TOPICS

Background to the Study

Libraries are a country's knowledge and information basis. A library gathers, organizes, and makes information resources available to people of various ages, backgrounds, and interests. According to Islam (2004), a library is...

BACKGROUND OF THE STUDY

In the last few years, the social media phenomenon has become increasingly entertaining across the world. According to Alford, (2013), social media is a type of online media that expedites conversation as opposed to traditional media, which deliv...

BACKGROUND OF THE STUDY

The word "public relations" has already been defined by several authors from various perspectives.

Nwokoye (1984) defined public relations as the activities of a cooperative union, government, or other organiz...

Background of the study

Public Relation is the art and social science of analyzing trends predicting their consequences, counselling organization’s leaders and implementing planned programmes of actions, which will serve the interest of both the o...

BACKGROUND OF STUDY

Nigeria is one of the famous and great countries that is surrounded with an extremely large number of problem

This ugly situation had created a bridge in their relationship with other countries. In addition to over the prob...

Background of the study

Public Relation is the art and social science of analyzing trends predicting their consequences, counselling organization’s leaders and implementing planned programmes of actions, which will serve the interest of both the o...

BACKGROUND OF THE STUDY

As to the review of information technology, it combines the collection, gathering, recording, storing, processing and communication or dissemination of information from one source to another where the information is being passed....

ABSTRACT- The assertion that says he who pays the pipers dictates the tune agreed more with this study because there are lots of government controls and influences on Nigerian journalists especially those working with the state media. Government dictates to journalists what they...

BACKGROUND OF THE STUDY

This project comes up as a result of the observation made about ways that public relations can help to achieve the millennium development goals.

Over the years, people are not aware of the millennium development goals,...

EXCERPT FROM THE STUDY

Public relations are the art and social science of that link inside and outside both public and private organizations. Public relations draw purpose, and shows programs can be effected.

• Findings from the study revealed...

EXCERPT FROM THE STUDY

Advertising has proved very effective in creating awareness for an unknown product. It is a means of attracting attention consumers to a relatively unknown product or service. It is worthwhile therefore to recommend the use of different advertising strategies like...

EXCERPT OF THE STUDY

A comparison between Coca Cola Company and its greatest rival PepsiCo reveals interesting facts about how both treat marketing. From a web-marketing standpoint, both companies definitely have good websites but they are different in their content. Wh...

EXCERPT FROM THE STUDY

In essence, communication involves using codes that are done with the eyes, body movement or sounds made with the voice. Whichever way it is done, there is always a process in which someone initiates a meaning intent that is passed to the interloc...

EXCERPT FROM THE STUDY

Communication and business success are inseparable. To be able to attain organizational objectives, the manager must be able to transmit information, ideals, attitudes, and feelings through the process of communication (Etuk, 1991).  

BACKGROUND OF THE STUDY

Secretaries play important roles in the implementation of the office work. The nature of their jobs is universally acknowledged as indispensable in caring out their duties effectively in the offices. Despite the indispensable nature of the secret...

EXCERPT FROM THE STUDY

In order to put the contemporary practice and relevance of PR in proper perspective, it is important to provide a brief overview of its heritage as a profession. The historical account brings into sharp relief the fact that PR has long moved beyon...

ABSTRACT

The research work titled an assessment of public relations strategies in the Nigerian financial institution which focused on UBA bank Gboko is aimed at evaluating the duty of public relations in the banking sector which the researcher employed...

ABSTRACT

The research  provides a theoretical and conceptual assessment  of public relations strategy as a tool to promote government policies to the citizenry; it appraises as a case study the  practice of the Anambra State Government. T...

ABSTRACT

This contains the impact of social responsibilities of Oil Companies in the host communities of the Niger Delta region of Nigeria: A case study of shell petroleum Development Company. It is true that most corporate organizations especially multinational compani...

Background Of The Study

The introduction of the internet has revolutionized the way we interact with people as well as in the process of sharing information and knowledge (Sobowale, Amodu, Aririguzoh, and Ekanem, 2015). According to Oyero (2007), the in...

Background To The Study.

At independence, Nigeria joined the committee of nation with the hope for a better tomorrow. We were able to feed ourselves and were of course almost self-sufficient. Subsequently our hopes seemed unattainable. We seem to be go...

ABSTRACT

This study was carried out to examine new testament principles of church financing in Nigeria a case study of four-square gospel church. Specifically, the study aims to examine the level of church financing in four square gospel churc...

BACKGROUND OF THE STUDY

        To assist the voluntary adoption of food choices and other food- and nutrition-related behaviours that are beneficial to one's health and well-being, nutrition education can be defined as any combina...

BACKGROUND OF STUDY

Nigeria is one of the most well-known and impressive countries in the world, despite the fact that it faces an exceptionally high number of challenges. This unfortunate circumstance has the unintended consequence of strengthening the...

BACKGROUND OF THE STUDY

The formation of a business, including the cosmetics sector, necessitates critical decisions being made by the businesses. Cosmetic, according to Inyene and Chi (2021), is any material used to clean the skin, hair, nails, or teet...

Background of the study

Unquestionably, media is a potent and swift mode of communication. It has a significant effect on education, politics, culture, and social cohesion, as well as a large audience. The media function as vigilant watchdogs, highlight...

Background of the Study

Because of the growing level of competition in the business world in recent years, companies have been forced to become more price and cost conscious. This has led to a shift in the promotion mix, with a greater emphasis being placed on the use o...

ABSTRACT

This research study is on the importance of salesmanship in the marketing of consumer goods. Salesmanship has been described as the act of persuading a prospective buyer to accept an organization’s product, service or idea. While the cons...

ABSTRACT

This study examines the application of public relations strategy in banking sector. Specifically, the study examines the extent to which the public relation department of UBABANK has been able to influence the opinion and altitud...

ABSTRACT

This study focused on interpersonal/human relations skills secretaries requires for effective job performance in industries. In the course of the study, related literature were reviewed. A total of 105 copies of questionnaire for both bosses, s...

ABSTRACT

Business organization in Nigeria have failed to realize the role a good corporate image policy has in business dealings.  This is probably because they do not understand the concept of corporate image and necessary toold for promoting them.

Corporate image, in fa...

Abstract

African petroleum Plc, a Marketer of petroleum products and chemicals, knows that public support and goodwill as well as good corporate image are very important for business success. Tends to be influenced by their publics which includes, its staff, shareholder...

ABSTRACT

The main focus of this study is to examine the effect of good public relation management on productivity in Delta Textile Mill, Asaba in Delta State. Survey research design was employed and convenience sampling method was used to select 50 respondent from Delta...

ABSTRACT

A large majority of organizations worldwide commit large amounts of funds to inventory management which constitutes most significant part of their current assets. The organizations strive, through...

Abstract

The study examined career aspirations of mass communication undergraduates in Nigerian universities. It also, investigated the academic factors that motivate career choice of students. The study adopted quantitative survey research method to gather data. It foc...

ABSTRACT

This study was carried out on customer relationship management and marketing performance in the Nigerian banking industry. The competitive nature of our capitalist economy has obviously necessitated the application of certain techniques by banks in a b...

Abstract

The research which examined the Influence of  Social Media on the practice of Public Relations in an Organisation  with a case study of Global Communication Limited (GLO) shown that the use of social media has increased among consumers around the worl...

BACKGROUND TO THE STUDY 
Marketing has been defined differently by different scholars, researcher. These definition are according to the researcher background and series  of researcher made by them. Marketing is also defined as t...

ABSTRACT

In this era of social and economic instability in which the public must be given a convincing why they should part with their hard earned money, the role of the public relations practitioners cannot be over emphasized.

The study also...

ABSTRACT

This study tried to identify the impact of public relations strategies of Coca-Cola and Pepsi companies to attract their Customers and maintain a good corporate image. Nowadays, economies are becoming more entwined than ever, any possible metho...

Abstract
This study was informed by the necessity of research in the impact of integrated marketing communication on brand building. A study of the transition of Zain to Airtel. The theory that was used during this research is the learning theory which pos...

ABSTRACT  

 Claims settlement, which dates as far back as the history of insurance, is the only reason the consumer (insured) buys an insurance product. The fast administration of Claims is therefore not only a legal obligation of an insurance...

ABSTRACT

This research project was embarked upon to evaluate the role of public relations in the banking Industry, a case of First bank Nigeria Plc., Enugu, an current issues of public relations contribution. to the effectiveness and growth of banks, th...

ABSTRACT

The broad objective of this study is to examine the influence of Nigeria mass media on political campaign. The study specifically established if  mass media help in mobilizing the Nigerian populace, ascertained if  2007 electoral proc...

ABSTRACT

The core objective of this research was to examine the influence of Social Media as an effective communication and feedback platform on the Practice of Public Relations using Global Communication Nigeria Limited as a case study. Basically, the...

ABSTRACT

Evaluation is a prelude to strategic action. Strategies once identified must definitely be evaluated, so as to determine whether it is serving the required purpose.However, this topic is based on “The use of public relation as a tool for eradicating culti...

ABSTRACT

There has been a meaningful contribution by researchers on this subject; public Relations. So this project developed after a series of consultation and research.  In order to put to rest the about is the mind of many as to whether public relation is ne...