APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON CUSTOMER SATISFACTION
- Project Research
- 1-5 Chapters
- Quantitative
- Chi-Square
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
This study was carried out to examine application of marketing concepts in banking industry and its effect on customer satisfaction in Bwari Local Government, Abuja. Specifically, the study examined area of the banking services. extent to which or applied in the banking sectors. effectiveness and efficiency of marketing concept application to banking industry. solving problem based on findings which will help to improve other marketing strategies implementation in Bwari Local Government, Abuja. The study employed the survey descriptive research design. A total of 30 responses were validated from the survey. From the responses obtained and analysed, the findings revealed that There are a lot a area the banks offer services to their clients. Banking services are offered to a large extent. Also, The marketing concept of banking sector is effective and efficient. Furthermore,The study recommend that A marketing department should be established in the banks to carry out marketing functions.and finally, The banks should computerize all their branches especially those in the urban areas where they have more customers, to handle the increased transactions in an accurate and timely manner.
Related Project Materials
ANALYSIS OF ELECTORAL MALPRACTICE AND DEMOCRATIC CONSOLIDATION IN NIGERIA: A STUDY OF FOURTH REPUBLIC
Background of the study
Elections have not only been a tool for judging the integrity and validi...
ADDRESSING CULTURAL DIVERSITY IN VOCATIONAL EDUCATION CLASSROOMS
Abstract: Addressing cultural diversity in vocational education classrooms is essential for...
DESIGN AND IMPLEMENTATION OF NETWORK INTRUSION DETECTION SYSTEM (NIDS)
ABSTRACT
The objective of this project is to develop a network intrusion detection system that incorporates a decoy syst...
SAFETY MANAGEMENT IN BUILDING CONSTRUCTION SITE
Background of the study
The construction industry in Nigeria has since being on a steady rise in r...
EXAMINATION OF RISK BEHAVIOR FROM HARD DRUGS (METHAMPHETAMINE "MKPURUMMIRI") AMONG THE YOUTHS. A CASE STUDY OF UMUNNEOCHI LGA
Background Of The Study
Substances misuse among youths has been investigated for a long time, with the aim of specifical...
PEACEKEEPING IN AFRICA: A CASE STUDY OF ECOMOG INTERVENTION IN LIBERIA
ABSTRACT
Peacekeeping operations have assumed a centre stage in the operation of Internati...
LEGAL APPRAISAL OF TAXATION OF SMALL AND MEDIUM BUSINESS ENTERPRISES IN NIGERIA
ABSTRACT
The tax regime of small and medium business enterprises was a snow ball of international agitation specially international monet...
COMPARATIVE STUDY OF THE PERFORMANCES OF GOVERNMENT OWNED AND PRIVATELY OWNED MEDIA ORGANIZATION
EXCERPT FROM THE STUDY
Ownership of the media house, its control and recruitment of its principal staff has formed the i...
AN APPRAISAL OF THE CONCEPT AND PRACTICE OF EXTRADITION UNDER INTERNATIONAL LAW
ABSTRACT
Customary international law and treaties have evolved over the centuries by the willing and active commitments of nations to sub...
FACTORS MILITATING AGAINST PROPER TEACHING AND LEARNING OF LITERATURE -IN - ENGLISH IN SENIOR SECONDARY SCHOOLS
Background Of The Study
Literature in English is an academic discipline today in schools and universiti...
