1. A CRITICAL SURVEY OF ADVERTISING AS A DETERMINANT OF CUSTOMER PATRONAGE IN THE FAST FOOD INDUSTRY
BACKGROUND OF THE STUDY
Although it is widely assumed that advertising predates human history, as a promotional technique, it began with the establishment of trade. According to Samson (981), "in those early days, advertising was done in vari...
2. A STUDY OF MEDIA OWNERSHIP AND THE CREDIBILITY OF NEWS REPORTING IN NIGERIA
Background of the Study
As a watchdog and a mirror of the country, the media plays an important role in society and has a significant effect on editorial policy. We will include not only the mechanical devices that transmit and sometimes, messages (TV c...
3. PLANNING AND IMPLEMENTATION OF QUALITY CONTROL IN A MANUFACTURING COMPANY
The pressure from globalization has made manufacturing organization moving towards three major competitive arenas: quality, cost, and responsiveness. The process of production planning and control is central to the success of any manufacturing company.The Manufacturing sector comprises estab...
4. AN ANALYSIS OF COMPUTER-ASSISTED INSTRUCTION AND ITS EFFECTS ON ACADEMIC ACHIEVEMENT AMONG NCE PHYSICS STUDENTS OF DIFFERENT ABILITIES
Background to the study
The world is growing increasingly technologically advanced. The industrial period gave rise to the information era, which is as important as the water we drink since it has brought good improvements to society, business, education, and other aspe...
5. AN ASSESSMENT OF THE IMPACT OF ADVERTISING ON RURAL DWELLERS' BUYING HABIT
Background to the Study
Historically, there has been a vacuum in information sharing between vendors and purchasers. This was due to large-scale manufacture of various product kinds by various companies. Advertising becomes unavoidable in order to...
6. IMPACT OF OWNERSHIP STRUCTURE ON THE OBJECTIVITY OF PRIVATE BROADCASTING STATIONS IN NIGERIA
Background of the Study
Media as a watchdog and the mirror of the nation perform crucial roles in the society and as well it is influence in its editorial policy. Lazar field and Kendal (2002,p.32), insist that mass is truly applicable to the medium of...
7. SMALL SCALE BUSINESSES AND THEIR ROLE IN THE PROVISION OF EMPLOYMENT TO THE LABOR FORCE
Background of the Study
Small-scale businesses are an important part of Uganda's economic sector, and they helped the country get through difficult periods when all of the economy's sectors were in disarray (Brown, 2000). Uganda...
8. PLANNING AND IMPLEMENTATION OF QUALITY CONTROL IN A MANUFACTURING COMPANY
Background of the study
The pressure from globalization has made manufacturing organization moving towards three major competitive arenas: quality, cost, and responsiveness. The process of production planning and control is central to the succ...
9. THE INFLUENCE OF HOME VIDEOS ON THE SOCIAL LIFE OF ABIA STATE UNIVERSITY STUDENTS
Background of the study
Home video is one of the strongest media outlets and because it is widespread, it could influence the culture of the any society, especially among the younger generation. The home video business distributes films, telemovies and...
10. NEED FOR CREATION DEVELOPMENT AND MAINTENANCE OF GOOD BUYER SUPPLIER RELATIONSHIP
INTRODUCTION
Organization will be interested in transacting business in an environment filled with fragility and unfriendliness (Turnbull, Oliver, & Wilkinson, 1992).
Also, no firm will appreciate, if they took time to ignite bus...
11. PROBLEMS AND PROSPECT OF REARING POULTRY
BACKGROUND OF THE STUDY
Poultry generally is referred to all domestic birds raised by man for the production of eggs, meat and other benefits for human consumption. The domestic birds include fowl ducks, turkey, guinea fowl and geese., poultry products...
12. SOLVING UNEMPLOYMENT PROBLEM THROUGH THE ESTABLISHMENT OF SMALL SCALE INDUSTRIES (SSIS)
BACKGROUND OF THE STUDY
The small scale industries (SSIs) form the bedrock of the economic growth in every nation. No country achieves a viable economic growth and development without the establishment of small scale business firms. They have always bee...
13. THE EFFECT OF ADVERTISEMENT ON THE DEMAND OF CONSUMERS GOODS: A CASE STUDY OF SEVEN UP BOTTLING COMPANY
Background Of The Study
Advertisement is the collective term for public announcement designed to promote the scales of specific commodities or services that are meant to educate, inform and persuade the entire public by means of difference methods such...
14. THE EFFECT OF ADVERTISEMENT ON THE DEMAND OF CONSUMERS GOODS: A CASE STUDY OF SEVEN UP BOTTLING COMPANY
Background Of The Study
Advertisement is the collective term for public announcement designed to promote the scales of specific commodities or services that are meant to educate, inform and persuade the entire public by means of difference methods such...
15. EFFECT OF FUEL SUBSIDY ON THE ECONOMY OF NIGERIA
Nigeria is the most populous country in Africa with a 2011population of 162.5 million.It possesses28percentof Africanprovenoil reserves, second after Libya, and it is the top producer of African crude oil, producing 24percentof 2010 Africanoil production equaling2.4 million barrelsper day(bpd)(UN...
16. THE IMPACT OF TOURISM IN ALLEVIATING POVERTY IN NIGERIA
INTRODUCTION
Tourism is a short term movement of people to destination outside their residential areas primarily for leisure recreation, sport and business transactions. There is domestic and international tourism. Domestic is the movement within one&rs...
17. EXAMINE THE RELATIONSHIP BETWEEN THE UNEMPLOYMENT RATE AND INFLATION IN NIGERIA,TESTING PHILIPS CURVE
Undoubtedly, parts of the macroeconomic goals which the government strives to achieve are the maintenance of stable domestic price level and full-employment. Macroeconomic performance is judged by three broad measures- unemployment rate, inflation...
18. TRAVEL LIFESTYLE AND OUTBOUND TOURISM INTENTION IN NIGERIA
Introduction
Nigeria, one of the leading oil producers in Africa, recorded stable economic growth during the review period, driven by growth in both the oil and agricultural and service sectors. Its gross domestic product (GDP) grew by 6.4% in 2013, acc...
19. THE IMPACT OF ADVERTISING ON CUSTOMER PATRONAGE
BACKGROUND OF THE STUDY
Advertising is one of major ways in which sellers use in order to stimulate demand for goods and services; therefore, it is a communication function which likes customers with the producer. Kotler (1990:450) “Adv...
20. THE IMPACT OF CULTURAL INFLUENCES ON CONSUMER BUYING BEHAVIOUR
BACKGROUND OF THE STUDY
The effectiveness of any marketing activities does not solely depend on the ability to offer competitive range of product and services rather sack up extensive campaigns for success, knowledge of the influences which affect buying preferences, is...
21. A CRITICAL INVESTIGATION INTO MARKET RESPONSE AND CANNIBALIZATION OF PRODUCT IN A HIGHLY COMPETITIVE INDUSTRY
EXCERPT FROM THE STUDY
Product cannibalization happens when a business chooses to substitute an existing product with a new one, regardless of its market position (i.e., the product's life cycle phase is ignored). According to reports, branded producers have used a...
22. ADVERTISING AS A ‘’POWER TOOL’’ FOR BUSINESS GROWTH: A CASE STUDY OF NIGERIAN BOTTLING COMPANY PLC
EXCERPT FROM THE STUDY
Generally, businesses say that advertising provides a public service because it gives them information about their products and in its broadest sense; it is the vital conduct for information between producers and consumers. Of course, we all...
23. ANALYSIS OF POVERTY ALLEVIATION ON PLANTAIN AND BANANA FARMERS IN OVIA SOUTH WEST AND OVIA NORTH EAST IN EDO STATE, NIGERIA
BACKGROUND OF THE STUDY
One of the most challenging problems comforting the Nigeria nation today is how to significantly address the problem of a widespread and rising incidence of poverty among the populace. Available statistics shows that as much as 7...
24. ASSESSMENT OF ADVERTISING AS A SURVIVAL STRATEGY FOR MASS MEDIA ORGANIZATION
BACKGROUND OF THE STUDY
Nigeria Television Authority Enugu was established in the year 1960 by the Premier of an Eastern region of Nigeria Dr. Michael Okpara. It was the oldest television station in Nigeria. It was received in the thirteen states of the fe...
25. A SURVEY ON THE CHALLENGES FACING HANDICRAFT BUSINESSES IN IMPLEMENTING PROMOTION STRATEGIES FOR THEIR PRODUCT
BACKGROUND OF THE STUDY
Marketing and promotion is a strategic tool for the business development and it helps in the proper growth and endurance of micro, small and medium enterprise. It plays a crucial role for the success of any enterprise and the lar...
26. CONSTRAINTS TO THE DISTRIBUTION OF AGRICULTURAL PRODUCTS BY LOCAL PRODUCERS IN TARABA STATE
EXCERPT FROM THE STUDY
Problems in agricultural marketing include large number of middlemen who intervene between producers and consumers and cause the producers’ share of profit to reduce (John, Oral, Parr & Richard, 2010).Anothe...
27. COSTS AND RETURNS OF SMALL SCALE HONEY BEE PRODUCTION
ABSTRACT
The study analysed costs and returns of small scale honey bee production in Ohaozara Local Government Area of Ebonyi State, Nigeria. A multi-stage random sampling technique was used in selecting a total of 40 respondents for the study. Primary data used for the...
28. EVALUATING THE BENEFITS OF BROADCASTING IN IMPROVING ADULT LITERACY IN LAGOS STATE
ABSTRACT
This study was carried out to evaluate the benefits of broadcasting in improving adult literacy in Lagos state. Broadcasting medium such as radio and television are meant to disseminate audio and video signal, messages, information or programs...
29. INPUT NEEDS OF WATERMELON FARMERS IN GWAGWALADA AREA COUNCIL, FCT
BACKGROUND OF THE STUDY
According to Adeoye (2012), Nigeria has been said to have the capacity to produce adequate food for the country, particularly in terms of land and people resources. To achieve food self-sufficiency, as stated by Balogun, et al.,...
30. GOVERNMENT POLICIES AS A TOOL FOR CREATING A BUSINESS ENVIRONMENT
BACKGROUND OF THE STUDY
In a country with mixed economy like Nigeria, the government and the individual are managing the economy together. This means that people, groups and the three levels of government are free to start businesses. The three lowest l...
31. IMPACT OF COVID-19 ON THE TRANSPORTATION SECTOR IN NIGERIA
Background Of The Study
From time immemorial, transportation services have been an absolute necessity for businesses and governments to operate successfully. Businesses rely on transport systems to fulfil purchase orders, likewise people who need to mov...
32. DESIGN AND IMPLEMENTATION OF FACE DETECTION AND RECOGNITION SYSTEM
INTRODUCTION
Face recognition system is an application for identifying someone from image or videos. Face recognition is classified into three stages ie)Face detection,Feature Extraction ,Face Recognition. Face detection method is a difficult task in image analysis. Fac...
33. EFFECT OF BUILDING MATERIAL COST ON HOUSING DEVELOPMENT IN NIGERIA
ABSTRACT
This study was carried out on the effect of building material cost on housing development in Nigeria using public and private contractors involving civil engineers and quantity surveyors in Imo State as a case study. Specifically, the...
34. AN EVALUATION ON THE PRODUCTION OF DETTOL
INTRODUCTION
Reckitt Benckiser is the company that creates the Dettol brand of hygiene products and markets them under the brand name Dettol. It dates back to far before the 1980s when it was first implemented. Antiseptics are antimicrobial compounds that are administe...
35. AN INVESTIGATION OF THE PHYSIOCHEMICAL PROPERTIES IN SACHET WATER IN ABA
BACKGROUND OF STUDY
Water is a liquid that has no taste, no smell, no color, and is completely transparent. It is necessary for life. Seventy-eight percent of the earth's surface is taken up by water and other natural resources (Adegoke, 2022). In order to ca...
36. AN INVESTIGATION ON THE ROLE AND PERFORMANCE OF GOVERNMENT SUPPORT AGENCIES IN THE GROWTH OF ENTERPRENUERSHIP IN ENUGU STATE. (A CASE STUDY OF NATIONAL DIRECTORATE OF EMPLOYMENT (N.D.E)
BACKGROUND OF THE STUDY
People first began engaging in entrepreneurial behavior when they started producing more goods than they needed. Because of this, they were forced to trade their excess goods with others who also wanted to get rid of their extra...
37. BRANDING'S INFLUENCE ON PRODUCT MARKETING AND DISTRIBUTION
Background of the study
Prior to the country's independence in 1960, the majority of Nigeria's population relied heavily on imported commodities, particularly domestic items made accessible by the country's colonial authorities and Western merchants (K...
38. THE IMPACT OF ECONOMIC DEVELOPMENT AND GLOBALIZATION IN NIGERIA: A PHILOSOPHICAL ANALYSIS
INTRODUCTION
The process through which the economies of the world are being brought into modern interdependence is referred to as globalization. The twin brother of development is globalization and economic globalization (Omeregbe, 2021). The free flow of ideas, cash fl...
39. AN INVESTIGATION INTO CHEMICAL INGREDIENTS OF SOME SELECTED ENERGY-DRINKS
INTRODUCTION
Energy drinks are defined as beverages that include high concentrations of caffeine as well as other legal stimulants including taurine, carbs, glucuronolactone, inositol, niacin, panthenol, and other B-complex vitamins. These substances are regarded as sou...
40. CONTRIBUTION OF COMMUNITY BANKS IN THE DEVELOPMENT OF RURAL AREA OF ANAMBRA STATE, A STUDY OF FOUR DIFFERENT BANKS
Background Of The Study
The activity that is referred to as "banking" refers to the procedure by which individuals who need money for immediate and justifiable reasons are able to borrow such money in a timely manner. To put it another way, ba...
41. GENDER ISSUES IN AGRICULTURE AND RURAL DEVELOPMENT IN NIGERIA: THE ROLE OF WOMEN
Background of the Study
The first and most important component of food security is the practice of environmentally sustainable food production. 68% of working women in the United States are farmers, agricultural laborers, or natural resource managers (Onyemobi 2000). By...
42. EXCHANGE RATE FLUCTUATION AND IMPACT ON IMPORTED GOODS IN NIGERIA
BACKGROUND OF THE STUDY
Since the conclusion of the civil war, the Nigerian economy has been very volatile. Following the conversion of the Nigerian Pound to Naira in 1973, fixed exchange rates were established for both the Pound sterling and the US Dollar at £0....
43. CHALLENGES OF EFFECTIVE TEACHING AND LEARNING IN SENIOR SECONDARY SCHOOLS IN NNEWI NORTH LOCAL GOVERNMENT AREA IN ANAMBRA STATE
Background of the study
One of the fundamental rights of every human being is education. Education prepares the individual for challenges in life. Consequently, Gujjar (2020) opined that education does not only deliver information, but for developing co...
44. SOCIAL MEDIA TECHNIQUES AND CONSUMER PATRONAGE OF BODY CARE PRODUCTS IN RIVERS STATE
Background Of The Study
In the past decade, the World Wide Web has seen a significant increase of user-driven web technologies known as social media, which has led to the establishment of online communities, enhanced debates, opinion-sharing, and user-g...
45. TERRORISM AND IT'S SOCIO-ECONOMIC IMPLICATION ON THE DEVELOPMENT OF BORNO STATE
Background of the study
Terrorism and insurgency have become household terms across the globe, since no nation is immune to their consequences. This is why, according to Rubenstein (2017), war, terrorism, and other forms of international political viole...
46. CHALLENGES OF EFFECTIVE TEACHING AND LEARNING OF BUSINESS STUDIES IN SECONDARY SCHOOLS
Background of the study
Education, according to Whitehead (2022), is the process through which society's cultural norms and values are passed down from one generation to the next.
According to the same point of view, Atwater and Yammarino...
47. AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF CONSUMER GOODS
ABSTRACT
This research study is on the importance of salesmanship in the marketing of consumer goods. Salesmanship has been described as the act of persuading a prospective buyer to accept an organization’s product, service or idea. While the cons...
48. THE CONTRIBUTIONS OF MODERN COMMUNICATION EQUIPMENT TO JOB PERFORMANCE OF SECRERATIES IN SELECTION BUSINESS ORGANIZATIONS
ABSTRACT
This study examined the contributions of the latest communication office equipment to job efficiency of the secretary in Nigeria Breweries Plc (NB) one of the branches in Enugu. In carrying out this study, 100 staff which comprise of 30 secretaries, 30 managers, 10 accounta...
49. INFLUENNCE OF EDUCATIONAL BROADCASTING ON ACADEMIC PERFORMANCE SECONDARY SCHOOL STUDENTS
ABSTRACT
The study investigated the influence of educational broadcasting on academic performance of secondary school study in Abraka, Delta State. The broadcast media has immediacy capabilities by presenting educational programmes in such a connecting...
50. THE EFFECT OF SALES PROMOTION AS A TOOL FOR ACHIEVING CUSTOMERS BRAND LOYALTY IN THE TABLE WATER INDUSTRY
ABSTRACT
This topic the effect of sales promotion as a tool for achieving customers brand loyalty in the table water industry was conducted to investigate the extent of relationship between effective sales promotion and customers satisfaction in the tab...
