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1. A CRITICAL STUDY ON THE MARKETING OF LIBRARY SERVICES IN ACADEMIC LIBRARIES IN NIGERIA

Background to the Study

Libraries are a country's knowledge and information basis. A library gathers, organizes, and makes information resources available to people of various ages, backgrounds, and interests. According to Islam (2004), a library is...

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2. IMPACT OF SOCIAL MEDIA IN LOCAL GOVERNMENT ADMINISTRATION IN NIGERIA

BACKGROUND OF THE STUDY

In the last few years, the social media phenomenon has become increasingly entertaining across the world. According to Alford, (2013), social media is a type of online media that expedites conversation as opposed to traditional media, which deliv...

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3. AN ASSESSMENT OF PUBLIC RELATION AS AN AID TO SUCCESSFUL GOVERNMENT BUSINESS ADMINISTRATION

BACKGROUND OF THE STUDY

The word "public relations" has already been defined by several authors from various perspectives.

Nwokoye (1984) defined public relations as the activities of a cooperative union, government, or other organiz...

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4. THE EFFECTS OF PUBLIC RELATIONS ON ORGANIZATION. (CASE STUDY OF ZENITH BANKS IN ANAMBRA STATE)

Background of the study

Public Relation is the art and social science of analyzing trends predicting their consequences, counselling organization’s leaders and implementing planned programmes of actions, which will serve the interest of both the o...

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5. NIGERIA’S IMAGE AND THE PLACE OF THE PUBLIC RELATION IN ITS RECONSTRUCTION

BACKGROUND OF STUDY

Nigeria is one of the famous and great countries that is surrounded with an extremely large number of problem

This ugly situation had created a bridge in their relationship with other countries. In addition to over the prob...

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6. THE EFFECTS OF PUBLIC RELATIONS ON ORGANIZATION: CASE STUDY OF ZENITH BANKS IN ANAMBRA STATE

Background of the study

Public Relation is the art and social science of analyzing trends predicting their consequences, counselling organization’s leaders and implementing planned programmes of actions, which will serve the interest of both the o...

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7. IMPACT OF OWNERSHIP STRUCTURE ON THE OBJECTIVITY OF PRIVATE BROADCASTING STATIONS IN NIGERIA

ABSTRACT- The assertion that says he who pays the pipers dictates the tune agreed more with this study because there are lots of government controls and influences on Nigerian journalists especially those working with the state media. Government dictates to journalists what they...

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8. THE ROLE OF PUBLIC RELATIONS IN ACHIEVING MILLENIUM DEVELOPMENT GOALS

BACKGROUND OF THE STUDY

This project comes up as a result of the observation made about ways that public relations can help to achieve the millennium development goals.

Over the years, people are not aware of the millennium development goals,...

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9. A COMPARATIVE REVIEW OF PUBLIC RELATIONS FUNCTIONS IN THE NIGERIAN BANKING SYSTEM AND GOVERNMENT PARASTATALS

EXCERPT FROM THE STUDY

Public relations are the art and social science of that link inside and outside both public and private organizations. Public relations draw purpose, and shows programs can be effected.

  • Findings from the study revealed...
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10. EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

EXCERPT FROM THE STUDY

Advertising has proved very effective in creating awareness for an unknown product. It is a means of attracting attention consumers to a relatively unknown product or service. It is worthwhile therefore to recommend the use of different advertising strategies like...

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11. LAGOS RESIDENT'S ASSESSMENT OF COCA COLA AND PEPSI'S ENGAGEMENT OF PUBLIC RELATIONS AS A TOOL FOR ENHANCING THEIR COPERATE IMAGE

EXCERPT OF THE STUDY

A comparison between Coca Cola Company and its greatest rival PepsiCo reveals interesting facts about how both treat marketing. From a web-marketing standpoint, both companies definitely have good websites but they are different in their content. Wh...

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12. THE ROLE OF COMMUNICATION IN AN ORGANISATION PERFORMANCE

EXCERPT FROM THE STUDY

In essence, communication involves using codes that are done with the eyes, body movement or sounds made with the voice. Whichever way it is done, there is always a process in which someone initiates a meaning intent that is passed to the interloc...

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13. COMPETENCY REQUIRED OF SECRETARIES IN SELECTED BUSINESS ESTABLISHMENT

BACKGROUND OF THE STUDY

Secretaries play important roles in the implementation of the office work. The nature of their jobs is universally acknowledged as indispensable in caring out their duties effectively in the offices. Despite the indispensable nature of the secret...

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14. THE USE OF INFORMATION COMMUNICATION TECHNOLOGIES IN PUBLIC RELATIONS PRACTICE

EXCERPT FROM THE STUDY

In order to put the contemporary practice and relevance of PR in proper perspective, it is important to provide a brief overview of its heritage as a profession. The historical account brings into sharp relief the fact that PR has long moved beyon...

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15. AN ASSESSMENT OF PUBLIC RELATIONS STRATEGIES IN THE NIGERIA FINANCIAL INSTITUTIONS

ABSTRACT

The research work titled an assessment of public relations strategies in the Nigerian financial institution which focused on UBA bank Gboko is aimed at evaluating the duty of public relations in the banking sector which the researcher employed...

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16. AN ASSESSMENT OF PUBLIC RELATIONS STRATEGY AS A TOOL TO PROMOTE GOVERNMENT POLICIES TO THE CITIZENRY

ABSTRACT

The research  provides a theoretical and conceptual assessment  of public relations strategy as a tool to promote government policies to the citizenry; it appraises as a case study the  practice of the Anambra State Government. T...

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17. ANALYSIS ON THE IMPACT OF SOCIAL RESPONSIBILITIES OF OIL COMPANIES IN THE HOST COMMUNITIES IN THE NIGER DELTA REGION OF NIGERIA

ABSTRACT

This contains the impact of social responsibilities of Oil Companies in the host communities of the Niger Delta region of Nigeria: A case study of shell petroleum Development Company. It is true that most corporate organizations especially multinational compani...

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18. EFFECT OF TWITTER BAN ON THE ECONOMY OF NIGERIA

Background Of The Study

The introduction of the internet has revolutionized the way we interact with people as well as in the process of sharing information and knowledge (Sobowale, Amodu, Aririguzoh, and Ekanem, 2015). According to Oyero (2007), the in...

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19. IMPACT OF ACCOUNTING INFORMATION ON THE DECISION-MAKING PROCESS OF AN ORGANIZATION

Background To The Study.

At independence, Nigeria joined the committee of nation with the hope for a better tomorrow. We were able to feed ourselves and were of course almost self-sufficient. Subsequently our hopes seemed unattainable. We seem to be go...

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20. NEW TESTAMENT PRINCIPLES OF CHURCH FINANCING IN NIGERIA (A CASE STUDY OF FOUR-SQUARE GOSPEL CHURCH)

ABSTRACT

This study was carried out to examine new testament principles of church financing in Nigeria a case study of four-square gospel church. Specifically, the study aims to examine the level of church financing in four square gospel churc...

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21. THE EFFECT OF NUTRITION EDUCATION ON FEMALE EATING HABITS

BACKGROUND OF THE STUDY

        To assist the voluntary adoption of food choices and other food- and nutrition-related behaviours that are beneficial to one's health and well-being, nutrition education can be defined as any combina...

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22. THE RECONSTRUCTION OF NIGERIA'S IMAGE AND THE ROLE OF PUBLIC RELATIONS

BACKGROUND OF STUDY

Nigeria is one of the most well-known and impressive countries in the world, despite the fact that it faces an exceptionally high number of challenges. This unfortunate circumstance has the unintended consequence of strengthening the...

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23. EFFECT OF DIGITAL NATIVE ADVERTISING ON THE PROMOTION OF GOOD HEALTH HABITS AMONG COSMETICS AND PERSONAL CARE PRODUCTS USERS IN NIGERIA

BACKGROUND OF THE STUDY

The formation of a business, including the cosmetics sector, necessitates critical decisions being made by the businesses. Cosmetic, according to Inyene and Chi (2021), is any material used to clean the skin, hair, nails, or teet...

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24. PRINT MEDIA AS ELECTIONEERING TOOL IN NIGERIA GOVERNORSHIP ELECTION

Background of the study

Unquestionably, media is a potent and swift mode of communication. It has a significant effect on education, politics, culture, and social cohesion, as well as a large audience. The media function as vigilant watchdogs, highlight...

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25. EFFECTS OF PUBLIC RELATIONS ON HOTEL MANAGEMENT

Background of the Study

Because of the growing level of competition in the business world in recent years, companies have been forced to become more price and cost conscious. This has led to a shift in the promotion mix, with a greater emphasis being placed on the use o...

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26. AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF CONSUMER GOODS

ABSTRACT

This research study is on the importance of salesmanship in the marketing of consumer goods. Salesmanship has been described as the act of persuading a prospective buyer to accept an organization’s product, service or idea. While the cons...

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27. APPLICATION OF PUBLIC RELATIONS STRATEGY IN BANKING SECTOR

ABSTRACT

This study examines the application of public relations strategy in banking sector. Specifically, the study examines the extent to which the public relation department of UBABANK has been able to influence the opinion and altitud...

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28. A SURVEY ON THE INTERPERSONAL HUMAN RELATIONS SKILLS SECRETARIES REQUIRE FOR EFFECTIVE JOB PERFORMANCE IN INDUSTRIES

ABSTRACT

This study focused on interpersonal/human relations skills secretaries requires for effective job performance in industries. In the course of the study, related literature were reviewed. A total of 105 copies of questionnaire for both bosses, s...

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29. EFFICIENT CORPORATE IMAGE MANAGEMENT AS A STRATEGY FOR ENHANCING PROFITABILITY

ABSTRACT

Business organization in Nigeria have failed to realize the role a good corporate image policy has in business dealings.  This is probably because they do not understand the concept of corporate image and necessary toold for promoting them.

Corporate image, in fa...

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30. THE EFFECTIVENESS OF PUBLIC RELATIONS PRACTICE IN THE OIL SECTOR

Abstract

African petroleum Plc, a Marketer of petroleum products and chemicals, knows that public support and goodwill as well as good corporate image are very important for business success. Tends to be influenced by their publics which includes, its staff, shareholder...

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31. THE EFFECTS OF GOOD PUBLIC RELATIONS MANAGEMENT ON PRODUCTIVITY OF DELTA TEXTILE MILL

ABSTRACT

The main focus of this study is to examine the effect of good public relation management on productivity in Delta Textile Mill, Asaba in Delta State. Survey research design was employed and convenience sampling method was used to select 50 respondent from Delta...

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32. THE INFLUENCE OF INVENTORY MANAGEMENT PRACTICES ON ORGANIZATIONAL FINANCIAL PERFORMANCE

ABSTRACT

A large majority of organizations worldwide commit large amounts of funds to inventory management which constitutes most significant part of their current assets. The organizations strive, through...

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33. CAREER ASPIRATIONS OF MASS COMMUNICATION UNDERGRADUATES

Abstract

The study examined career aspirations of mass communication undergraduates in Nigerian universities. It also, investigated the academic factors that motivate career choice of students. The study adopted quantitative survey research method to gather data. It foc...

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34. CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE NIGERIA BANKING INDUSTRY

ABSTRACT

This study was carried out on customer relationship management and marketing performance in the Nigerian banking industry. The competitive nature of our capitalist economy has obviously necessitated the application of certain techniques by banks in a b...

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35. INFLUENCE OF SOCIAL MEDIA ON THE PRACTICE OF PUBLIC RELATIONS IN AN ORGANISATION

Abstract

The research which examined the Influence of  Social Media on the practice of Public Relations in an Organisation  with a case study of Global Communication Limited (GLO) shown that the use of social media has increased among consumers around the worl...

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36. PUBLIC RELATIONS AS TOOL FOR ENHANCING CONSUMER SATISFACTION (A CASE STUDY OF NIGERIAN AIRWAYS)

ABSTRACT

In this era of social and economic instability in which the public must be given a convincing why they should part with their hard earned money, the role of the public relations practitioners cannot be over emphasized.

The study also...

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37. LAGOS RESIDENT'S ASSESSMENT OF COCA COLA AND PEPSI'S ENGAGEMENT OF PUBLIC RELATIONS AS A TOOL FOR ENHANCING THEIR COPERATE IMAGE

ABSTRACT

 

This study tried to identify the impact of public relations strategies of Coca-Cola and Pepsi companies to attract their Customers and maintain a good corporate image. Nowadays, economies are becoming more entwined than ever, any possible metho...

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38. IMPACT OF POOR CLAIM SETTLEMENT ON THE DEMAND FOR INSURANCE

ABSTRACT  

 Claims settlement, which dates as far back as the history of insurance, is the only reason the consumer (insured) buys an insurance product. The fast administration of Claims is therefore not only a legal obligation of an insurance...

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39. IMPACT OF PUBLIC RELATIONS IN FIRST BANK OF NIGERIA PLC

ABSTRACT

This research project was embarked upon to evaluate the role of public relations in the banking Industry, a case of First bank Nigeria Plc., Enugu, an current issues of public relations contribution. to the effectiveness and growth of banks, th...

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40. SOCIAL MEDIA AS AN EFFECTIVE COMMUNICATION AND FEEDBACK PLATFORM FOR PUBLIC RELATIONS

ABSTRACT

The core objective of this research was to examine the influence of Social Media as an effective communication and feedback platform on the Practice of Public Relations using Global Communication Nigeria Limited as a case study. Basically, the...

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41. PUBLIC RELATIONS, AS A TOOL FOR ERADICATING CULTISM IN NIGERIAN TERTIARY INSTITUTIONS

ABSTRACT

Evaluation is a prelude to strategic action. Strategies once identified must definitely be evaluated, so as to determine whether it is serving the required purpose.However, this topic is based on “The use of public relation as a tool for eradicating culti...

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42. PUBLIC RELATIONS AS A TOOL FOR INDUSTRIAL HARMONY (A CASE STUDY OF CONSTRUCTION INDUSTRY)

ABSTRACT

There has been a meaningful contribution by researchers on this subject; public Relations. So this project developed after a series of consultation and research.  In order to put to rest the about is the mind of many as to whether public relation is ne...

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43. PUBLIC RELATIONS PRACTICE AND CORPORATE IMAGE OF NIGERIA IMMIGRATION SERVICE

ABSTRACT

This study was carried out to examine the public relations practice and corporate image of Nigeria Immigration Service using NIS, Uyo, Akwa Ibom State as a case study. Specifically, the study aimed at ascertaining the nature of public relations practice in...

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44. THE ROLE OF PUBLIC RELATION IN BUILDING CORPORATE IMAGE

Abstract

This study discussed the role of public relations in building corporate image (A study of Dangote group of companies). The field of public relations is all about developing understanding and building good relationships with the various publics including gov...

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45. THE ROLE OF PUBLIC RELATIONS IN ACHIEVING ORGANIZATION OBJECTIVES

ABSTRACT

The main aim of this study is to examine the role of public relations in achieving organizational objectives using  Polaris Bank Plc, FCT Abuja as case study. The study adopted a survey research design and with the aid of convenient sampling method, th...

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46. THE ROLE OF PUBLIC RELATIONS IN IMAGE AND CRISIS MAGANEMENT

ABSTRACT

This study investigates the place of social media in the practice of public relations in Delta State University Abraka. The advent of social media in the practice of public relations has changed the pattern of public engagement by public relation officers. The research adopted...

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47. THE ROLE OF PUBLIC RELATIONS IN THE MARKETING OF HOSPITAL SERVICES (A CASE STUDY OF PARK-LANE HOSPITAL ENUGU)

Abstract

Public relations as a marketing function is an extension of the societal marketing concept which focuses every marketing decision on customer satisfaction, and welfare of the firms larger public which is designed to enhances the image of the organization in the minds of its var...

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48. THE EFFECT OF STRATEGIC COMMUNICATION AND PUBLIC RELATIONS IN MANAGEMENT OF HOTELS

ABSTRACT

This research study is an effort in line with the researchers in communication to explore the magnitude and effect of public relations in management of hotels. The research border...

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49. THE ROLE OF THE PRESS IN THE FREE AND FAIR ELECTION IN NIGERIA

ABSTRACT

This study examines the role of the press in the free and fair election in Nigeria. Specifically, the study determines the extent has the press been socially responsible, examines the extent can government and people assist the press playing its role in ensurin...

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50. THE USE OF PRINT MEDIA AS TOOL FOR PUBLIC RELATION PRACTICE

ABSTRACT

This study was carried out to examine the the use of print media as tool for public relation practice in Ilesha , Osun State. Specifically, the study examined at highlighting Public Relations personnel in International Breweries Plc Ilesha able to reach their w...

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