ABSTRACT
The project is titled “The Role of Advertisement in Newspaper Patronage: A case study of Nigerian Tribune Newspaper; a stable of African Newspapers of Nigeria (ANN) PLC Ibadan. The purpose of this research work is to find out the role of Advertisement in Newspaper patronage with a special focus on Tribune Newspaper. Survey method was adopted as research methodology with questionnaire as data collection instrument; Inhabitants of two local governments were randomly selected in Osun state. Boluwaduro and Boripe Local Governments respectively, 60 respondents were chosen as sample size. The review of existing literature revealed that no organization can survive in a competition driven without advertisement. The history and revolution of information technology have forced a lot of media organizations to rethink the way of attracting patronage and maintain existing ones. The analysis of data gathered shows that majority of the respondents believed that newspaper advertisement has helped in increasing the sales of newspaper especially for Nigeria Tribune Newspaper. The researcher concluded that advertisement by newspaper house is a sine-qua-non to purchase of Newspapers in Nigeria. It is recommended that NUJ and NPAN should ensure that media houses should uphold high standard of professional practice and adhere strictly to the ethics of the profession in lieu of the huge amount of money realized from Advertisers in the Newspapers
ABSTRACT
Over the years, the use of plant-based molluscicides has received substantial consideration in the satisfaction for cost-effecti...
ABSTRACT
In this work, ZrO2 nanoparticles were synthesized by green method using Plumeria acuminata leaf extract via the variation of pH....
ABSTRACT
This study explores the immense role of the microfinance banks in the rural development in Nig...
ABSTRACT
Renewable energy has given institutions and individuals the opportunity to generate and manage their own energy consumption with...
ABSTRACT: This research explores the influence of early childhood education on climate change awareness among young children. Objectives inclu...
ABSTRACT
“The Effect Of Two Teaching Methods On Secondary School Students Performance In Biology In E...
EXCERPT FROM THE STUDY
It has been observed that a number of students in institutions of learning are truant. They becom...
ABSTRACT
Nigerian environment has been threatened as a result of human activities and natural disasters. This is worsened by the ignoranc...
Abstract
This study “Influence of ICTs on news writing, a study of practicing journalists in Owerri municipal coun...
BACKGROUND OF STUDY
Small and Medium Industries (SMIs) have been widely acknowledged as the springboard...