AN EXAMINATION OF TWITTER BAN ON DIGITAL MARKETING
- Project Research
- 1-5 Chapters
- Quantitative
- Simple Percentage
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
The main focus of this study is to examine the implication of twitter ban on digital marketing using GoTv Lagos State as case study. The study adopted a survey research design and with the aid of convenient sampling techniques, 80 participants who are staff of of GoTv walk-in centers in Lagos State was enrolled for the study. A well structured questionnaire was issued to the respondent of which a total of 77 responses were received and validated for the study.Data was analyzed using simple percentage as well as frequencies and table. Findings from the study revealed that the revenue, profitability of digital marketing and brand awareness of GoTv product in Nigeria has been affected by the recent twitter ban as the extent to which brand products were patronized through digital marketing on firm’s twitter handle has reduced. The study therefore recommends that GoTv company should devise other means to create awareness of their product to the public via other social media platforms and as well utilize social ad and SEO method. Moreso,The federal government of Nigeria should recognize that the ban on Twitter is affecting different spheres of the economy. They should adhere to the terms of and rules of ECOWAS and revoke the ban since the ban is a bridge of the fundamental rights of the citizens.
Related Project Materials
THE ROLE OF GUIDANCE AND COUNSELLING IN SUICIDE PREVENTION IN NIGERIA
ABSTRACT
The main focus of this study is to examine the the role of advice and counseling in the prevention of sui...
THE EFFECTS OF CLASSROOM MANAGEMENT AND CONTROL ON THE ACADEMIC PERFORMANCE OF SENIOR SECONDARY STUDENT
ABSTRACT
This study investigated the effects of classroom management and control on the academic performance of stud...
COMPARATIVE STUDY OF DRAFTING STYLES OF THE UNITED NATIONS (UN) AND EUROPEAN UNION (EU)
Background to the Study
The foundation or idea of comparative study in the legal profession could be traced to two Germa...
DESIGN AND IMPLEMENTATION OF PDF TO AUDIO SYSTEM
ABSTARCT
Text-to-speech and related read audio tools are being widely implemented in an attempt to...
THE CHALLENGES OF TAXATION OF TRUSTS AND ESTATES
Abstract: THE CHALLENGES OF TAXATION OF TRUSTS AND ESTATES
This study explores the challenges associated with the taxation of trusts and...
PSYCHOLOGY IMPACT OF LIVING WITH SICKLE CELL ANAEMIA
ABSTRACT
This study sought the psychology impact of living with sickle cell anaemia, a study of Babcock...
AN ASSESSMENTOF THE IMPACT OF COUNTER TERRORISM ON NON DEROGABLE RIGHTS UNDER INTERNATIONAL LAW
ABSTRACT
International Human Rights Law provides adequate safeguard and protection against Human Rights violation even in times of Public...
THE ROLE OF STRATEGIC RESOURCE MANAGEMENT IN ACHIEVING COMPETITIVE ADVANTAGE
Abstract:
The objectives of this research are to (1) explore how strategic resource management contributes...
GUERRILLA MARKETING FOR IMPROVING PERFORMANCE OF MARKETING OF HOTEL SERVICES IN NIGERIA
ABSTRACT
The concept of Guerrilla marketing subsumes a set of different innovative and creative approac...
THE IMPACT OF FISCAL POLICIES ON GOVERNMENTAL ACCOUNTING
THE IMPACT OF FISCAL POLICIES ON GOVERNMENTAL ACCOUNTING: This study aims to (i) evaluate the effects of fiscal policies on governmental accounting...
