1. A CRITICAL SURVEY OF ADVERTISING AS A DETERMINANT OF CUSTOMER PATRONAGE IN THE FAST FOOD INDUSTRY
BACKGROUND OF THE STUDY
Although it is widely assumed that advertising predates human history, as a promotional technique, it began with the establishment of trade. According to Samson (981), "in those early days, advertising was done in vari...
2. IMPACT OF SOCIAL MEDIA IN LOCAL GOVERNMENT ADMINISTRATION IN NIGERIA
BACKGROUND OF THE STUDY
In the last few years, the social media phenomenon has become increasingly entertaining across the world. According to Alford, (2013), social media is a type of online media that expedites conversation as opposed to traditional media, which deliv...
3. AN ASSESSMENT OF PUBLIC RELATION AS AN AID TO SUCCESSFUL GOVERNMENT BUSINESS ADMINISTRATION
BACKGROUND OF THE STUDY
The word "public relations" has already been defined by several authors from various perspectives.
Nwokoye (1984) defined public relations as the activities of a cooperative union, government, or other organiz...
4. AN ASSESSMENT OF THE IMPACT OF ADVERTISING ON RURAL DWELLERS' BUYING HABIT
Background to the Study
Historically, there has been a vacuum in information sharing between vendors and purchasers. This was due to large-scale manufacture of various product kinds by various companies. Advertising becomes unavoidable in order to...
5. AN ASSESSMENT OF CONSUMERS BELIEVABILITY OF TV COMMERCIAL CLAIMS
BACKGROUND OF STUDY
Advertisements have long been recognized as a powerful tool for tempting and persuading customers to buy a variety of goods and services. There has been an upsurge in brand loyalty among customers of particular items since the introd...
6. A STUDY ON THE SOCIAL EFFECT OF ADVERTISING ON THE NIGERIAN STUDENTS
Background To The Study
Advertisements are part of our social environment in the 21st century, and can be seen throughout any industrialized country. The average American is exposed to as many as 5,000 advertisements a day, stated by Jay Walker-Smith, a...
7. MARKETING COMMUNICATION'S IMPACT ON PRODUCT DEVELOPMENT
BACKGROUND STUDY
In any commercial organization, as well as other sorts of groups, communication is a critical tool. It is an element that may help any company stay afloat. Communication also aids in comprehending the concepts and factors that cross an...
8. THE CAPITAL MARKET AND ITS IMPACT ON THE NIGERIAN ECONOMY, WITH SPECIAL EMPHASIS ON THE NIGERIAN STOCK EXCHANGE
BACKGROUND OF THE STUDY
A formal and active capital market exists in Nigeria. Prior to 1961, practically all formal savings and deposits flowed through t...
9. THE IMPACT OF SOCIAL MEDIA ON THE ACCEPTANCE OF THE COVID-19 VACCINE IN TARABA STATE NIGERIA
BACKGROUND OF THE STUDY
In the last few years, the social media phenomenon has become increasingly entertaining across the world. According to Bazley, (2016), social media is a type of online media that expedites conversation as opposed to traditional m...
10. ADMINISTRATION IN PURCHASING OF HOSTEL BUSINESS
BACKGROUND OF THE STUDY
In this nation today, as economic activities advance, administration activities are changing fast. New markets are emerging, trading blocks are extending, and communication channels are diversified. Even selling of services are...
11. CONSUMER PREFERENCE FOR MALTA – GUINNESS, MALTINA AND VITA – MALT BRANDS OF MALT DRINKS
BACKGROUND OF THE STUDY
The introduction of Structural Adjustment Programme (SAP) in Nigeria has resulted in so many changes. Among these changes are those that occurred in the food and beverage industry.
In this industry, some of the ma...
12. CONSUMERS BELIEVABILITY OF TV COMMERCIAL CLAIMS
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- Background Of The Study
- Background Of The Study
Globally, adverts have been known to be a great source/or means of luring and convincing consumers to purchase various goods and services. Since the inception of adverts there has be...
13. THE IMPACT OF ADVERTISING AND PROMOTIONAL STRATEGIES ON ORGANIZATION
BACKGROUND OF THE STUDY
Advertising consist of all the activities in presenting to a group. A non personnel, oral or visual, openly sponsored message regarding the products, services or ideas this messages are spread through one or more media and is pai...
14. THE IMPACT OF ADVERTISING AND PROMOTIONAL STRATEGIES ON ORGANIZATION
Background of the Study
Advertising consist of all the activities in presenting to a group. A non personnel, oral or visual, openly sponsored message regarding the products, services or ideas this messages are spread through one or more media and is pai...
15. THE IMPACT OF ADVERTISING ON CUSTOMER PATRONAGE
BACKGROUND OF THE STUDY
Advertising is one of major ways in which sellers use in order to stimulate demand for goods and services; therefore, it is a communication function which likes customers with the producer. Kotler (1990:450) “Adv...
16. ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT
EXCERPT FROM THE STUDY
In this study, our focus was on advertising an effective promotional tool for marketing new product using NASCO group of companies, in Plateau State as a case study. The study specifically was aimed at highlighting the significant of adv...
17. ANALYSIS OF THE INFLUENCE OF PEAK MILK ADVERTISEMENT ON CONSUMER BEHAVIOUR
EXCERPT FROM THE STUDY
The dairy food market in Nigeria is competitive and is dominated by a few brands. The advent of new brands of Milk in the market makes it pertinent for an old brand like Peak Milk to seek ways of sustaining large market shares and increasing product patronage whic...
18. ASSESSMENT OF ADVERTISING AS A SURVIVAL STRATEGY FOR MASS MEDIA ORGANIZATION
BACKGROUND OF THE STUDY
Nigeria Television Authority Enugu was established in the year 1960 by the Premier of an Eastern region of Nigeria Dr. Michael Okpara. It was the oldest television station in Nigeria. It was received in the thirteen states of the fe...
19. EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE
EXCERPT FROM THE STUDY
Advertising has proved very effective in creating awareness for an unknown product. It is a means of attracting attention consumers to a relatively unknown product or service. It is worthwhile therefore to recommend the use of different advertising strategies like...
20. EFFECT OF WORKFORCE DIVERSITY ON ORGANISATIONAL PRODUCTIVITY
EXCERPT FROM THE STUDY
Based on literature and survey carried out for this study, it is evident that diversity has a significant relationship with Organisational Productivity. The study confirms that diversity is an important factor that cannot be ignored in organizatio...
21. EFFECTIVENESS OF ADVERTISING TOOLS FOR SUCCESSFUL MARKETING OF MTN PRODUCTS
EXCERPT FROM THE STUDY
Advertising is one of the four components of the marketing mix, which includes product, price, location, and promotion. Advertising is a promotional tactic that is used to raise product awareness in the minds of customers in order to prompt them t...
22. EFFECTIVE PROMOTIONAL STRATEGIES FOR THE COSMETICS INDUSTRY
EXCERPT FROM THE STUDY
KOTLER (1998), notes that promotional strategies are concerned with the activities a firm employed to make kit goods acceptable by consumers through adequate creation of awareness. For a company to be effective in the market place, it must employ...
23. A SURVEY ON THE CHALLENGES FACING HANDICRAFT BUSINESSES IN IMPLEMENTING PROMOTION STRATEGIES FOR THEIR PRODUCT
BACKGROUND OF THE STUDY
Marketing and promotion is a strategic tool for the business development and it helps in the proper growth and endurance of micro, small and medium enterprise. It plays a crucial role for the success of any enterprise and the lar...
24. THE ROLE OF ADVERTISING IN MOTIVATING CONSUMER BRAND PREFERENCE FOR BEVERAGES
EXCERPT FROM THE STUDY
Advertising as a promotional or communicational tool is an aid to trade for driving sales of the company’s products and services and also to build a brand identity and communicate changes or new products/services to the customers. It i...
25. THE EFFECTIVENESS OF ADVERTISING IN CHANGING CONSUMER BEHAVIOUR
EXCERPT FROM THE STUDY
- It was discovered that the management of the company gives advertising the importance it deserves as a promotional mix in the marketing&nb...
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26. EFFECT OF EMPLOYEE JOB SATISFACTION ON ORGANIZATIONAL PRODUCTIVITY
BACKGROUND OF THE STUDY
Workers plight in the country today has left many well meaning Nigeria with many question some of these questions are how to satisfy our workers in their various establishments.
More so how secured are jobs in the hands of em...
27. IMPACT OF ACCOUNTING INFORMATION ON THE DECISION-MAKING PROCESS OF AN ORGANIZATION
Background To The Study.
At independence, Nigeria joined the committee of nation with the hope for a better tomorrow. We were able to feed ourselves and were of course almost self-sufficient. Subsequently our hopes seemed unattainable. We seem to be go...
28. IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD NIGERIA PLC
INTRODUCTION
One element that has undergone tremendous change in the past decade is branding and packaging according to Rahim, liberalization by allowing for easy imports of printing technology. Made a vast difference to packaging and branding Simpli...
29. AN INVESTIGATION INTO THE EFFECT OF SALES PROMOTION ON THE BUYING DECISION OF CONSUMERS (A CASE STUDY OF GLOBACOM NIGERIA LIMITED)
BACKGROUND OF THE STUDY
Following the beginning of the Industrial Revolution, there was an increase in the production of products and services due to the incorporation of machines into the production system. As a result, there was an abundance of items...
30. EFFECT OF INNOVATION ON ORGANIZATIONAL PERFORMANCE USING JUMIA AS A CASE STUDY
Background of the study
The increasingly competitive business climate has made it necessary for organizations to implement systems and procedures that will ensure commendable performance of the organization in the interests of its stakeholders. Accordin...
31. EFFECT OF DIGITAL NATIVE ADVERTISING ON THE PROMOTION OF GOOD HEALTH HABITS AMONG COSMETICS AND PERSONAL CARE PRODUCTS USERS IN NIGERIA
BACKGROUND OF THE STUDY
The formation of a business, including the cosmetics sector, necessitates critical decisions being made by the businesses. Cosmetic, according to Inyene and Chi (2021), is any material used to clean the skin, hair, nails, or teet...
32. THE INFLUENCE OF ONLINE MARKETING ON RESIDENTIAL REAL ESTATE MARKET
BACKGROUND OF THE STUDY
These days, a significant portion of commercial business all around the world takes place on digital networks, which link individuals as well as businesses (Kotler & Amstrong, 2012). Users are able to communicate with one ano...
33. EFFECTS OF PUBLIC RELATIONS ON HOTEL MANAGEMENT
Background of the Study
Because of the growing level of competition in the business world in recent years, companies have been forced to become more price and cost conscious. This has led to a shift in the promotion mix, with a greater emphasis being placed on the use o...
34. THE CHALLENGES AND PROSPECTS OF SECRETARIAL PROFESSION IN THIS MODERN TECHNOLOGY ERA
ABSTRACT
High productivity is the pursuit if every public corporation. To allow for this, it is therefore necessary that the organization should tackle all the problems that could hinder the objective, purpose, growth and target for which the organizati...
35. FLUENCE OF PERSONALITY AND LIFESTYLE ON THE BUYING BEHAVIOR OF UNDERGRADUATE STUDENTS IN UNIVERSITIES
ABSTRACT
The study was on the influence of personality and lifestyle on the buying behavior of undergraduate students in universities in Nigeria. The study sought to determine the relationship between lifestyle and buying behavior and also the relationship...
36. EFFECTIVE AND EFFICIENT MARKETING OF POULTRY PRODUCTS
ABSTRACT
This research work “Effective And Efficient Marketing Of Poultry Products” in Enugu State using poultry farms in Ujodo Local Government Are is a study that is crucial for the improvement of poultry establishment in Ujodo Local...
37. ORGANIZATIONAL ACTIVITIES OF THE CIVIL SERVICE AND ITS EFFECTIVE UTILIZATION OF HUMAN RESOURCES MATERIAL
ABSTRACT
This study was carried out on organizational activities of the civil service and its effective utilization of human resources material using Enugu Electricity Distribution PLC. as case study. To achieve this 4 research questions were formulated. ...
38. THE EFFECT OF PACKAGING ON THE SALES OF A COMPANY’S PRODUCT
ABSTRACT
This project work focuses on the effect of packaging on sales of company’s products with Guinness Nigeria Plc Benin City as a case study. It is aimed at assessing the impact of packaging and involve branding of product cover either to enhance appearance or for preservativ...
39. THE EFFECT OF PROMOTIONAL ACTIVITIES ON THE CONSUMPTION OF A COMPANY PRODUCT
ABSTRACT
This research work is to investigate the impact of promotional activities on the consumption of a company’s product using MTN Nigeria as a case study. This study discussed the aims, objective of the study, historical background of MTN mobile...
40. THE EFFECT OF SALES PROMOTION ON PRODUCT PERFORMANCE AND MARKET SHARE OF THE ORGANISATION
ABSTRACT
This study was carried out on the effect of sales promotion on product performance and market share of an organization using Nestle Food Nigeria Plc as case study. To carry out the study, 3 research questions were posed. The study adopted a descriptive survey d...
41. THE EFFECT OF SALES PROMOTION AS A TOOL FOR ACHIEVING CUSTOMERS BRAND LOYALTY IN THE TABLE WATER INDUSTRY
ABSTRACT
This topic the effect of sales promotion as a tool for achieving customers brand loyalty in the table water industry was conducted to investigate the extent of relationship between effective sales promotion and customers satisfaction in the tab...
42. THE IMPACT OF ADVERTISING IN THE MARKETING OF HOTEL SERVICES IN ENUGU METROPOLIS (A CASE STUDY OF ZODIAC HOTEL LTD)
ABSTRACT
This research was carried to find out the “impact of advertising in marketing of hotel service in Enugu metropolis” using Zodiac Hotel Ltd Enugu as our case study. We tried to find out the advertising strategies employed by the organization an...
43. PROMOTIONAL PROBLEMS IN THE HOSPITALITY INDUSTRY
ABSTRACT
This study was carried out to examine promotional problems in the hospitality industry in Hall mark hotel, Enugu State. Specifically, the study examined to what extent the selected hotels in Enugu State have gone in the application o...
44. THE IMPACT OF SALES PROMOTION ON THE SALES VOLUME IN BUSINESS ORGANISATIONS
BACKGROUND OF THE STUDY
Promotion and activities, signs, symbols, word of math, rising or even action use to inform, persuade communicate, remind and make aware to the potential consumer and the public about a product and the service.Promotion is...
45. THE IMPACT OF SALES PROMOTION ON CUSTOMERS PATRONAGE
ABSTRACT
This research work titled “the impact of sales promotion on customers patronage (A survey of customers in Kaduna North local government).The objective of the study is identify the best promotional tools to use in carrying out sales promotion and drawing t...
46. THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION: A CASE STUDY OF FIRST BANK NIGERIA PLC
ABSTRACT
Competition is stiff within business environment has not been effective compared to the last decade. This study sought to establish the effects of marketing strategies on Productivity of small and medium enterprises in Nigeria. The study was guided by the m...
47. EFFECT OF SALES PROMOTION ON BRAND LOYALTY FOR COCA-COLA SOFT DRINK
Abstract
This project work was focus on the sale promotion and brand loyalty for coca-cola soft drink in Enugu state with a particular reference of Nigeria Bottling Plc, the problem the researcher tackled were to find out if the customer of Nigeria Bottling Plc help to...
48. EFFECTIVE PERSONAL SELLING STRATEGIES AND ITS IMPACTS ON THE MARKETING OF INDUSTRIAL PRODUCTS
BACKGROUND TO THE STUDY
Marketing has been defined differently by different scholars, researcher. These definition are according to the researcher background and series of researcher made by them. Marketing is also defined as t...
49. IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF BREWERIES PRODUCT
ABSTRACT
This projected is concerned with the impact of sales promotion strategies on customers patronage of Breweries Industry. Nigerian Brewery Plc was selected as a case study. It is argued that customers of consumer goods exhibit various attitudes and behaviour towa...
50. IMPACT OF TV ADVERTISING ON THE MARKETING OF GSM SERVICE
ABSTRACT
This study was meant to examine the impact of TV. Advertising on the marketing of GSM services in Enugu Metropolis (A case study of MTN). The population of the study includes operators/customers, GSM dealers and management and...
