Background to the Study
Language, in its sophisticated form, has served as a guiding tool or a convention structure for interacting or presenting recommendations and vocal expression of one's thinking. There are several methods to convey one's views and ideas, i...
Background of the Study
Sub-Saharan Africa has a long tradition of traditional medicine advertising. In the past, advertising was normally done orally, that is, by word of mouth. This was done by the practitioners themselves and or by clients and...
Background of the study
Media is undeniably a powerful and quick mode of communication. It has a tremendous impact on education, politics, culture, and social cohesion, in addition to appealing to a huge audience. The media serves as active watchdogs, p...
Background to the Study
Language is a set of signs and symbols used to pass messages across to people. Language, verbal and non-verbal, is a means of communication. In fact, the primary purpose of language is communication. Human beings express their thoughts, feelings and ideas through...
Background to the Study
Language is a fundamental element used by humans for the purpose of communication. There are highly technical usages of the word “language” reflecting the way the term has been figuratively applied to all forms of human endeavours, such as the languag...
ABSTRACT
Most previous studies on Chinua Achebe‟s novels have largely concentrated on thematic preoccupations, especially inter-cultural conflicts in Africa. Some of the works focus on ideology and meaning with emphasis on cultural nationalism. Nevertheless, they have not yet objectifie...
ABSTRACT
Poetic discourse has always been considered an important aspect of discursive practices that presents a scholarly approach to creative uses of language. Poetic discourse is considered to be comprehensively language-dependent; it relies mainly on the rhetorical and pragmatic con...
Background of the study
In recent years, there has been an uptick in demands for more regulation of social media platforms all across the world, especially in Europe. In this regard, how social media firms deal with "hate speech" on their plat...
Background Of The Study
Over the years, there have been a lot of concerns over the effectiveness of leadership in the various educational institutions in Ghana. In recent times, this has become more crucial than before as stakeholders of education have...
ABSTRACT
This study provides a comprehensive stylistic analysis of selected buying and selling dialogues in Malete Market, aiming to uncover the intricate interplay of linguistic, cultural, and social dynamics that characterize market interactions. The...
IDEOLOGY AND SEDUCTIVE RHETORIC IN THE DISCOURSE OF THE ENDBADGOVERNANCE PROTEST.
Chapter One: Introduction
1.1 Background of the Study
The EndBadGovernance protests in Nigeria, which gained momentum in 2024, not only represented a call for political and economic ref...
Background of the Study
Informal education has increasingly been recognized as a crucial complement to formal educational systems, particularly in enhancing students’ communication abilities. In Kontagora Local Government Area, Niger State, community workshops, peer...
Background of the study
Persuasive communication is a critical skill that enables individuals to articulate ideas effectively, influence opinions, and foster collaborative relationships. In Pankshin Local Government Area, Plateau State, the traditional classroom environme...
Background of the Study
Language is a powerful tool in shaping political discourse, particularly in regions such as Yenagoa, where cultural heritage and modern governance intersect. In Bayelsa State, the strategic use of language by political actors plays...
Background of the study
Intonation is a key prosodic feature that influences meaning and emotional expression in speech. In Igbo oratory traditions in Anambra, intonation not only conveys rhetorical power but also shapes phonological patterns through systematic pitch vari...
Background of the study
Indigenous storytelling is a revered cultural practice among the Igbo, rich in metaphor and symbolic language. This study assesses how traditional storytelling influences morphological structures in Igbo. Storytellers often employ creative word-for...
Background of the study
Traditional oratory in Yoruba is a rich cultural art form that relies heavily on sophisticated linguistic devices, including affixation, to convey meaning and evoke emotional responses. This study examines the affixation patterns employed by tradit...
Background of the study
Igbo proverbs are a rich repository of cultural wisdom and linguistic creativity. Compound morphology—forming new expressions by combining words—is a salient feature of these proverbs. In urban Enugu, Igbo proverbs continue to play a vi...
Background of the study
Clause embedding—the inclusion of subordinate clauses within main clauses—is a key feature of complex sentence construction. In Hausa, particularly in formal settings in Kano, clause embedding plays an important role in conveying detail...
Background of the Study
Efik political speeches in Calabar are a critical arena for the exercise of power, persuasion, and cultural articulation. Discourse markers, as linguistic devices that structure conversation, play an essential role in these speeches by signaling tr...
Background of the Study
Persuasive discourse techniques in advertising have evolved into a critical area of study as they encapsulate the dynamic interplay between language and consumer behavior. In Enugu, Igbo advertising leverages indigenous linguistic and cultural nuan...
Background of the Study
Social identity is a fundamental component that influences discourse patterns, particularly in politically charged environments. In Onitsha, Igbo political commentary is deeply imbued with markers of social identity that shape how arguments are con...
Background of the Study
Rhetorical coherence is essential for effective public communication, particularly in political contexts where clarity and persuasion are paramount. In Maiduguri, Hausa public speeches are renowned for their structured argumentation and strategic u...
Background of the Study
Digital rhetoric, characterized by the strategic use of language and visual elements in online communication, has dramatically reshaped discourse on Nigerian social media platforms. With the proliferation of digital technologies, users now engage i...
Background of the Study
Campaign speeches in Nigeria serve as pivotal platforms for political persuasion, and in Abeokuta, Yoruba campaign speeches exemplify the intricate use of rhetorical strategies to mobilize support and shape public opinion. These speeches are charac...
Background of the Study
Speaker gender is an influential factor in shaping discourse styles, particularly within the politically charged environment of Yoruba political debates in Ibadan. Gendered communication patterns often emerge in debates, reflecting broader social r...
Background of the Study
Yoruba digital advertising in Lagos has emerged as a dynamic field where traditional cultural expressions meet modern marketing strategies. Persuasive rhetoric in this digital arena employs a blend of visual imagery, language, and cultural symbolis...
Background of the Study
Igbo public addresses in Onitsha serve as critical platforms for political, social, and cultural communication, employing a range of rhetorical strategies to engage diverse audiences. These addresses are characterized by a fusion of traditional ora...
Background of the Study
Yoruba political discourse in Abeokuta has undergone significant transformation, reflecting shifts in societal values, media influence, and political dynamics. Rhetorical styles in this context encompass traditional oratory, contemporary speechwrit...
Background of the Study
Speech genre variation refers to the differences in language use that occur across distinct social events and contexts. In Kano, traditional event speakers—such as emcees at weddings, religious sermons, and community ceremonies—employ v...
Background of the Study
Computational discourse analysis has emerged as an invaluable tool for examining political communication by enabling systematic analysis of language use and rhetorical strategies. In Nigeria, political discourse is marked by diverse linguistic styles, strategic m...
Background of the Study
Computational discourse analysis has emerged as an invaluable tool for examining political communication by enabling systematic analysis of language use and rhetorical strategies. In Nigeria, political discourse is marked by diverse linguistic styles, strategic m...
Background of the study
Media, particularly advertising, has a profound influence on language use by introducing new communicative strategies that aim to capture consumer attention. In Nigerian Pidgin, advertisers often manipulate syntactic structures to create catchy, mem...
Background of the study
Embedded clauses in Yoruba serve as an essential mechanism for adding depth and detail to communication. Among educated elites in Ibadan, the strategic use of embedded clauses reflects both linguistic proficiency and cultural sophistication. This st...
Background of the study
Nigerian parliamentary debates provide a rich context for examining the interplay between language and politics. This study appraises the sentence structures employed by Igbo politicians during debates, focusing on how syntactic choices reflect pers...
Background of the study
News broadcasts in Nigeria are a crucial medium for disseminating information, and their language use is influenced by the country's rich linguistic diversity. This study assesses how indigenous languages shape the syntactic structures of Nigeri...
Background of the study
Traditional orators in Kano have long relied on nuanced syntactic strategies to signal focus in their discourses, thereby enhancing the rhetorical impact of their performances. In Hausa language, focus realization is achieved through a variety of sy...
Background of the study
Metaphor usage is a powerful rhetorical device that enriches language and facilitates abstract thinking. In Nigerian English, particularly among professionals in Abuja, metaphors are employed to convey complex ideas, establish identity, and persuade...
Background of the Study
Rhetorical strategies are essential in crafting persuasive discourse, particularly in political speeches where language is used to influence public opinion and mobilize support. In Igbo political speeches delivered in Enugu, speakers often employ various rhetoric...
Background of the Study
Discourse strategies in ceremonial contexts such as wedding speeches are critical for conveying cultural values and social relationships. In Igbo wedding speeches in Onitsha, speakers employ a range of linguistic and rhetorical techniques—such as praise, st...
Background of the Study
Genre conventions in literature define the structural and stylistic norms that govern text production and interpretation. Nigerian Pidgin literature, characterized by its dynamic and hybrid nature, often adheres to distinct genre conventions that influence discou...
Background of the Study
Rhetorical devices are pivotal in enhancing the expressive power of language, and in Efik, proverbs serve as a repository of cultural wisdom articulated through rich rhetorical constructions. Efik proverbs, widely used in Calabar, incorporate devices such as meta...
Background of the Study
Media discourse plays a pivotal role in shaping public opinion by framing news content in ways that influence audience perceptions. Nigerian English news broadcasts, widely consumed across the nation, utilize specific linguistic and rhetorical strategies to const...
Background of the Study
Academic lectures are an important medium for disseminating knowledge and shaping discourse within educational institutions. In Igbo academic lectures in Enugu, genre-specific features—such as specialized vocabulary, structured argumentation, and formal dis...
Background of the Study
Narrative strategies are vital in political discourse as they help shape public perception and mobilize support. In Kano, community leaders use Hausa political discourse to communicate policies, address communal issues, and inspire collective action. These narrat...
Background of the Study
Rhetorical questions are a persuasive device used to engage audiences and emphasize points without expecting an answer. In Yoruba political debates in Ibadan, rhetorical questions serve as a strategic tool to challenge opponents and reinforce the speaker’s...
Background of the Study
The role of language in political discourse has increasingly become a focal point in contemporary research, especially within multilingual societies such as Nigeria. Yoruba phonetics, characterized by its distinct intonation, stress patterns, and r...
Background of the Study
Language is inherently dynamic, and political rhetoric is a field where semantic shifts can have profound implications. In Nigeria, election manifestos serve as a vital medium for political messaging, and recent years have witnessed significant sem...