ABSTRACT
This research study is on the importance of salesmanship in the marketing of consumer goods. Salesmanship has been described as the act of persuading a prospective buyer to accept an organization’s product, service or idea. While the consumer market is described as constituting ultimate buyers of a product or service for their personal, non-business use.
The trend toward producer proliferation on in the market has culminated in keen competition to the extent that producers find it different to sell their produces. It is as a result of this difference that the researcher has attempted to emphasis on the importance of salesmanship in the marketing of those consumer products.
Remains of related literature focused on the meaning of selling and salesmanship, the consumer market and characteristic of consumer goods. Importance and function of the salesman as well as selling process. For reasons of in-depth analysis, description research approach have been employed in this study. A combination of personal interview, observation and questionnaires have been used as research instruments. The population standard include salesman of Unilever Nig. Plc and customer from the 5 strategic area Kaduna i.e. Ungwan Rimi, Kawo, Tudun Wada, Kakuri and Doki. The researcher uses the simple random as the sampling procedure for this research.
The statistical techniques used here is the simple percentage. The hypothesis formulated is as follows:
HI: Salesmanship contributes to marketing efficiency and productivity
HO: Salesmanship does not contribute to marketing efficiency and productivity.
The null hypothesis have therefore been rejected. The finding reveals that sales people actually influence the customer to buy, it was discovered that the company’s sales budget determines its level and that without the required selling skills, sales people cannot meet sales budgets.
Based on the findings, recommendations have been made to the sales people and producer should employ motivational strategy and effective advertisement for products. The salesman should maintain good public relations, they should be honest and avoid being rude and they should try to acquire more knowledge about the products they are selling. They should also have good language and should have a very effective dressing code.
Abstract
The corrosion inhibition of aluminium and mild steel in H2SO4 in the presence of Bromothymol blue, BTB, Dimethyl yellow, DMY, Me...
Background of study
Antibiotic resistance has recently emerged as a significant and alarming problem in the medical community. It is a re...
BACKGROUND OF THE STUDY
In the last decade, computer technology has taken a giant leap forward in helping student...
Background to the Study
Communication's role in fostering a feeling of belonging and social respons...
ABSTRACT
This research presents the development of a modified token-based congestion control scheme with adaptive forwarding mechanism (m...
ABSTARCT
The study aimed at examining the effects of biology instructional materials on the learning and teaching of bio...
ABSTRACT: Innovations in Virtual Reality Simulations for Vocational Training are revolutionizing the way students acquire practical skills. Th...
Background Of The Study
Today’s business environment produces change in the workplace more sudden...
The paper presents an economic analysis of vegetable production production in Ukwu...
EXCERPT FROM THE STUDY
Toby (2020) highlighted that it is extremely difficult to come to firm conclusions about the impa...