1. EFFECT OF DIGITAL NATIVE ADVERTISING ON THE PROMOTION OF GOOD HEALTH HABITS AMONG COSMETICS AND PERSONAL CARE PRODUCTS USERS IN NIGERIA
BACKGROUND OF THE STUDY
The formation of a business, including the cosmetics sector, necessitates critical decisions being made by the businesses. Cosmetic, according to Inyene and Chi (2021), is any material used to clean the skin, hair, nails, or teet...
2. FLUENCE OF PERSONALITY AND LIFESTYLE ON THE BUYING BEHAVIOR OF UNDERGRADUATE STUDENTS IN UNIVERSITIES
ABSTRACT
The study was on the influence of personality and lifestyle on the buying behavior of undergraduate students in universities in Nigeria. The study sought to determine the relationship between lifestyle and buying behavior and also the relationship...
3. INTEGRATING PSYCHOGRAPHIC PROFILING FOR IMPROVED SALES (A CASE STUDY OF SHOPRITE)
ABSTRACT
This study was carried out to examine the integrating psychographic profiling for improved sales using Shoprite in Abia state and Imo state, Nigeria as a case study. Specifically, the study was aimed at ascertaining the level of psychographic p...
4. INTEGRATING PSYCHOGRAPHIC PROFILING FOR IMPROVED SALES (A CASE STUDY OF SHOPRITE)
ABSTRACT
This study was carried out to examine the integrating psychographic profiling for improved sales using Shoprite in Abia state and Imo state, Nigeria as a case study. Specifically, the study was aimed at ascertaining the level of psychographic profi...
5. THE IMPACT OF MARKET SEGMENTATION ON SALES STRATEGIES
THE IMPACT OF MARKET SEGMENTATION ON SALES STRATEGIES
This study examines the impact of market segmentation on sales strategies. Objectives include: (1) evaluating the effectiveness of segmentation in targeting specific customer groups,...
