1. A CRITICAL SURVEY OF ADVERTISING AS A DETERMINANT OF CUSTOMER PATRONAGE IN THE FAST FOOD INDUSTRY
BACKGROUND OF THE STUDY
Although it is widely assumed that advertising predates human history, as a promotional technique, it began with the establishment of trade. According to Samson (981), "in those early days, advertising was done in vari...
2. THE IMPACT OF ADVERTISING ON CUSTOMER PATRONAGE
BACKGROUND OF THE STUDY
Advertising is one of major ways in which sellers use in order to stimulate demand for goods and services; therefore, it is a communication function which likes customers with the producer. Kotler (1990:450) “Adv...
3. KNOWLEDGE, ATTITUDE AND ACCEPTANCE OF COVID-19 VACCINE IN IJAURO YINU WARD, ARDO-KOLA LOCAL GOVERNMENT
BACKGROUND TO THE STUDY
The Covid-19 pandemic, which had a catastrophic effect on a worldwide scale, prompted the necessity for pandemic control techniques that included mitigation strategies. The Severe Acute Respiratory Syndrome Corona Virus 2 (SARS-C...
4. THE EFFECT OF TRADITIONAL MEDIA AND COMMUNICATION ON RURAL DEVELOPMENT OF NIGERIA
ABSTRACT
The study is a critical examination of the effect of traditional media and communication on rural development in Nigeria. Notwithstanding the various modern means of communication such as radio, internet, television, magazines etc. The rural means of...
5. THE INFLUENCE OF ADVERTISEMENT ON CONSUMER BEHAVIOUR
BACKGROUND OF THE STUDY
All over the world people and companies utilize advertising to good advantages in the keen competition encounter in word regional and local markets, business men are aided by the sales producing force of advertising.
No...
6. TRADITIONAL MEDIA OF COMMUNICATION AS TOOLS FOR EFFECTIVE RURAL DEVELOPMENT
ABSTRACT
The study is a critical examination of the role of mass media in Traditional media of communication as tools for effective rural development. Notwithstanding the various modern means of communication such as RADIO, INTERNET, TELEVISION, NEWSPAPERS, MAGAZINES, e...
7. THE ROLE OF POLITICAL PARTIES IN POLITICAL MOBILIZATION: A CASE STUDY OF THE PEOPLE’S DEMOCRATIC PARTY (PDP) IN BIDA EMIRATE OF NIGER STATE, 2011-2015
Abstract
This study assessed the role as well as the strategies of political mobilization employed by the Peoples‟ Democratic Party (PDP) which accounted for its electoral victories in Bida Emirate in Niger state between 2011 and 2015. The study was carried out to generate requisite emp...
8. ROLE OF THE TRADITIONAL TOWN CRIER IN MOBILIZING THE COMMUNITY FOR DEVELOPMENT PROJECTS IN THEIR AREAS (A CASE STUDY OF KEFFI COMMUNITIES OF NASARAWA STATE)
Background of the study
Community mobilization plays a crucial role in the development process, particularly in rural and semi-urban areas where formal communication channels may be limited. Traditional forms of communication, such as the town crier, ha...
