more
INFLUENCE OF INFORMATION AND COMMUNICATION TECHNOLOGIES (ICTS) ON NEWS GATHERING

Abstract

This study “Influence of ICTs on news writing, a study of practicing journalists in Owerri municipal coun...

Read more
THE INFLUENCE OF FINANCIAL MANAGEMENT ON THE GROWTH OF SMALL AND MEDIUM SCALE INDUSTRIES

BACKGROUND OF STUDY

Small and Medium Industries (SMIs) have been widely acknowledged as the springboard...

Read more
Share this page with your friends




whatsapp