1. BRAND DIFFERENTIATION AND POSITIONING FOR MAXIMUM COMPETITIVE ADVANTAGE
BACKGROUND TO THE STUDY
Branding has been around for centuries as a means to distinguish the goods of one producer from those of another producer. To firms, brands represent enormously valuable pieces of legal property that can influence consumer behaviour, be bought an...
2. THE EFFECT OF ADVERTISEMENT ON THE DEMAND OF CONSUMERS GOODS: A CASE STUDY OF SEVEN UP BOTTLING COMPANY
Background Of The Study
Advertisement is the collective term for public announcement designed to promote the scales of specific commodities or services that are meant to educate, inform and persuade the entire public by means of difference methods such...
3. THE EFFECT OF ADVERTISEMENT ON THE DEMAND OF CONSUMERS GOODS: A CASE STUDY OF SEVEN UP BOTTLING COMPANY
Background Of The Study
Advertisement is the collective term for public announcement designed to promote the scales of specific commodities or services that are meant to educate, inform and persuade the entire public by means of difference methods such...
4. IMPACT OF PRODUCT QUALITY ON CUSTOMER RETENTION IN MANUFACTURING COMPANIES IN NIGERIA
Background Of The Study
In this present era, the production of high-quality products, as proponed by Apudo (2010), has been shown to be a primary factor for consumer retention. Consistent provision of outstanding and quality products through many years...
5. BRANDING'S INFLUENCE ON PRODUCT MARKETING AND DISTRIBUTION
Background of the study
Prior to the country's independence in 1960, the majority of Nigeria's population relied heavily on imported commodities, particularly domestic items made accessible by the country's colonial authorities and Western merchants (K...
6. THE EFFECT OF SALES PROMOTION ON PRODUCT PERFORMANCE AND MARKET SHARE OF THE ORGANISATION
ABSTRACT
This study was carried out on the effect of sales promotion on product performance and market share of an organization using Nestle Food Nigeria Plc as case study. To carry out the study, 3 research questions were posed. The study adopted a descriptive survey d...
7. PRACTICE OF STRATEGIC PLANNING AND IMPLEMENTATION ON THE OPERATIONS OF PZ INDUSTRY PLC
Abstract
This study is intended to evaluate the effect of strategic planning and implementation on the operations of PZ Industry. The key to strategic implementation and control for any organization is the marketing plan. This plan indicates what strate...
8. THE EFFECT OF PACKAGING ON CONSUMER BUYING DECISION
Statement Of Research Problem
Packaging is a very important element in marketing the product especially in the detergent industry.
This research will sensitize firms in the importance of adhering to good and alterative packaging and the conseq...
9. An assessment of product diversification on business banking performance: A case study of Guaranty Trust Bank, Abuja
Background of the Study
Product diversification is a strategic tool employed by banks to mitigate risk and enhance profitability. Guaranty Trust Bank (GTBank) in Abuja has expanded its product portfolio within its business banking division to cater to a wide array of corpo...
10. The impact of financial product innovation on investment banking growth: a case study of Access Bank Nigeria
Background of the Study
Financial product innovation is a driving force behind growth in the investment banking sector, enabling banks to differentiate themselves and capture new market opportunities. Access Bank Nigeria has made significant strides in developing innovativ...
11. An evaluation of diversified investment products in investment banking: a case study of Guaranty Trust Bank
Background of the Study
Diversification of investment products is crucial for mitigating risk and maximizing returns in investment banking. Guaranty Trust Bank (GTBank) has developed a wide array of investment products, including equities, fixed income securities, derivati...
12. An Appraisal of Product Innovation in Business Banking: A Case Study of United Bank for Africa, Lagos
Background of the Study:
Product innovation is a vital driver of growth in the competitive landscape of business banking. United Bank for Africa (UBA) in Lagos has actively pursued innovative product development to meet the evolving needs of corporate clients. Innovations such as flexib...
13. An evaluation of digital transformation adoption in corporate banking: A case study of Guaranty Trust Bank
Background of the Study
Innovative digital products have revolutionized business banking by providing tailored, agile, and efficient financial solutions. United Bank for Africa (UBA), Lagos, has been a pioneer in developing and implementing digital products such as mobile banking applic...
14. An assessment of innovative digital products in business banking: A case study of United Bank for Africa, Lagos.
Background of the Study
Innovative digital products have revolutionized business banking by providing tailored, agile, and efficient financial solutions. United Bank for Africa (UBA), Lagos, has been a pioneer in developing and implementing digital products such as mobile banking applic...
15. An evaluation of sustainable investment products in Islamic banking
Background of the Study
Sustainable investment products have gained prominence as investors increasingly seek ethical and environmentally responsible opportunities. In Islamic banking, sustainable investments naturally align with the core principles of social justice, eth...
16. An Examination of Market Response to Islamic Banking Offerings
Background of the Study
Market response to banking offerings is a critical indicator of product acceptance, customer satisfaction, and overall financial performance. In Islamic banking, products are designed not only to yield competitive returns but also to adhere to Shari...
17. The impact of farmer-focused financial products on rural agricultural development: a case study of First Bank of Nigeria
Background of the Study
Farmer-focused financial products are designed to meet the specific needs of agricultural producers, playing a critical role in fostering rural development. First Bank of Nigeria has developed an array of financial products—such as seasonal loans, input fin...
18. An appraisal of innovative loan products tailored for rural farmers: a case study of Access Bank Nigeria
Background of the Study
Innovative loan products specifically designed for rural farmers have the potential to address the unique challenges of agricultural financing. Access Bank Nigeria has developed tailored loan products—such as seasonal loans, collateral-free credit, and reve...
19. The impact of digital banking innovation on financial product diversification: a case study of Co-operative Bank of Nigeria
Background of the Study
Digital banking innovation has transformed the financial services industry by enabling banks to develop a wider array of products tailored to diverse customer needs. Co-operative Bank of Nigeria has leveraged digital technology to diversify its fina...
20. The impact of digital banking innovation on financial product diversification: a case study of Co-operative Bank of Nigeria
Background of the Study
Digital banking innovation has significantly altered the landscape of financial product development, enabling banks to diversify their offerings to meet evolving customer needs. Co-operative Bank of Nigeria has harnessed digital technologies to expa...
21. An examination of the role of user-generated content in brand engagement: A case study of an online community platform in Abuja.
Background of the study:
User-generated content (UGC) has become a vital element in enhancing brand engagement in today’s digital landscape. Online community platforms in Abuja have emerged as hubs where consumers actively share their experiences, opinions, and creat...
22. An appraisal of green marketing initiatives on consumer trust: A case study of an organic food brand in Kano, Nigeria
Background of the study
Green marketing initiatives, which emphasize environmental benefits and sustainable practices, have become a cornerstone for brands operating in increasingly eco-conscious markets. In Kano, Nigeria, organic food brands are leveraging green marketin...
23. An evaluation of product quality marketing on customer satisfaction: Evidence from a consumer goods firm in Kano
Background of the study
Product quality marketing emphasizes the superior attributes of a product to attract and retain customers. In Kano, a prominent consumer goods firm has adopted quality marketing strategies to communicate the excellence and reliability of its produc...
24. An examination of product performance metrics in marketing analytics: A case study of an FMCG firm in Lagos, Nigeria
Background of the study
Product performance metrics are critical components of marketing analytics that help organizations assess the effectiveness of their marketing strategies. In Lagos, an FMCG firm utilizes a range of performance metrics—such as sales volume, ma...
25. An examination of product performance feedback on marketing strategies: A case study of a consumer electronics firm in Port Harcourt, Nigeria.
Background of the study
Product performance feedback plays a crucial role in shaping marketing strategies, especially in the consumer electronics industry where rapid technological advancements and intense competition prevail. In Port Harcourt, consumer electronics f...
26. An examination of product trial campaigns on digital engagement: A case study of an FMCG company in Kano.
Background of the study
Product trial campaigns have become an integral part of digital marketing strategies for fast-moving consumer goods (FMCG) companies, aiming to increase consumer engagement and product adoption. In Kano, FMCG companies are utilizing digital pl...
27. The impact of product feature innovation on consumer satisfaction: An evaluation of a smartphone brand in Kaduna, Nigeria.
Background of the study
Product feature innovation is critical in the competitive smartphone industry, as it directly influences consumer satisfaction by offering enhanced functionalities and improved user experiences. In Kaduna, smartphone brands strive to different...
28. An appraisal of product innovation strategies on competitive positioning: A study of an electronics brand in Abuja, Nigeria.
Background of the study
In the highly competitive electronics market in Abuja, product innovation strategies are critical for establishing a strong competitive positioning. Electronics brands continuously invest in research and development to introduce innovative...
29. An assessment of customer perception of quality in relation to product promotion challenges: A case study of a beverage brand in Lagos, Nigeria.
Background of the study
In the dynamic beverage industry, customer perception of product quality is closely intertwined with the challenges encountered during product promotion. In Lagos, Nigeria, beverage brands must navigate a competitive marketplace where promo...
30. The effect of advertising campaign innovation on customer perception of product quality: A case study of an automotive brand in Lagos, Nigeria.
Background of the study
Innovative advertising campaigns have become a vital tool for automotive brands to influence customer perception of product quality. In Lagos, an automotive hub with intense market competition, brands are increasingly relying on creative an...
31. An examination of the impact of product quality claims in advertising on customer trust: Evidence from a cosmetics brand in Kano, Nigeria.
Background of the study
Product quality claims in advertising play a crucial role in shaping customer trust, particularly in industries where product performance is paramount. In Kano, cosmetics brands are increasingly emphasizing quality claims to differentiate t...
32. An appraisal of customer perceptions of product quality in relation to promotional campaign effectiveness: A case study of a beverage company in Lagos, Nigeria.
Background of the study
Promotional campaigns play a vital role in shaping customer perceptions of product quality, especially in the beverage industry where brand reputation is crucial. In Lagos, beverage companies deploy various promotional strategies to communi...
33. An evaluation of the role of ethical product promotion on enhancing customer satisfaction and quality perception: Evidence from a beauty product in Lagos, Nigeria.
Background of the study
Ethical product promotion is emerging as a vital strategy for enhancing customer satisfaction and quality perception, especially in the highly competitive beauty industry. In Lagos, beauty brands are increasingly incorporating ethical consi...
34. An evaluation of customer perception of advertising authenticity on product purchase decisions: A study of a beauty brand in Port Harcourt, Nigeria.
Background of the study
Advertising authenticity is a critical factor influencing product purchase decisions, particularly in the beauty industry where trust and image are paramount. In Port Harcourt, beauty brands invest heavily in advertising to build an authent...
35. An examination of customer perception of product quality in relation to pricing strategies: Evidence from an electronics brand in Lagos, Nigeria.
Background of the study
In the competitive electronics market, pricing strategies play a pivotal role in shaping customer perception of product quality. In Lagos, electronics brands employ various pricing models to signal quality and attract diverse consumer segme...
36. The effect of ethical advertising on consumer purchase behavior during economic uncertainty: Evidence from a tech startup in Lagos, Nigeria.
Background of the study
Economic uncertainty often intensifies consumer scrutiny of advertising practices, particularly in the tech industry where innovation and trust are critical. For tech startups in Lagos, ethical advertising is essential for differentiating t...
37. An evaluation of product promotion challenges on customer satisfaction and loyalty: A study of a beverage brand in Abuja.
Background of the study
Effective product promotion is essential for driving customer satisfaction and loyalty, particularly in the competitive beverage industry. In Abuja, beverage brands face numerous challenges in promoting their products, including inconsisten...
38. An appraisal of ethical considerations in promotional campaigns on consumer perception of value: A case study of a cosmetics brand in Kaduna, Nigeria.
Background of the study
In the competitive cosmetics industry, ethical considerations in promotional campaigns play a pivotal role in shaping consumer perceptions of value. Cosmetics brands in Kaduna are increasingly expected to adopt ethical marketing practices t...
39. The effect of integrated ethical marketing communications on customer trust in product quality: Evidence from a tech gadget in Port Harcourt, Nigeria.
Background of the study
Integrated ethical marketing communications involve the coordinated use of ethical messaging across various marketing channels to build a cohesive brand image. In the tech industry, where product quality is paramount, such integrated commun...
40. An assessment of ethical advertising practices on consumer purchase behavior during economic uncertainty: Evidence from a fashion retailer in Kano, Nigeria.
Background of the study
Economic uncertainty compels consumers to scrutinize advertising messages more critically, making ethical advertising practices a crucial element for brands seeking to maintain purchase behavior. In Kano, fashion retailers are increasingly...
41. An appraisal of product quality claims in digital advertising on customer trust and loyalty: A case study of an electronics brand in Lagos, Nigeria.
Background of the study
Digital advertising has revolutionized how brands communicate product quality, yet it also presents challenges in maintaining credibility. In Lagos, electronics brands rely heavily on digital platforms to promote product quality claims. The...
42. The impact of promotional campaign creativity on customer perception of product quality: A case study of a fashion brand in Kano, Nigeria.
Background of the study
In the fashion industry, promotional campaign creativity is a critical determinant of how consumers perceive product quality. Fashion brands in Kano are increasingly leveraging innovative advertising techniques to differentiate themselves i...
43. The impact of ethical considerations in advertising campaigns on customer perception of product quality: A case study of a tech brand in Lagos, Nigeria.
Background of the study
Ethical considerations in advertising are increasingly crucial for tech brands, particularly when communicating product quality. In Lagos, tech companies face intense scrutiny from consumers who demand transparency and honesty in advertisin...
44. The effect of quality‑driven product promotion on customer purchase intentions: An investigation of a luxury goods brand in Abuja.
Background of the study
Quality‑driven product promotion emphasizes the superior attributes of products and is critical in driving customer purchase intentions, particularly for luxury goods. In Abuja, luxury brands leverage high‑quality promotional campaigns that...
45. An evaluation of customer perception of advertising authenticity on product quality assessment: Evidence from a cosmetics brand in Port Harcourt, Nigeria.
Background of the study
Advertising authenticity is a cornerstone of consumer trust, particularly in the cosmetics industry where product quality is paramount. In Port Harcourt, cosmetics brands invest heavily in advertising to communicate product benefits and qua...
46. An appraisal of advertising campaign quality on customer perceptions of product excellence: Evidence from a beverage brand in Lagos, Nigeria.
Background of the study
Advertising campaign quality plays a crucial role in shaping customer perceptions of product excellence, particularly in the highly competitive beverage industry. In Lagos, beverage brands invest significantly in high-quality advertising ca...
47. The impact of quality‑focused product promotion on customer satisfaction and loyalty: Evidence from an electronics brand in Port Harcourt, Nigeria.
Background of the study
Quality‑focused product promotion emphasizes clear communication of product benefits and superior performance, which is crucial in the competitive electronics market. In Port Harcourt, electronics brands are increasingly investing in promot...
48. An evaluation of advertising campaign challenges on customer trust in product quality: Evidence from a tech gadget in Kano, Nigeria.
Background of the study
Advertising campaigns are vital for communicating product quality in the technology sector, but tech gadget companies in Kano face unique challenges that can undermine customer trust. These challenges include inconsistent messaging, rapidly...
49. An appraisal of ethical advertising practices on consumer evaluation of product quality: Evidence from a beauty product in Abuja.
Background of the study
Ethical advertising practices are essential in influencing how consumers evaluate product quality, particularly in the beauty industry where trust and authenticity are paramount. In Abuja, beauty brands strive to convey not only the efficac...
50. An evaluation of the role of ethical product promotion in mitigating marketing challenges during economic downturns: A case study of an FMCG product in Abuja.
Background of the study
During economic downturns, FMCG brands face intensified marketing challenges, including increased price sensitivity and consumer skepticism. Ethical product promotion—emphasizing transparency, honest communication, and social responsi...
