THE ROLE OF MASS MEDIA IN COMMUNITY DEVELOPMENT
- Project Research
- 1-5 Chapters
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- Abstract : Available
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- Recommended for : Student Researchers
- NGN 3000
Background of the study
Over the years, man has lived in the dark era; been of certain information, but today mass media has played a significant role in the development of our communities, a medium through which message travel from the source to the receiver.
Mass Media is designed as information and news such as newspapers, magazine, television that reach and influence large number of people. It is said that big minds discuss issues but small minds discuss persons.
The significance of communication for human mind cannot be over estimated. This is true because beyond the physical requirements of food and shelter, man needs to communicate with his/her fellow human beings.
There are specific roles which mass media play in the development of our communities which include, the transmission of social heritage, entertainment functions of the environment, correlation of part of the society, educating the masses and mobilization function, that is to say that without communication, no society can exist much less develop and survive.
For the existence as well as the organization of every society, communication is a fundamental and vital process. It could be seen from the forgoing functions that mass media provide information and education, personal identity, entertainment and most importantly, integration and social interaction, by giving insight into the circumstances of others as well as helping the development of social empathy.
The role of mass media in rural community has grown in context of communication changing with the proper use of communication media in shaping and channeling the minds of the rural communities in the use that help them, and it will go a long way in helping their condition. It is therefore important to investigate the role of mass media in community even down to local government level to make the rural communities developed.
This research will focus on youths in Obubra Local Government Area of Cross River State looking at the role of mass media in the development of Obubra communities. In this information age were communicated it has been taken as vital instrument for rural economic, social and political development. Even in most rural communities where media are complex are partially available, information is shared among the people who cannot read or write and get them to maintain a stable system of living.
This study intends to finds out the impact of mass media in communities in the context of development. It will also look at the extend of variables such as educational qualification, occupation and income differentials among youths in Obubra.
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