BACKGROUND OF THE STUDY
In the last few years, the social media phenomenon has become increasingly entertaining across the world. According to Alford, (2013), social media is a type of online media that expedites conversation as opposed to traditional media, which deliv...
Background to the Study
The most widely used substance among teenagers is alcohol. It's a common toxin that may affect practically any organ or system in the body if consumed in excess (Anderson, 2007). As a result of intoxication, alcohol intake involves a risk of...
Background of the Study
The Internet continues to evolve into a major news source. The internet is the worldwide system of interconnected computers which make use of telecommunication resources. It is defined by Ani (2010) as...
BACKGROUND OF THE STUDY
In the last few years, the social media phenomenon has become increasingly entertaining across the world. According to Bazley, (2016), social media is a type of online media that expedites conversation as opposed to traditional m...
Background of the Study
A century and half ago, communication between countries involved physical presence. Once, a reporter had to run as fast as possible back to the newsroom after interviewing and tried to beat the competition to print. Wit...
Background of the Study
The Internet continues to evolve into a major news source. The internet is the worldwide system of interconnected computers which make use of telecommunication resources. It is defined by Ani (2010) as...
EXCERPT FROM THE STUDY
Looking at social media from a more practical point of view, Sweetser and Lariscy (2008) define social media as a read write Web, where the online audience moves beyond p...
EXCERPT FROM THE STUDY
Several scholars have cited potential benefits of Internet marketing. Some of the benefits mentioned in their studies apply to enterprises of all sizes; however, some authors focused on highlighting the ways marketing online can benefit small busi...
EXCERPT FROM THE STUDY
Dominick (2019) explains that advertising is not only paid for in this era but word of mouth (viral advertising) is used to harness paid advertising. Advertising through traditional media relied on a model of interrupting and disrupting consumers&...
EXCERPT FROM THE STUDY
There are various traditional media forms through which the people of Nigeria were communicating with one another prior to the advent of the colonial press. Traditional media such as talking drum, folk music, folk tales, mobile theaters, festivals...
Background of the Study
Police Brutality or extreme utilization of power backed up by law is a social infringement involving the use of force by police officers against subjects of a country or specific regional area (Amnesty International, 2014). Utili...
Background to the Study
The Covid-19 pandemic, which had a severe global impact, spurred the need for mitigation strategies to control the pandemic. The Corona virus illness (SARS-CoV-2) is caused by the Severe Acute Respiratory Syndrome Corona Virus 2...
Background Of The Study
The mass media have always played significant roles across the globe as the general public typically relies on it to provide information regarding political issues, social issues, entertainment and news in pop culture. In advance...
Background to the study
According to history, before radio, television, and newspapers, information diffusion was limited and slow. Regardless, this is due to the socioeconomic structure of the society. Patronage remained economically driven and motivat...
BACKGROUND OF THE STUDY
Since the revolutionary rise of ICT or digitalization in the modern world, particularly in Africa, the usage of social media as communication channels has shown itself in political, economic, social, and business facets of human...
BACKGROUND TO THE STUDY
The Covid-19 pandemic, which had a catastrophic effect on a worldwide scale, prompted the necessity for pandemic control techniques that included mitigation strategies. The Severe Acute Respiratory Syndrome Corona Virus 2 (SARS-C...
Background of the study
Unquestionably, media is a potent and swift mode of communication. It has a significant effect on education, politics, culture, and social cohesion, as well as a large audience. The media function as vigilant watchdogs, highlight...
INTRODUCTION
The Internet has opened up a whole new world that organisations large and small are exploiting to expand their sphere of impact and support. The Internet helps even tiny or local groups in every area of life reach out to potential supporter...
ABSTRACT
This study was carried out on he effect of advertising on consumer's acceptability of new product using Hero Lager Beer as case study. To achieve this 3 research questions were formulated. The survey design was adopted and the simple random sampling t...
ABSTRACT
The study is a critical examination of the effect of traditional media and communication on rural development in Nigeria. Notwithstanding the various modern means of communication such as radio, internet, television, magazines etc. The rural means of...
MEDIA CHANNEL AND AUDIENCE RETENTION: A COMPARATIVE STUDY OF TRADITIONAL MEDIA (RADIO, TELEVISION, MAGAZINE, NEWSPAPER ETC) AND NEW MEDIA (FACEBOOK, 2GO, TWITTER, YAHOO MAIL AND ONLINE NEWS ETC
ABSTRACT...
ABSTRACT
Elections in Nigeria prior to 2011, were characterized by high level of propaganda, dissemination of fake and uncoordinated information, scarcity of airtime and space for citizen’s participation and other forms of traditional media fostered electoral prej...
ABSTRACT
The core objective of this research was to examine the influence of Social Media as an effective communication and feedback platform on the Practice of Public Relations using Global Communication Nigeria Limited as a case study. Basically, the...
1.1 Background of the study
For any country to quell mostly internal insurrection, aggression, and combat crime as well as maintain peace and protect lives and properties of the citizens, there is need for the establishment of the sec...
ABSTRACT
This project work reviews the concepts, measures, and strategies of two step flow of communication which is aimed at examining the impact of opinion-leaders in information dissemination in Nigeria with focus on Owo Township which was the case s...
Statement Of Research Problem
What really instigated the study on the emergence of transit television in Lagos was due to the challenges faced by small and medium scale enterprises in terms of creating general awareness of their product. In Lagos for in...
Statement of the Problem
With the growing age of the internet and increasing trend of people using the internet for shopping and searching, internet Advertising which in recent times have being utilized by all com...
ABSTRACT
The core objective of this research was to examine the influence of Social Media as an effective communication and feedback platform on the Practice of Public Relations using Global Communication Nigeria Limited as a case study. Basically, the use of social med...
ABSTRACT
The study is on the impact of radio for political participation in Uyo metropolis: Case of Nigeria 2011 general elections. This study has three major purposes: (1) determine the usefulness of radio-based political campaigns to vo...
ABSTRACT
The study is a critical examination of the role of mass media in Traditional media of communication as tools for effective rural development. Notwithstanding the various modern means of communication such as RADIO, INTERNET, TELEVISION, NEWSPAPERS, MAGAZINES, e...
BACKGROUND OF THE STUDY
Man has naturally expressed a desire to express himself in things concerning his general well-being and the development of the community in which he finds himself from the beginning of time. Although, as societies evolve, this innermost yearning...
Background of the study
Community mobilization plays a crucial role in the development process, particularly in rural and semi-urban areas where formal communication channels may be limited. Traditional forms of communication, such as the town crier, ha...
ABSTRACT
This study was carried out to environmental pollution and it's associated health risk among residents of ANGUWAN ROGO METROPOLITAN, JOS NORTH, of PLATEAU State. Specifically, the study examined the knowledge of environmental...
BACKGROUND OF THE STUDY
In the last few years, the social media phenomenon has become increasingly entertaining across the world. According to Alford, (2013), social media is a type of online media that expedites conversation as opposed to tradit...
CHAPTER ONE
INTRODUCTION
1.1 Background of the study
Citizen journalism, an increasingly prevalent phenomenon in t...
Background of the Study
The rapid advancement of digital technology and the widespread accessibility of the internet have brought about significant changes in the way news is produced, distributed, and consumed. One of the most profound developments in...
Chapter One: Introduction
1.1 Background of the Study
Protests have long been a critical avenue for citizens to express grievances, challenge governance failures, and demand accountability from their leaders. In Nigeria, the Endbadgovernance protest, which erupted in July 2024...
EXAMINATION OF THE ROLE OF SOCIAL MEDIA IN THE ENDBADGOVERNANCE PROTEST IN NIGERIA ( A CASE STUDY OF UNIVERSITY OF LAGOS STUDENTS)
Chapter One: Introduction
1.1 Background of the Study
Social media has become a pivotal tool for mobil...
THE ROLE OF SOCIAL MEDIA IN MOBILIZING PROTESTS IN THE CONTEMPORARY SOCIETY (A CASE STUDY OF ENDBADGOVERNANCE PROTEST)
Chapter One: Introduction
1.1 Background of the Study
Social media has dramatically reshaped the landscape of political activism and public mobiliza...
Background of the Study
The rapid evolution of digital technology, particularly the rise of social media platforms, has significantly transformed the landscape of political activism and social movements worldwide. In Nigeria, the use of...
Background to the Study
Protests have long been a vital mechanism for citizens to express dissent, demand reforms, and challenge governance structures. In recent years, two significant protests that have garnered international attention...
Background of the Study
The #EndBadGovernance protest is part of a larger wave of social activism in Nigeria, highlighting citizens' dissatisfaction with governance, corruption, and the failure of the government to deliver essential...
Background of the Study
The increasing role of digital platforms in political protests and governance issues has become a significant area of focus, especially in developing countries like Nigeria. Over the past decade, social media pla...
Background of the Study
The role of media in shaping public discourse, especially during national crises, cannot be understated. Media, encompassing traditional outlets like television, radio, and newspapers, as well as digital platforms like social med...
Background of the Study
The role of social media in shaping public opinion has increasingly gained recognition across the globe, particularly in the context of socio-political movements. Social media platforms such as Twitter, Facebook,...