1. EFFECT OF TELEVISION ADVERTISING ON CONSUMER PURCHASING BEHAVIOUR
ABSTRACT
In this study, our focus was to carryout a critical analysis on effect of television advertising on consumer purchasing behaviour. The study specifically was aimed at ascertaining the actual television advertisement of Omo detergent on t...
2. A REVIEW ON FACTORS INFLUENCING CONSUMER BUYING BEHAVIOUR ON HOUSEHOLD PRODUCTS IN NIGERIA
BACKGROUND OF THE STUDY
In the ever changing business environment, understanding customers and the consuming process has a variety of advantages especially for manufacturing companies. According to Ha...
3. THE INFLUENCE OF ADVERTISEMENT ON CONSUMER BEHAVIOUR
BACKGROUND OF THE STUDY
All over the world people and companies utilize advertising to good advantages in the keen competition encounter in word regional and local markets, business men are aided by the sales producing force of advertising.
No...
4. INFLUENCE OF INCOME AND SAVINGS ON PURCHASING BEHAVIOUR OF WORKING CLASS WOMEN IN NIGERIA
ABSTRACT
This study assessed the Influence of income and savings on purchasing behaviour of working class Women in Niger State. The study had four (4) objectives among which are to assess the influence of income on purchasing behaviour of working class women in Niger State. related to t...
