ABSTRACT
This research work was carried out to examine the effectiveness of advertising in the marketing of consumers’ product using Nestle Food Nig Plc. The objective of this study is to know if advertising has any effect on consumer choice for the product of the firm and also examine if advertising has any influence on the business cycle. The data were collected from primary source through administration of questionnaires data collected were presented in tables and percentage. A sample size of 30 was adopted and questionnaires were administered only 30 were returned. The data collected were analyzed using the percentage method while the hypotheses formulated were tested using the chi-square method. The study reveals that profit maximization can only be achieved if advertising is encouraged in small scale business management. Based on my findings the study recommends amongst others that advertising should be given a great recognition especially with infant industry or company in order for them to survive in the market place. It is concluded that the market share will be boosted, if advertising is properly handled.
ABSTRACT: This study investigates strategies for promoting resilience in vocational education programs, focusing on enhancing students' ab...
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This research examined the impact of inventory control on the profitability of manufacturing c...
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This study examined the effects of climate change adaptation strategies on food crop produ...
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This study was carried out on the nutritional disorder commonly found in Nigeria using Borne S...
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This study was carried out on the examine the attitude of business education students tow...
Background to the Study
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ABSTRACTS
This research is designed to examine language variation in relation to gender as a social fac...
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Abstract: THE ROLE OF THIRD-PARTY LOGISTICS PROVIDERS IN SUPPLY CHAIN OPERATIONS
This study aims to explore the role of third-party logis...