MARKETING STRATEGIES AS A TECHNIQUE FOR PROFIT MAXIMIZATION IN MANUFACTURING ENTERPRISE
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
This research examined marketing strategies as techniques for profit maximization in a manufacturing enterprise (A survey of Guinness Nigeria Plc, Benin City). Many firms do not deem it fit to develop marketing strategies for manufacturing enterprise there by resulting in many products failures in the market. In view of this, the act of undertaking this research is to examine how marketing strategies are developed and to find out the factors militating against such strategies. In carrying this study, relevant literature and company journals, were consulted the instrument used for collecting data were the questionnaires and personal interview. The questionnaires were randomly administered to staff of Guinness Nigeria Plc Benin City. Three (3) hypotheses were formulated. These hypotheses were tested, chi-square and the findings revealed that the limiting adoption of marketing strategies contribution maximally to profit maximization objective of roll factory firms.
Related Project Materials
IMPACT OF DIGITAL LITERACY ON ADULT LEARNING OUTCOMES
Abstract: The impact of digital literacy on adult learning outcomes is crucial in the contemporary educational landscape where digital skills...
THE ROLE OF BUDGETING IN ACHIEVING FINANCIAL GOALS
THE ROLE OF BUDGETING IN ACHIEVING FINANCIAL GOALS
The objectives of this research are to: (1) analyze the role of budgeting in achieving...
CHURCH PLANTING IN NIGERIA: ISSUES AND PROSPECTS A STUDY OF REDEEMED CHRISTIAN CHURCH OF GOD (RCCG)
ABSTRACT
This study was conducted to examine the challenges and prospects of church planting in Nigeria. Church plan...
THOMAS AQUINAS’ NATURAL LAW THEORY: A STANDARD FOR HUMAN POSITIVE LAW
ABSTRACT
The law presents itself as body of meaning open to discovery, interpretation, application, criticism, developme...
THE EFFECT OF CORPORATE GOVERNANCE ON ORGANIZATION PERFORMANCE IN NIGERIA
ABSTRACT
The main aim of this study is to examine the effect of corporate governance on organizational...
ASSESSMENT OF LEAD POLLUTION AND ITS PHYTOREDUCTION IN SOIL AROUND BATTERY MANUFACTURING SITE IN NNEWI, ANAMBRA STATE
Statement of the Problem
Automotive battery manufacturing industry has been known to pollute the environment with Lead, a component of au...
IMPACT OF SPORT BETTING ON NIGERIAN YOUTHS (A CASE STUDY OF SELECTED YOUTHS IN WARRI)
ABSTRACT
This study was carried out on the impact of sport betting on Nigerian youths using selected youths in War...
EFFECTS OF MICROFINANCING ON MICRO AND SMALL ENTERPRISES (MSEs) IN SOUTHWEST NIGERIA
ABSTRACT
This research work investigated the effects of micro-financing on Micro and Small Enterprises (MSEs) in South-w...
Linguo-Literary Reflections of Feminism in the Works of Ifeoma Okoye
Abstract
The thesis is a feminist stylistic study which used the works of Ifeoma Okoye as a case study for a reassessment of the feminist...
STUDENTS ATTITUDE TOWARDS LABORATORY WORK AND ITS IMPACT ON ACADEMIC PERFORMANCE IN CHEMISTRY
ABSTRACT
The study deals with student attitude towards laboratory work and its impact on academic performance in che...
