1. AN ASSESSMENT OF PUBLIC RELATION AS AN AID TO SUCCESSFUL GOVERNMENT BUSINESS ADMINISTRATION
BACKGROUND OF THE STUDY
The word "public relations" has already been defined by several authors from various perspectives.
Nwokoye (1984) defined public relations as the activities of a cooperative union, government, or other organiz...
2. IMPACT OF ACCOUNTING INFORMATION ON THE DECISION-MAKING PROCESS OF AN ORGANIZATION
Background To The Study.
At independence, Nigeria joined the committee of nation with the hope for a better tomorrow. We were able to feed ourselves and were of course almost self-sufficient. Subsequently our hopes seemed unattainable. We seem to be go...
3. THE EFFECT OF SALES PROMOTION ON PRODUCT PERFORMANCE AND MARKET SHARE OF THE ORGANISATION
ABSTRACT
This study was carried out on the effect of sales promotion on product performance and market share of an organization using Nestle Food Nigeria Plc as case study. To carry out the study, 3 research questions were posed. The study adopted a descriptive survey d...
4. THE EFFECT OF SALES PROMOTION AS A TOOL FOR ACHIEVING CUSTOMERS BRAND LOYALTY IN THE TABLE WATER INDUSTRY
ABSTRACT
This topic the effect of sales promotion as a tool for achieving customers brand loyalty in the table water industry was conducted to investigate the extent of relationship between effective sales promotion and customers satisfaction in the tab...
5. THE IMPACT OF SALES PROMOTION ON THE SALES VOLUME IN BUSINESS ORGANISATIONS
BACKGROUND OF THE STUDY
Promotion and activities, signs, symbols, word of math, rising or even action use to inform, persuade communicate, remind and make aware to the potential consumer and the public about a product and the service.Promotion is...
6. THE IMPACT OF SALES PROMOTION ON CUSTOMERS PATRONAGE
ABSTRACT
This research work titled “the impact of sales promotion on customers patronage (A survey of customers in Kaduna North local government).The objective of the study is identify the best promotional tools to use in carrying out sales promotion and drawing t...
7. EFFECT OF SALES PROMOTION ON BRAND LOYALTY FOR COCA-COLA SOFT DRINK
Abstract
This project work was focus on the sale promotion and brand loyalty for coca-cola soft drink in Enugu state with a particular reference of Nigeria Bottling Plc, the problem the researcher tackled were to find out if the customer of Nigeria Bottling Plc help to...
8. IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF BREWERIES PRODUCT
ABSTRACT
This projected is concerned with the impact of sales promotion strategies on customers patronage of Breweries Industry. Nigerian Brewery Plc was selected as a case study. It is argued that customers of consumer goods exhibit various attitudes and behaviour towa...
9. THE ROLES OF PROMOTIONAL TOOLS AS A MEANS OF CREATING CUSTOMERS’ PATRONAGE IN BANKING INDUSTRY
Abstract
This study focused on the roles of promotional tools as a means of creating customers patronage in banking industry using UBA bank, Gboko Branch as a case study. The study specifically was aimed at investigating the use of promotional tools in the industry; inv...
10. THE EFFECT OF PROMOTION ON CONSUMER PURCHASE DECISION
Abstract
Sales promotion is among the important communications medium that has powerful effect on consumers’ purchase decision. Marketing is the link between a societies need and it’s pattern of industrial response. This implies that the su...
11. THE EFFECT OF GOOD PUBLIC RELATION AND ORGANIZED PROMOTIONS ON THE ACHIEVEMENT OF MARKETING OBJECTIVE, CASE STUDY OF NIGERIA BREWERIE PLC
ABSTRACT
Definition of public Relation is a deliberate, planned and sustained effort to establish and maintain mutual understanding between organization and it’s environment. Promotion is one of the four mana...
12. THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS
ABSTRACT
The study examined the relevance of sales promotion to business organizations using Sino Food Nigeria Ltd Lagos State as case study.
The study employed the survey design and the Simple random sampling technique to select 100 staff involving both...
13. EXTENT OF UTILIZATION OF MARKETING MIX COMPONENTS BY SMALL AND MEDIUM SCALE ENTERPRISES IN IMO STATE, NIGERIA
Background to the Study
In every country or state, enterprises occupy a place of pride and importance. Enterprise in the view of Obi (2002) is of three major categories; Small, Medium, and Large scales. This study focuses on Small and Medium Enterprises popularly referred to as SMEs....
14. AN ASSESSMENT OF THE SALES PROMOTION TECHNIQUE PREFERENCES OF NIGERIAN CONSUMERS IN UYO, AKWA IBOM
Background Of The Study
Due to the growth of brands in many categories, fast-moving consumer goods (FMCG) in Nigeria are in a condition of hyper-competition. Utilizing consumer sales promotion to distinguish one's offer has become the norm. The budg...
