ABSTRACT
This study is carried out to examine an empirical investigation of Covid-19 effect on Products’ Sales and Marketing using Ogbongonogo Market Asaba, Delta State.The survey research design and . Convenience sampling was employed for the study. The researcher purposively selected one hundred and thirty-seven (137) traders in Ogbongonogo Market Asaba, Delta State. Data was presented and analyzed using frequency and tables. Findings from the study reveals that Covid-19 had a significant effect on consumer behavior and purchasing power of consumers thus the need for serious companies to change the product and sales marketing strategy. The study therefore recommend that there is need for retail marketers to come up with business models that are agile and responsive to market shocks. Hence within the focus of securing competitive advantage, companies may not only leverage the internet/digital marketing and emerging technologies in the products and services delivery to customers, but also in securing strategic engagement with customers which would boost the sales.
ABSTRACT
Malaria continues to be a major public health challenge especially in the African region despite the availability of anti malari...
ABSTRACT
Managers make decision in order to choose from alternative course of action at a dynamic rate. This is do...
ABSTRACT
The present study -was set to investigate the impact of advertising on the consumer buying decision. The st...
Background of the Study
Federal character principles or quota system of representation became an issue and as a part of...
ABSTRACT
This study assesses the impact of agricultural policies and development on economic growth in Nigeria. The data...
ABSTRACT
This research work was conducted to investigate the impact of the oil industry on the economic growth performance of Nigeria. In...
Abstract: The topic of this research is the impact of cultural diversity on adult education practices. This study aimed to explore how cultura...
STATEMENT OF THE PROBLEM
Internal control system may be insufficient based on some predicament. These may include lack of segregation and...
Abstract:
Today, the mechanized man is capable of defacing the Sun despite its hotness, was it close and within man&...
The paper presents an economic analysis of vegetable production production in Ukwu...