1. EFFECT OF PRICING STRATEGIES ON SALES VOLUME -A CASE STUDY FPA MARKETING MODEL SHOP
Background of the study
Businesses today are facing one of the most competitive eras in history. The rise and fall of businesses and the outright failure of some businesses suggest that if businesses are not properly managed and do not have a clear direction, its organi...
2. A CRITICAL SURVEY ON THE USE OF MARKETING RESEARCH IN A MARKETING ORGANIZATION
BACKGROUND OF THE STUDY
The whole business environment is undergoing huge worldwide changes that have a direct influence on businesses and their customers. Competition is increasing, resulting in changes in how customers make purchasing decisions. Marke...
3. CONSUMER PREFERENCE FOR MALTA – GUINNESS, MALTINA AND VITA – MALT BRANDS OF MALT DRINKS
BACKGROUND OF THE STUDY
The introduction of Structural Adjustment Programme (SAP) in Nigeria has resulted in so many changes. Among these changes are those that occurred in the food and beverage industry.
In this industry, some of the ma...
4. EFFECT OF PRICING STRATEGIES ON SALES VOLUME ( A CASE STUDY FPA MARKETING MODEL SHOP)
Businesses today are facing one of the most competitive eras in history. The rise and fall of businesses and the outright failure of some businesses suggest that if businesses are not properly managed and do not have a clear direction, its organizational performance and ultimately organizational...
5. EFFECT OF ADVERTISEMENT ON CONSUMER PURCHASE DECISION IN FOOD AND BEVERAGES INDUSTRY
EXCERPT FROM THE STUDY
A proper advertisement has a great impact on sales of the produce and that is why companies spend huge amount of money to make effective advertisement. Needless to say that there are many advantages or benefit of advertisement. The most important use of advertisem...
6. THE ROLE OF ADVERTISING IN MOTIVATING CONSUMER BRAND PREFERENCE FOR BEVERAGES
EXCERPT FROM THE STUDY
Advertising as a promotional or communicational tool is an aid to trade for driving sales of the company’s products and services and also to build a brand identity and communicate changes or new products/services to the customers. It i...
7. EFFECT OF TRADO – MEDICAL ADVERTISING ON HUMAN HEALTH AND BROADCAST MEADIA
ABSTRACT
The trend of wholesale commercialization of media outfits has given rise to programming of events that do not necessarily hold much value for the viewing public. Trado-medical practitioners in Nigeria appear to be keying into this development i...
8. HOW ADVERTISING AFFECTS CONSUMER BRAND PREFERENCE
BACKGROUND OF THE STUDY
The French newspaper La Presse was the first to publish paid advertisements within its pages in June of 1836. This innovation enabled the publication to decrease its price, expand its readership, and increase its profitability; subsequent...
9. A REVIEW ON FACTORS INFLUENCING CONSUMER BUYING BEHAVIOUR ON HOUSEHOLD PRODUCTS IN NIGERIA
BACKGROUND OF THE STUDY
In the ever changing business environment, understanding customers and the consuming process has a variety of advantages especially for manufacturing companies. According to Ha...
10. FACTORS INFLUENCING CONSUMER'S BUYING BEHAVIOR USING UNILEVER, GHANA AS A CASE STUDY
Background Of The Study
According to Shaw and Jones (2005), consumer behavior has long been a subject of analysis by market researchers the world over. It is only by carefully studying patterns in consumer’s buying behavior that investors can make...
11. FACTORS THAT INFLUENCE CONSUMER PURCHASE AND CONSUMPTION OF EGGS IN ENUGU STATE
Abstract
This research project was embarked upon to examine the factors that influence consumer purchase and consumption of eggs in Enugu.
The researcher used survey research method in carrying out the research. A sample size of 168 was random...
12. EXAMINING UNIQUE SELLING POINT (USP) AND CUSTOMER PATRONAGE IN BUSINESS ORGANIZATION
ABSTRACT
This study examined unique selling point (USP) and customer patronage in business organization. The hospitality Industry is comprised of individual hotels in which each one of them differs in the way that they position their products and services with the inten...
13. IMPACT OF ADVERTISING ON CONSUMER PURCHASES DECISION USING NESTLE NIGERIA PLC (MILO) AS A CASE STUDY
ABSTRACT
The aim of this project is to examine “Impact of Advertising on Consumer Purchases Decision” using Nestle Nigeria plc (Milo) as a case study, so that the relationship that exist between advertising and Milo will be analyzed. Advertising is perhaps t...
14. THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE STUDY OF MR. BIGGS PLAZA, AUCHI)
ABSTRACT
The objective of this project include the examination of the importance of price in consumer purchase decision using Mr. Biggs Plaza as a case study. Other objective include how customers changes behaviour as a result of increase in price, information for t...
15. THE EFFECT OF PROMOTION ON CONSUMER PURCHASE DECISION
Abstract
Sales promotion is among the important communications medium that has powerful effect on consumers’ purchase decision. Marketing is the link between a societies need and it’s pattern of industrial response. This implies that the su...
16. EFFECT OF INTERNET ADVERTISING ON CONSUMERS' PURCHASE DECISION (A STUDY OF JUMIA ONLINE STORES IN LAGOS)
ABSTRACT
The use of online advertisement in Nigerian market is increasing and businesses are more and more considering the internet as a source of marketing communication. However, few studies have considered the factors that influence online buyer'...
17. THE EFFECT OF DIGITAL MARKETING ON THE PURCHASE DECISION AMONG UNDERGRADUATE STUDENTS
ABSTRACT
The use of online advertisement in Nigerian market is increasing and businesses are more and more considering the internet as a source of marketing communication. However, few studies have considered the factors that influence online buyer'...
