TOPICS

Background of the study

“Rural” means open land and tiny settlements in general, although "rural areas" are typically taken for granted or left undefined in policy-oriented and scientific literature, in a process of description that is sometimes la...

Background of the Study

In the competitive landscape of rural financial services, targeted marketing has emerged as a vital strategy to bridge the gap between financial institutions and underserved agricultural communities. Fortis Microfinance Bank has recognized that conventional marke...