ABSTRACT
The researcher is determined to see and threw more high on the effectiveness of Marketing Planning and Control in a Manufacturing Organization with ANAMMCO in Enugu as a case study. For orderly presentation the researcher undertake a background study of the company which enable the researcher touch some major problems encountered by the company marketing planning and control. The researcher also undertook a study of the population size and area of study for collection of data about the population. The researcher used questionnaire to determine the attitude of customers and company personnel’s about. The administering of the questionnaire was done in such a way that not part of the customer was neglected. The sample size and sampling technique used by the researcher was dividing the questionnaire into customers and company personnel’s by using Bourley’s formular in determine them to make sure that a good representation of the entire element in the market was represented. The presentation and analysis of data for testing hypothesis was the chi – square method since data gotten appear low and incomprehensible percentage were used to make them clear. Finally, the researcher recommended to ANAMMCO that their effectiveness of their marketing planning and control must be improved more than it is to enable their plan be more effective.
BACKGROUND OF THE STUDY
The global economy has evolved from its traditional structure into one that is...
ABSTRACT
This research work followed an intellectual pattern that defends the credibility of science an...
ABSTRACT
Language and style are the basic modes of co...
Abstract: This research investigates the impact of global trends on vocational curriculum a...
ABSTRACT
The study examined the Evaluation of Availability, Organization and Utilization of Multimedia Resources for Teaching Social Stud...
Background of the study
Malaria is an acute...
ABSTRACT
This research work was designed to survey the role of transportation and communication to the economic developm...
Abstract: THE IMPACT OF ETHICAL POLICIES ON CORPORATE REPUTATION
This research aims to...
ABSTRACT
Ficus platyphylla (Fp) is a medicinal plant that is widely used in Northern part of Nigeria for the management of skin problems...
Background to the Study
Academic performance of pupils has been a significant source of contention amon...