1. A SURVEY ON THE CHALLENGES FACING HANDICRAFT BUSINESSES IN IMPLEMENTING PROMOTION STRATEGIES FOR THEIR PRODUCT
BACKGROUND OF THE STUDY
Marketing and promotion is a strategic tool for the business development and it helps in the proper growth and endurance of micro, small and medium enterprise. It plays a crucial role for the success of any enterprise and the lar...
2. THE EFFECT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF BREWERIES PRODUCTS
ABSTRACT
This study was carried out to examine the effect of sales promotion strategies on customer patronage of breweries products using Nigerian Breweries Plc Kaduna consumers within confines of Unwar Television in Chukun Local Government Area of Kaduna a...
3. THE EFFECT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF BREWERIES PRODUCTS
ABSTRACT
This study was carried out to examine the effect of sales promotion strategies on customer patronage of breweries products using Nigerian Breweries Plc Kaduna consumers within confines of Unwar Television in Chukun Local Government Area of Kaduna a...
4. THE IMPACT OF SALES PROMOTION ON THE SALES VOLUME IN BUSINESS ORGANISATIONS
BACKGROUND OF THE STUDY
Promotion and activities, signs, symbols, word of math, rising or even action use to inform, persuade communicate, remind and make aware to the potential consumer and the public about a product and the service.Promotion is...
5. THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION: A CASE STUDY OF FIRST BANK NIGERIA PLC
ABSTRACT
Competition is stiff within business environment has not been effective compared to the last decade. This study sought to establish the effects of marketing strategies on Productivity of small and medium enterprises in Nigeria. The study was guided by the m...
6. MARKETING STRATEGY IN THE HOTEL INDUSTRY
ABSTRACT
The purpose of this study was to establish the relationship between marketing strategies and performance of hotels in Abuja. Specifically, the aim was to determine the effect of market penetration strategy, evaluate the influence of diversification strategy, establish the influ...
7. IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF BREWERIES PRODUCT
ABSTRACT
This projected is concerned with the impact of sales promotion strategies on customers patronage of Breweries Industry. Nigerian Brewery Plc was selected as a case study. It is argued that customers of consumer goods exhibit various attitudes and behaviour towa...
8. TAX AS A MEANS OF INCOME REDISTRIBUTION IN NIGERIA
Background of study
As everybody has own aim to acquire income and show how he or she has income over the other, the emergency of tax began to arose as a way whereby some part of the individual, companies and co-operate organization an taxed an little p...
9. EVALUATION OF HEALTH EDUCATION A TOOL FOR ERADICATING COMMUNICABLE DISEASE AMONG PRIMARY SCHOOL PUPILS. CASE STUDY OF LEA PRIMARY SCHOOL LUGBE VILLAGE, FCT ABUJA
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Background of the study
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Background of the study
A communicable disease is an illness caused by a specific infectious agent or it's toxic products(1) .It arises through transmission of that agent or its products from an infected...
10. AN ASSESSMENT OF THE SALES PROMOTION TECHNIQUE PREFERENCES OF NIGERIAN CONSUMERS IN UYO, AKWA IBOM
Background Of The Study
Due to the growth of brands in many categories, fast-moving consumer goods (FMCG) in Nigeria are in a condition of hyper-competition. Utilizing consumer sales promotion to distinguish one's offer has become the norm. The budg...
11. ASSESSMENT OF SOCIO ECONOMICS IMPACT OF CHRONIC DISEASES IN NINGI LOCAL GOVERNMENT AREA OF BAUCHI STATE
Background of the study
Chronic diseases represent a significant public health challenge worldwide, impacting individuals, families, and communities alike. In Nigeria, like many other countries, the burden of chronic diseases is substantial, affecting n...
12. Assessing the Impact of Event Promotion on Small Business Growth in Makurdi Local Government Area, Benue State
Chapter One: Introduction
1.1 Background of the Study
Event promotion serves as a powerful tool for driving small business growth by increasing visibility, attracting customers, and fostering economic activity. In Makurdi LGA, event promotions, s...
13. Evaluating the Role of Social Media Trends in Shaping Event Promotion in Lafia Local Government Area, Nasarawa State
Chapter One: Introduction
1.1 Background of the Study
Social media has revolutionized event promotion, offering platforms for reaching broad and diverse audiences through targeted campaigns and real-time interactions. In Lafia LGA, Nasarawa State...
14. The Role of Public Relations in Promoting Cultural Festivals: A Study of Otukpo LGA, Benue State
Background of the Study
Cultural festivals are integral to preserving and showcasing the heritage, values, and traditions of communities. In Otukpo Local Government Area (LGA), Benue State, cultural festivals such as the Idoma International Carnival serve as platforms for...
15. An Examination of Sales Promotion Strategies in Nigerian Supermarkets: A Case Study of Shoprite, Abuja
Background of the Study
Sales promotion strategies are essential marketing tools used to stimulate consumer interest, enhance product visibility, and increase sales. In the retail sector, supermarkets such as Shoprite in Abuja utilize a variety of promotional techniques to attract custo...
16. The Effectiveness of Communication Strategies in Promoting Personal Hygiene in Dass Local Government Area, Bauchi State
Chapter One: Introduction
1.1 Background of the Study
Personal hygiene plays a vital role in preventing the spread of infectious diseases, reducing the burden of preventable illnesses, and improving overall public health. In many rural areas of N...
17. An Examination of Marketing Mix Strategies and Their Impact on Small Business Success: A Case Study of Clothing Retailers in Kaduna State
Background of the Study
Marketing mix strategies are essential for small businesses, especially in the competitive retail sector. The marketing mix, consisting of product, price, place, and promotion (the 4Ps), enables businesses to position themselves effectively in the m...
18. The Impact of Cross-Promotional Strategies in Brand Collaboration: A Study of Nestlé Nigeria in Jigawa State
Background of the Study
Cross-promotional strategies involve collaboration between two or more brands to promote each other's products or services, thereby benefiting from each other’s consumer base and market presence. This strategy is particularly effective...
19. The Influence of Social Media on Film Promotion Among Filmmakers: A Study of Ilorin East Local Government Area, Kwara State
Chapter One: Introduction
1.1 Background of the Study
In the digital age, social media has revolutionized the way films are promoted and distributed. Social media platforms such as Facebook, Instagram, Twitter, and YouTube provide filmmakers with powerful tools for reaching gl...
20. The Role of Adventure Tourism in Promoting Economic Growth in Gombe State
Background of the Study
Adventure tourism, a subset of the broader tourism industry, has gained significant traction in recent years as a means of promoting economic development, particularly in regions with natural landscapes and resources suited to outdoor activities. In Nigeria, many st...
21. A Comparative Study of the Perception of Elderly Patients on Health Promotion Programs in Urban and Rural Areas of Jigawa State
Background of the Study
Health promotion programs are vital for preventing disease and enhancing quality of life, particularly among the elderly who are at increased risk of chronic illnesses. In Jigawa State, disparities in access to health promotion initiatives between u...
22. A Comparative Study of the Perception of Elderly Patients on Health Promotion Programs in Urban and Rural Areas of Jigawa State
Background of the Study
Health promotion programs play a crucial role in enhancing the well-being of elderly populations by addressing preventive healthcare, chronic disease management, and healthy lifestyle promotion (WHO, 2024). In Nigeria, the elderly face unique hea...
23. An Investigation of Nurses' Role in Promoting Exclusive Breastfeeding in Bayelsa State General Hospital
Background of the Study
Exclusive breastfeeding (EBF) is widely recognized as the optimal method of infant feeding, providing essential nutrients and immune protection necessary for a child's growth and development. The World Health Organization (...
24. An Assessment of the Impact of Exclusive Breastfeeding Education by Nurses on Infant Health Outcomes in Kano State
Background of the Study
Exclusive breastfeeding (EBF) for the first six months of an infant’s life is widely recommended by global health organizations such as the World Health Organization (WHO) and the United Nations International Children’s Emergency Fund (UNICEF) due to...
25. An evaluation of community-based interventions in reducing neonatal mortality in Kebbi State
Background of the Study
Neonatal mortality, the death of newborns within the first 28 days of life, remains a major public health challenge globally, particularly in sub-Saharan Africa. Nigeria has one of the highest neonatal mortality rates in the world, with many deaths attributable t...
26. An Investigation of Lifestyle Factors and Their Association with Obesity in Taraba State
Background of the Study
Obesity has become a significant global public health concern, with increasing prevalence in both developed and developing countries. It is a major risk factor for various chronic diseases, including diabetes, cardiovascular diseases, and musculoskeletal disorder...
27. An Evaluation of Handwashing Promotion Strategies in Curbing Infectious Diseases in Zamfara State
Background of the Study
Handwashing with soap is one of the most effective ways to prevent infectious diseases, including diarrheal diseases, respiratory infections, and skin infections (WHO, 2024). In Nigeria, particularly in Zamfara State, inadequate...
28. An Examination of the Role of Media Campaigns in Health Promotion in Yobe State
Background of the Study
Media campaigns play a critical role in health promotion by disseminating information on disease prevention, hygiene practices, and public health policies. In Nigeria, radio, television, social media, and print media are widely u...
29. An Assessment of Sedentary Lifestyle Effects on Youth Health in Adamawa State
Background of the Study
The rise of sedentary lifestyles, particularly among youth, has been linked to numerous health issues, including obesity, cardiovascular diseases, and mental health disorders. In Adamawa State, as in many regions of Nigeria, yo...
30. The Impact of Workplace Lifestyle on Obesity in Jigawa State
Background of the Study
Workplace lifestyle is a critical factor influencing overall health, particularly in the context of obesity. In Jigawa State, many employees experience lifestyle changes associated with sedentary office jobs, long working hours, and limited opportu...
31. The Effect of Sugary Beverage Consumption on Diabetes Prevalence in Borno State
Background of the Study
The global rise in type 2 diabetes has been closely linked to changing dietary patterns, including the increasing consumption of sugary beverages. These drinks, which include carbonated soft drinks, energy drinks, and fruit juices w...
32. An appraisal of hand hygiene practices in reducing infectious diseases in Taraba State
Background of the Study:
Hand hygiene is a fundamental practice in preventing the transmission of infectious diseases. In Taraba State, where infectious diseases such as diarrheal illnesses, respiratory infections, and skin infections are prevalent, effective hand hygiene...
33. An examination of the influence of social media on unhealthy eating in Niger State
Background of the Study:
Social media has revolutionized communication and information dissemination, exerting a profound influence on lifestyle choices, including dietary habits. In Niger State, the rapid expansion of internet access and mobile technology has led to incre...
34. An assessment of smoking prevalence and its health effects in Lagos State
Background of the Study
Smoking remains one of the leading preventable causes of morbidity and mortality worldwide, with significant implications for respiratory and cardiovascular health. In Lagos State, urbanization and lifestyle changes have contributed to a notable prevalence of smo...
35. The effect of targeted marketing on agricultural loan uptake in rural areas: a case study of Fortis Microfinance Bank
Background of the Study
In the competitive landscape of rural financial services, targeted marketing has emerged as a vital strategy to bridge the gap between financial institutions and underserved agricultural communities. Fortis Microfinance Bank has recognized that conventional marke...
36. Investigating the Impact of Behavioral Interventions on Saving Behavior in Nigeria
Background of the Study
Behavioral interventions, such as nudges and financial literacy programs, have emerged as promising tools to improve saving behavior among individuals. In Nigeria, low saving rates have been a persistent issue, exacerbated by economic uncertainty an...
37. Investigating the Impact of Trade Credit Availability on Nigeria’s Export Industries
Background of the Study :
Trade credit plays an essential role in facilitating transactions between exporters and importers, particularly in developing economies such as Nigeria. It provides a financial bridge that allows businesses to manage cash flow constraints and inve...
38. An Evaluation of the Role of Trade Promotion Agencies in Enhancing Nigeria’s Exports
Background of the Study :
Trade promotion agencies (TPAs) have emerged as vital instruments in advancing national export agendas by supporting businesses to enter and expand in international markets. In Nigeria, TPAs are tasked with fostering export competitiveness by prov...
39. The Impact of Energy Security on Foreign Investment in Nigeria
Background of the Study
Energy security—defined as the reliable availability of energy at affordable prices—is critical for attracting foreign direct investment (FDI) and sustaining economic growth. In Nigeria, where energy supply has historic...
40. An Appraisal of the Effects of Export Promotion Strategies on Nigeria’s Trade Balance
Background of the Study
Export promotion strategies encompass a range of policy measures designed to enhance a country’s export performance, thereby improving its trade balance. In Nigeria, where trade imbalances have been a persistent challenge, export promotion ha...
41. An investigation into the relationship between school sports participation and students’ sleep patterns in Minna Local Government Area, Niger State
Background of the study
Sleep quality and duration are essential components of adolescent health and academic performance. Recent investigations have highlighted the importance of physical exertion, particularly through school sports participation, in promoting sound slee...
42. The Impact of FDI on Nigeria’s GDP Growth: An Empirical Analysis
Background of the Study
Foreign Direct Investment (FDI) plays a pivotal role in shaping the economic trajectory of emerging markets. In Nigeria, FDI has been identified as a critical engine for stimulating GDP growth by introducing capital, technology, and management exper...
43. An Investigation of FDI Inflows and Their Influence on Exchange Rate Stability in Nigeria
Background of the Study
Exchange rate stability is critical for maintaining investor confidence and facilitating international trade. In Nigeria, exchange rate fluctuations have been a persistent challenge, often linked to macroeconomic instability and volatile capital flo...
44. A Study on the Effect of Historical Trade Policies on Nigeria’s Export Performance
Background of the Study (400 words)
Nigeria’s export performance has been profoundly shaped by its historical trade policies. Over the years, the country has transitioned from protectionist measures during the colonial period to various phases of trade liberalization...
45. The effect of school-based physical activities on students’ ability to handle stress in Yola North Local Government Area, Adamawa State
Background of the Study
School-based physical activities have been increasingly recognized as a vital component of the holistic development of students, particularly in managing stress. In Yola North, these activities range from routine physical education classes to extracurricular spor...
46. An assessment of foreign investment policies and their effect on economic development in Nigeria: A study of NIPC initiatives
Background of the Study
Foreign investment policies are critical instruments for stimulating economic development by attracting capital, technology, and expertise from abroad. In Nigeria, the Nigerian Investment Promotion Commission (NIPC) plays a central role in formulating and impleme...
47. An evaluation of export promotion strategies and their effect on Nigeria’s trade performance: Evidence from the Nigerian Export Promotion Council
Background of the Study
Export promotion strategies are essential for boosting trade performance, especially in emerging economies like Nigeria. The Nigerian Export Promotion Council (NEPC) has played a pivotal role in devising and implementing policies to enhance non-oil exports from 2...
48. The role of health workers in promoting exclusive breastfeeding in Abakaliki Local Government Area, Ebonyi State.
Background of the study
Exclusive breastfeeding has long been recognized as a pivotal intervention for reducing infant morbidity and mortality, with health workers serving as the linchpin in disseminating accurate information and support to new mothers. In Abakaliki Local...
49. An assessment of the role of indigenous language in market transactions in Umunneochi Local Government Area, Abia State.
Background of the Study:
Market transactions are central to the socio-economic life of communities. In Umunneochi, Abia State, indigenous languages facilitate commerce by fostering trust and cultural continuity among traders and buyers. The use of indigeno...
50. An analysis of the relationship between education level and health-seeking behavior in Oyi Local Government Area, Anambra State.
Background of the study:
Education is a key determinant of health-seeking behavior, influencing individuals’ knowledge, attitudes, and practices related to health. In Oyi Local Government Area, varying levels of education have been observed to impact how individuals access and uti...
