1. RETAILERS CULTURE AND ATTITUDINAL BARRIERS TOWARDS THE USE OF ENAIRA
BACKGROUND OF THE STUDY
Globalization and digitization have revolutionized how businesses operate and competes in the marketplace in the 21st century. Information and communication technology (ICT) is the lifeblood of this change (Onyeaghala & Anele, 2017). Thus, in...
2. IMPACT OF E-PAYMENT ON ONLINE SHOPPING BEHAVIOUR
Background Of The Study
The 21st century has witnessed a great exodus from the traditional business model (Brick) to Electronic business (Click).This paradigm shift can be associated with the corresponding increase in the knowledge of information t...
3. AN INVESTIGATION OF THE EFFECTIVENESS OF POS AND AVAILABILITY OF FUND DURING THE COVID-19 LOCKDOWN IN NIGERIA
BACKGROUND OF THE STUDY
Coronaviruses are a kind of virus that infects both animals and humans. They are members of the Coronaviridae family. Human corona viruses can cause moderate sickness, similar to a common cold, or severe illness (such as MERS - M...
4. ECONOMIC ANALYSIS OF FOOD SAFETY AMONG PORK MARKETERS
BACKGROUND OF THE STUDY
Pig is one of the domestic animals found in Nigeria and most parts of West Africa. Pigs are reared for the production of meat called pork and fat called lard. The pig produces litters twice a year. One litter or...
5. RETAILERS CULTURE AND ATTITUDINAL BARRIERS TOWARDS THE USE OF ENAIRA
BACKGROUND OF THE STUDY
Globalization and digitization have revolutionized how businesses operate and competes in the marketplace in the 21st century. Information and communication technology (ICT) is the lifeblood of this change (Onyeaghala & Anele...
6. THE IMPACT OF E-NAIRA ON POS BUSINESS IN NIGERIA
Background of the study
In recent years, rapid technical advancement and new business models have led in a slew of novel retail payment options. These advancements are raising the possibility of significant changes in the re...
7. ECONOMIC ANALYSIS OF FOOD SAFETY AMONG PORK MARKETERS
Pig is one of the domestic animals found in Nigeria and most parts of West Africa. Pigs are reared for the production of meat called pork and fat called lard. The pig produces litters twice a year. One litter or one birth give between eight (8) and sixteen (16) piglets. Th...
8. THE IMPACT OF ADVERTISING AND PROMOTIONAL STRATEGIES ON ORGANIZATION
BACKGROUND OF THE STUDY
Advertising consist of all the activities in presenting to a group. A non personnel, oral or visual, openly sponsored message regarding the products, services or ideas this messages are spread through one or more media and is pai...
9. THE IMPACT OF ADVERTISING AND PROMOTIONAL STRATEGIES ON ORGANIZATION
Background of the Study
Advertising consist of all the activities in presenting to a group. A non personnel, oral or visual, openly sponsored message regarding the products, services or ideas this messages are spread through one or more media and is pai...
10. A SURVEY ON THE CHALLENGES FACING HANDICRAFT BUSINESSES IN IMPLEMENTING PROMOTION STRATEGIES FOR THEIR PRODUCT
BACKGROUND OF THE STUDY
Marketing and promotion is a strategic tool for the business development and it helps in the proper growth and endurance of micro, small and medium enterprise. It plays a crucial role for the success of any enterprise and the lar...
11. CHALLENGES AND PROSPECTS OF POS BUSINESSES IN NIGERIA
BACKGROUND OF THE STUDY
With the increasing use of advanced electronic technologies for e-funds worldwide, the introduction of POS into the Nigeria economy has facilitated the ease of doing business without necessarily going about with huge cash in wall...
12. CONSTRAINTS TO THE DISTRIBUTION OF AGRICULTURAL PRODUCTS BY LOCAL PRODUCERS IN TARABA STATE
EXCERPT FROM THE STUDY
Problems in agricultural marketing include large number of middlemen who intervene between producers and consumers and cause the producers’ share of profit to reduce (John, Oral, Parr & Richard, 2010).Anothe...
13. COSTS AND RETURNS OF SMALL SCALE HONEY BEE PRODUCTION
ABSTRACT
The study analysed costs and returns of small scale honey bee production in Ohaozara Local Government Area of Ebonyi State, Nigeria. A multi-stage random sampling technique was used in selecting a total of 40 respondents for the study. Primary data used for the...
14. IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD NIGERIA PLC
INTRODUCTION
One element that has undergone tremendous change in the past decade is branding and packaging according to Rahim, liberalization by allowing for easy imports of printing technology. Made a vast difference to packaging and branding Simpli...
15. DESIGN AND IMPLEMENTATION OF E-COMMERCE WEB PORTAL
INSIGHT TO ONLINE MARKETPLACE
Online Market, commonly known as e-commerce or eCommerce, or e-business consists of the buying and selling of products or services over electronic systems such as the Internet and other computer...
16. DETERMINANTS OF BANK CUSTOMERS' PATRONAGE OF POINT OF SALE (POS) SERVICES IN EKWULOBIA, ANAMBRA STATE
BACKGROUND OF THE STUDY
On the convergence curve of information and communication technology, the world's financial institutions and telecommunication firms are about to enter a new cycle. A novel and potential application of the e-payment system fo...
17. THE EFFECT OF ADVERTISING ON CONSUMER'S ACCEPTABILITY OF NEW PRODUCT
ABSTRACT
This study was carried out on he effect of advertising on consumer's acceptability of new product using Hero Lager Beer as case study. To achieve this 3 research questions were formulated. The survey design was adopted and the simple random sampling t...
18. THE EFFECT OF SALES PROMOTION ON PRODUCT PERFORMANCE AND MARKET SHARE OF THE ORGANISATION
ABSTRACT
This study was carried out on the effect of sales promotion on product performance and market share of an organization using Nestle Food Nigeria Plc as case study. To carry out the study, 3 research questions were posed. The study adopted a descriptive survey d...
19. THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF BENDEL SUPERMARKET, AUCHI)
Abstract
This research work titled the role of retailers in the distribution of consumer goods is to determine the crucial function of retailers. Also to determine the possibility of eliminating functions. Several research methods were used in gathering...
20. THE IMPACT OF ONLINE VALUE ADDED TAX ON E-COMMERCE IN NIGERIA
ABSTRACT
This study was carried out to examine the impact of online Value Added Tax on e-commerce in Nigeria. Specifically, the study examined if online Value Added Tax has any impact on e-commerce in Nigeria. The study employed the survey descripti...
21. INFLUENCE OF INFORMATION SOURCES ON FARMERS KNOWLEDGE AND USAGE OF POULTRY DRUGS IN EDO AND DELTA STATES, NIGERIA.
ABSTRACT
A nation’s capacity for industrialization and employment depends on her improvement in level of production enhanced by available information. This is necessary for promoting entrepreneurship in agricultural transformation agenda for food...
22. SMALL-SCALE HONEYBEE PRODUCTION IN OHAOZARA, EBONYI STATE: COSTS AND RETURNS
ABSTRACT
The study analysed Small-scale honeybee production in OHAOZARA, EBONYI State, Nigeria: costs and returns. A multi-stage random sampling technique was used in selecting a total of 40 respondents for the study. Primary data used for the study were collect...
23. THE EFFECT OF INTERNET VALUE ADDED TAX ON E-COMMERCE IN NIGERIA
ABSTRACT
This study was carried out to examine the EFFECT of online Value Added Tax on e-commerce in Nigeria. Specifically, the study examined if online Value Added Tax has any EFFECT
24. ECONOMICS OF FARM-GATE RICE MARKETING IN ENUGU STATE, NIGERIA
ABSTRACT
Rice has become a staple food, just like yam, garri and beans. As a result, the marketing of rice has become very important due to increasing demand of the product. The study examined the economics of farm-gate rice marketing in Enugu State, Nig...
25. ROLE OF E- COMMERCE IN IMPROVING CUSTOMERS SATISFACTION
BACKGROUND OF THE STUDY
The use of e-commerce websites can lead to accepting and satisfying intentions and then influence customer satisfaction behavior towards an e-commerce websiteCustomer satisfaction is how satisfied a customer is with the supplied product/service....
26. THE ROLE OF MIDDLEMEN IN CHANNELS OF DISTRIBUTION
ABSTRACT
This project work is titled “THE ROLE OF MIDDLEMEN IN CHANNELS OF DISTRIBUTION” A case study of Nigerian Brewery, Enugu.
An important element in the marketing made of any firm is the system of marketing channels through which product...
27. THE EFFECTS OF PHYSICAL DISTRIBUTION ON SALES OF CONSUMABLE GOODS
ABSTRACT
The study investigated the effects of physical distribution on sales of consumable goods in Lagos State, using UAC Nigeria Plc as the case study. Previous studies commonly focused on the activities of physical distribution ser...
28. DESIGN AND IMPLEMENTATION OF A COMPUTERIZED PRODUCT DISTRIBUTION MONITORY SYSTEM (NIGERIA BREWERIES 9TH MILE CORNER ENUGU STATE)
BACKGROUND OF THE STUDY
Distribution as often said is a system by which products are transferred from the production area to the final consumer through different channels like wholesalers, retailers etc. distribution started when the idea of producing g...
29. THE IMPACT OF TRANSPORTATION COST ON CONSUMERS RETAIL GOODS PRICES (A CASE STUDY OF GARRIKI MARKET, ENUGU SOUTH LOCAL GOVERNMENT ENUGU STATE)
ABSTRACT
The impact of transportation cost on consumers retails goods prices (A case study of Gariki Market, Enugu South Local Government Area Enugu State). The study was carried out to the wholesales and retails.
Data was collected using questionnaire t...
30. design and implementation of drug verification system using gsm
ABSTRACT
Establishing the authenticity of a product’s origin is a problem facing brand owners, merchants and consumers of products of all rang. Counterfeit, or “knock-off”, merchandise misleads...
31. THE EFFECT OF EXCHANGE RATE FLUCTUATION ON IMPORTED GOODS IN NIGERIA (A CASE STUDY OF TOYOTA NIGERIA LIMITED, LAGOS)
ABSTRACT
The major aim of this research work is to know the effects of exchange rate fluctuation on imported goods in Nigeria. It is also aimed at ascertaining the level of relationship between the depreciation value of Naira and the pricing of imported goods in Nigeria...
32. DESIGN AND IMPLEMENTATION OF AN ONLINE VIRTUAL MARKETPLACE (A CASE STUDY OF OGBETE MAIN MARKET, ENUGU)
INTRODUCTION
Online Market, commonly known as e-commerce or eCommerce, or e-business consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks. The amount of trad...
33. EXTENT OF UTILIZATION OF INTEGRATED MARKETING COMMUNICATION STRATEGIES BY MANUFACTURING COMPANIES IN ANAMBRA STATE
Background to the Study
Manufacturing companies are the main instrument for rapid growth, structural change and economic sufficiency of the Nigeria nation where they increase the avenue for employment, helps boost agriculture, and increase foreign exchange earnings of the nation. Glob...
34. EFFECT OF DISTRIBUTION STRATEGIES ON CONSUMER BUYING BEHAVIOUR
Background of the Study
Distribution of products usually involves some form of verti...
35. THE IMPACT OF E-COMMERCE ON TRADITIONAL SALES CHANNELS
THE IMPACT OF E-COMMERCE ON TRADITIONAL SALES CHANNELS
This research assesses the impact of e-commerce on traditional sales channels. Objectives are: (1) to evaluate the shift in sales from traditional to online channels, (2) to analyze...
36. THE EFFECT OF HIGH COST OF TRANSPORTATION ON NIGERIA ECONOMY AND ITS EFFECT ON CONSUMER GOODS
BACKGROUND OF THE STUDY
Transportation is very important in a developing country like Nigeria. It is the major root of economic development of every nation. Transportation is an integral part of distribution. This ...
37. EXAMINING THE IMPACT OF THE ENDBADGOVERNANCE PROTEST ON RETAIL BUSINESS IN NIGERIA
EXAMINING THE IMPACT OF THE ENDBADGOVERNANCE PROTEST ON RETAIL BUSINESS IN NIGERIA
Chapter One: Introduction
1.1 Background of the Study
The EndBadGovernance protests, which erupted in Nigeria in July 2024, were driven by widespread...
