MARKETING CONCEPT AND IT'S APPLICATION IN CUSTOMER SERVICES
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
The need for marketing in banking was not recognized because for a very long time, banking was a seller’s market while most customers had the impression that they were privileged to enjoy the services of a bank. In addition, bankers have traditionally been bank-oriented (or service oriented), and only in recent years have they become customer-oriented. Based on the literature, the study conducted to examine how the commercial banks understand and apply the marketing concept in their operations. It also attempted to uncover the differences in the application of the concept to service and products. The findings of this study through the administration of questionnaire and oral interviews of some staff and customers of United banks showed that the application of marketing concept is relevant in banking operations. The research further revealed that banking industry applied the marketing concept in the operations in terms of researching into customer needs, and consulting them in decision marking. In the light of the findings, a number of recommendations were made. That the banks should be aware that services are intangible and consumption and sales are the major determinants of the good delivery to bank services. The banking industry should establish a marketing department, that is good, adequate and efficient that will see to the satisfaction of customers needs. The major aim of marketing is “customer satisfaction”. Banks should try and utilize professional marketing graduates in top banking management post, apart from the marketing departments.
Related Project Materials
HUMAN RIGHTS ABUSES IN THE NIGERIAN PRISON SYSTEM: A CASE STUDY OF NIGER STATE PRISON
ABSTRACT
Prisoners in Nigeria are often perceived and categorized as “outcast”. The belief of many is that, once you are a pr...
COMMUNICATION AS INDISPENSABLE TOOL FOR EFFECTIVE ADMINISTRATION
Abstract
Every activity in an organization requires human beings to interact, exchange information and co-ordinate other...
THE PORTRAYAL OF VIOLENT CONTENT IN CARTOONS SHOWN ON SATELLITE TEVELSION: DSTV
ABSTRACT
The notion that art reflects reality is an ideology set upon works of art to influence the perception of the audience to decode...
ENVIRONMENTAL MANAGEMENT ACCOUNTING AND SUSTAINABLE BUSINESS PRACTICES
Abstract:
This research explores the role of environmental management accounting (EMA) in promoting sus...
MORAL JUSTIFICATION OF THE STATE INTERFERENCE WITH THE RIGHTS AND LIBERTIES OF THE CITIZENS
ABSTRACT
In the history of political philosophy there have been different views as to what relationship should exists be...
THE OBSTACLES AFFECTING THE SECONDARY EDUCATION STANDARD IN NIGERIA
ABSTRACT
This research work was carried out to investigate into the obstacles affecting the secondary education standard...
THE IMPACT OF BIG DATA ANALYTICS ON VOCATIONAL TRAINING EFFECTIVENESS
ABSTRACT: The impact of big data analytics on vocational training effectiveness is transformative, providing data-driven insights to enhance e...
HUMAN RESOURCE MANAGEMENT PRACTICES AND ITS EFFECTS ON THE CORPORATE PERFORMANCE OF GLAXOSMITHKLINE, OGUN STATE, NIGERIA
BACKGROUND OF THE STUDY
Organizations in today's world are continuously under pressure to enhance s...
A CRITICAL EXAMINATION OF HUMAN RESOURCES ACCOUNTING AS A TOOL FOR MEASUREMENT OF HUMAN CAPITAL
Abstract
This study critically examined human resources accounting as a tool for measurement of human capital in Access...
INFLUENCE OF SOCIAL MEDIA IN ADDRESSING FARMERS-HERDSMEN’S CONFLICT IN NIGERIA: A CASE STUDY OF ENUGU STATE
ABSTRACT
The study investigated the influence of social media in addressing farmers-herdsmen’s conflict in Nigeria...
