AN EMPIRICAL INVESTIGATION OF COVID-19 ON PRODUCT SALES AND MARKETING
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- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
This study is carried out to examine an empirical investigation of Covid-19 effect on Products’ Sales and Marketing using Ogbongonogo Market Asaba, Delta State.The survey research design and . Convenience sampling was employed for the study. The researcher purposively selected one hundred and thirty-seven (137) traders in Ogbongonogo Market Asaba, Delta State. Data was presented and analyzed using frequency and tables. Findings from the study reveals that Covid-19 had a significant effect on consumer behavior and purchasing power of consumers thus the need for serious companies to change the product and sales marketing strategy. The study therefore recommend that there is need for retail marketers to come up with business models that are agile and responsive to market shocks. Hence within the focus of securing competitive advantage, companies may not only leverage the internet/digital marketing and emerging technologies in the products and services delivery to customers, but also in securing strategic engagement with customers which would boost the sales.
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