An Examination of Consumer Preferences for Local vs Imported Products: A Case Study of Supermarkets in Lagos
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style:
- Recommended for :
- NGN 5000
Background of the Study
Consumer preferences are a significant determinant of product demand and market trends. In Lagos, a metropolitan city with diverse demographics, supermarkets offer a mix of locally produced and imported goods. Factors such as price, quality, brand perception, and availability influence consumer choices (Chukwuma & Adebisi, 2023).
While local products often appeal to consumers seeking affordability and cultural relevance, imported goods are favored for perceived superior quality and prestige. This dynamic creates a competitive landscape that affects local industries and international trade patterns (Ibrahim & Nwoke, 2024). This study investigates consumer preferences in Lagos, exploring the reasons behind their choices and the implications for local and imported product markets.
Statement of the Problem
The competition between local and imported products in Lagos supermarkets has significant implications for local industries and trade policies. While local products struggle with issues such as inconsistent quality and limited variety, imported goods face challenges like higher prices and regulatory constraints. Understanding consumer preferences is essential to address these challenges and create a balanced market environment (Adeyemi & Okafor, 2023).
If consumer preferences continue to shift unfavorably toward imported goods, local industries may face declining demand, affecting economic growth and employment rates. This study seeks to address these issues by exploring the factors driving consumer choices.
Objectives of the Study
- To analyze consumer preferences for local and imported products in Lagos supermarkets.
- To identify the factors influencing consumer choices between local and imported products.
- To propose strategies for enhancing the competitiveness of local products in Lagos.
Research Questions
- What are the consumer preferences for local and imported products in Lagos supermarkets?
- What factors influence consumer choices between local and imported products in Lagos?
- What strategies can enhance the competitiveness of local products in Lagos?
Research Hypotheses
- Consumers in Lagos have distinct preferences for local and imported products.
- Factors such as price, quality, and brand perception significantly influence consumer choices in Lagos.
- Enhancing quality and branding can improve the competitiveness of local products in Lagos.
Scope and Limitations of the Study
The study focuses on consumer preferences in supermarkets across Lagos, examining the local versus imported product dynamic between 2023 and 2025. Limitations include potential biases in consumer survey responses and limited access to sales data from supermarkets.
Definitions of Terms
- Consumer Preferences: The individual choices and inclinations of consumers toward specific products or services.
- Local Products: Goods produced within Nigeria.
- Imported Products: Goods brought into Nigeria from other countries for sale.
Related Project Materials
A SOCIOLINGUISTIC ANALYSIS OF PROVERBS IN ADIMORA- EZEIGBO’ S TRAFFICKED
ABSTRACT
Language is learned, shared, and it is an arbitrary system of vocal symbols through which human b...
An Evaluation of Healthcare Waste Disposal Methods and Environmental Impact: A Study of Hospitals in Gombe State
Background of the Study
Healthcare waste disposal is a critical component of hospital management, with improper disposal posing significa...
An evaluation of the effectiveness of rural electrification programs by local governments in Wukari Local Government Area, Taraba State
Chapter One: Introduction
1.1 Background of the Study
Access to electricity is a critical det...
AN INVESTIGATION OF CUSTOMER RELATIONS PRACTICE AND PATRONAGE OF BANKS
Background of the Study
Communication is acknowledged all over the world as the most distinctive factor...
Assessing the Use of Digital Media for Promoting Child Rights in Baruten Local Government Area, Kwara State
Chapter One: Introduction
Application of Business Process Reengineering in Higher Institutions: A Case Study of the Registrar’s office, American University of Nigeria.
ABSTRACT
Of the major advancements in the Information Technology industry, the 90s saw the development of Business Process Reengineering...
THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON PROFITABILITY IN NIGERIA BANKING INDUSTRY
Background of the Study
Corporate Social Responsibility (CSR) as a concept entails the practice whereby...
An investigation into the effects of adult education on reducing divorce rates in Yola South Local Government Area, Adamawa State.
Background of the Study
Divorce rates in Yola South have seen a concerning increase over recent years, a trend that has significant socia...
THE EFFECTS OF REGULATORY CHANGES ON FUND ACCOUNTING PRACTICES
ABSTRACT
This research examines THE EFFECTS OF REGULATORY CHANGES ON FUND ACCOUNTING PRACTICES, with objectives includin...
Evaluating the Impact of Fiscal Policies on Business Performance in Nigeria
Background of the Study
Fiscal policies, encompassing taxation, public expenditure, and regulatory frameworks, directly in...
