ABSTRACT
This research work was carried out to examine the effectiveness of advertising in the marketing of consumers’ product using Nestle Food Nig Plc. The objective of this study is to know if advertising has any effect on consumer choice for the product of the firm and also examine if advertising has any influence on the business cycle. The data were collected from primary source through administration of questionnaires data collected were presented in tables and percentage. A sample size of 30 was adopted and questionnaires were administered only 30 were returned. The data collected were analyzed using the percentage method while the hypotheses formulated were tested using the chi-square method. The study reveals that profit maximization can only be achieved if advertising is encouraged in small scale business management. Based on my findings the study recommends amongst others that advertising should be given a great recognition especially with infant industry or company in order for them to survive in the market place. It is concluded that the market share will be boosted, if advertising is properly handled.
ABSTRACT
The main purpose of this study was to evaluate the implementation of Gifted Education Programme in Nigeria and draw implications...
ABSTRACT
Sanitation is an important foundation for health, economic development and well-being hence waste management (Bartram &Cairn...
THE IMPACT OF DIGITAL TRANSFORMATION ON OPERATIONAL EFFICIENCY
The objectives of this research are to: (1) analyze the effects of digital...
Abstract
This study investigates the impact of monetary policy on Banking sector performance in Nigeria. This is to ascertain the factors...
CHAPTER ONE
INTRODUCTION
1.1 Background of the study
Education is...
ABSTRACT
The major objective of this study is to examine the effect...
ABSTRACT
Nigeria like other micro economies heavily dependent on petroleum, and sometimes Agriculture had to explore alternatives to grow...
ABSTRACT
This research was carried out to investigate the Awareness and Use of Open Access Institutional Repositories by Academics in Fed...
ABSTRACT
Stools from primary School pupils in Asata Enugu were analysed for parasitic worms. The...
Terrorists have recourse to violence against the proprietors of the monopoly on the legitimate use of...