1. AN ASSESSMENT OF THE IMPACT OF ADVERTISING ON RURAL DWELLERS' BUYING HABIT
Background to the Study
Historically, there has been a vacuum in information sharing between vendors and purchasers. This was due to large-scale manufacture of various product kinds by various companies. Advertising becomes unavoidable in order to...
2. THE EFFECT OF ADVERTISING ON THE SALES OF TOOTHPASTE (A CASE STUDY OF UNILEVER NIGERIA PLC BENIN BRANCH)
ABSTRACT
This study was carried out on the effect of advertising on the sales of toothpaste using Unilever Nigeria Plc Benin branch as case study. To achieve this, three significant research objectives were formulated. The survey design was adopted and the simple...
3. INFLUENCE OF ADVERTISING ON CONSUMER PURCHASING BEHAVIOR OF TOOTHPASTE BRANDS
ABSTRACT
A television commercial, ad or TV spot is a compact short-term visual used by advertising to convey their messages to an audience through the electronic medium known as television. There is a hugely popular advertising medium in India. The purpose of the prese...
4. THE IMPORTANCE OF BRANDING IN THE MARKETING OF UNILEVER PRODUCTS IN ENUGU STATE
ABSTRACT
This research work examined the importance of Branding in the marketing of Unilever products with special reference to Toiletries such as soap and toothpastes. The study made use of...
5. THE EVALUATION OF DISTRIBUTION CHANNEL OF PETROLEUM PRODUCTS (CASE STUDY MOBIL)
ABSTRACT
The present study -was set to investigate the impact of advertising on the consumer buying decision. The study was motivated on the premise that having incomplete information affects decision making process. It is therefore risky for buyers to make purchasi...
6. ASSESSING THE INFLUENCE OF TOOTHPASTE ADVERTISING ON CONSUMER BRAND PREFERENCE IN MAKURDI METROPOLIS
ABSTRACT
This study is aimed at assessing the influence of toothpaste advertising on consumer brand preference in Makurdi metropolis. The objectives of the study are to ascertain consumers’ awareness of advert on Closeup and Maclean toothpaste in Makurdi metropolis. To identify th...
