MARKETING STRATEGIES AS A TECHNIQUE FOR PROFIT MAXIMIZATION IN MANUFACTURING ENTERPRISE
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- NGN 3000
ABSTRACT
This research examined marketing strategies as techniques for profit maximization in a manufacturing enterprise (A survey of Guinness Nigeria Plc, Benin City). Many firms do not deem it fit to develop marketing strategies for manufacturing enterprise there by resulting in many products failures in the market. In view of this, the act of undertaking this research is to examine how marketing strategies are developed and to find out the factors militating against such strategies. In carrying this study, relevant literature and company journals, were consulted the instrument used for collecting data were the questionnaires and personal interview. The questionnaires were randomly administered to staff of Guinness Nigeria Plc Benin City. Three (3) hypotheses were formulated. These hypotheses were tested, chi-square and the findings revealed that the limiting adoption of marketing strategies contribution maximally to profit maximization objective of roll factory firms.
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