1. THE IMPACT OF CULTURAL INFLUENCES ON CONSUMER BUYING BEHAVIOUR
BACKGROUND OF THE STUDY
The effectiveness of any marketing activities does not solely depend on the ability to offer competitive range of product and services rather sack up extensive campaigns for success, knowledge of the influences which affect buying preferences, is...
2. FEEL GOOD ADVERTISING AND ITS EFFECT ON CONSUMER REPEAT PURCHASE BEHAVIOUR A STUDY OF DE-UNITED INDUSTRIES LTD MAKERS OF INDOMIE NOODLES
ABSTRACT
In this study, our focus was to examine feel good advertising and its effect on consumer repeat purchase behaviour a study of de-united industries ltd makers of indomie noodles. The study specifically was aimed at highlighting a...
3. PERCEPTION OF INTERNET USERS ON DATA DRIVEN ADVERTISING AMONGST UNIVERSITY STUDENTS
ABSTRACT
As a result of new and improved technologies and techniques, advertising has witnessed rapid changes over the years. One of such changes is data driven advertising. Marketer and businesses are shiftin...
4. IMPACT OF ADVERTISING ON CONSUMER PATRONAGE
Abstract
Advertising is an economic promoter with the attribute of persuasiveness. In formativeness has an important contribution to make in terms of increasing sales or demand for the services they rendered and hence increase profitability and also helps customers in m...
